SocialPilot

APRIL 26, 2024

However, while scheduling, you will soon realize that content scheduling is not the same for different platforms. To achieve this, you need a good scheduling tool to help you stay on point with a consistent content calendar and regular posting, which is the backbone of social media success. Why Should You Schedule Social Media Posts?

User-Generated 64

User-Generated B2C Promotion Analytics 64

Search Engine Land

APRIL 16, 2024

Analysis of non-search channels for content. Dig deeper: Beyond search volume: Future-proofing keyword research for SEO 2. Dig deeper: An SEO guide to audience research and content analysis Get the daily newsletter search marketers rely on. My list of these includes: Keyword trend analysis. Customer research. See terms.

SEO 113

SEO User-Generated Communications Search Marketers 113

Martech

APRIL 15, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

User-Generated 101

User-Generated Management Customer Promotion 101

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Unsurprisingly, much content is developed from an SEO perspective.

Customer loyalty 123

Customer loyalty SEO User-Generated Product 123

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Customer 81

Customer User-Generated Analytics Place 81

Search Engine Land

JANUARY 30, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

SEO 105

SEO Education Promotion User-Generated 105

Hubspot Marketing

DECEMBER 21, 2023

Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts.

B2C 106

B2C eBook Food Marketing Strategy 106

Social Media Examiner

FEBRUARY 22, 2024

Wondering which Instagram content types to use at each stage of the buyer journey? Why Should Marketers Use Instagram to Generate Leads? Want more leads from Instagram? In this article, we'll explore Instagram lead generation strategy.

User-Generated 114

User-Generated Customer Social Media Marketing Marketing 114

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future.

Fashion 97

Fashion COS Influencer Marketing Advertising 97

Hubspot Marketing

APRIL 2, 2024

But what they're doing on those mobile devices is even more compelling for marketers like us. This guide sets out to answer those questions, offer some compelling statistics, and teach you the key features of responsive design all marketers should know about. (For reference, the world population is currently 7.8 Let’s get started.

Shoppers 100

Shoppers Price User-Generated Customer 100

Search Engine Land

APRIL 8, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Finance 106

Finance Manufacturing Health Education 106

Buffer Marketing

APRIL 25, 2024

Optimizing your social media content with relevant keywords ensures that your posts appear at the top when your target audience searches for their questions. But you can use social SEO to increase traffic by redirecting your audience on social to your website by repurposing your content for social media.

SEO 79

SEO Gen Z Social Media Marketing Millennials 79

Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience.

Transform 104

Transform Customer Management Communications 104

Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Here are a few examples: 1.

Analytics 104

Analytics Market Research Market Trends Communications 104

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Instead, we should be creating content around what people want to discover.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. In my previous article, “ B2B SaaS SEO: Mapping your keywords to the customer journey ,” I discussed strategically influencing B2B SaaS customer journeys through keyword analysis and content tagging.

Customer Journey 106

Customer Journey eCommerce SEO Customer 106

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Fast forward to today, I’ve helped companies build powerful content marketing engines. Table of Contents How often should you blog? But I simply didn’t have one at the time. Or do all of that?

Thought Leadership 114

Thought Leadership Real Estate SEO Content Marketing 114

Search Engine Land

MARCH 12, 2024

While many factors contribute to experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ), SEOs focus more on content-based cues. It involves strategically placing hyperlinks within your website’s content to connect relevant pages within your site. Internal linking, however, is often overlooked.

Transform 121

Transform SEO Energy Place 121

Search Engine Land

APRIL 23, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

SEO 90

SEO User-Generated Health Analytics 90

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 97

Influencer Marketing Branding Gen Z Marketing 97

Search Engine Land

JANUARY 18, 2024

“Marketers will have less of a say in the customer journey. This will have a massive impact on all types of marketers in every kind of industry,” Yu said. Whereas, Google’s traditional Search results have typically reflected web content. Dig deeper.

Finance 136

Finance eCommerce User-Generated Entertainment 136

Martech

FEBRUARY 26, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. What could be wrong?

Price 111

Price CMO Marketing Marketers 111

Hubspot Marketing

JULY 13, 2023

Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. This is especially true if you’re embedding user-generated content: Consumers rank authentic, user-generated content as the most trustworthy form of content.

User-Generated 145

User-Generated Shoppers Customer Place 145

Search Engine Land

OCTOBER 5, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Health 107

Health Price Product Branding 107

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Customer Journey 105

Customer Journey Customer Marketing Automation Platform Manufacturing 105

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Updated answer: Certainly!

Analytics 116

Analytics Email Marketing User-Generated Marketing 116

Hubspot Marketing

SEPTEMBER 13, 2023

If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you. Once relegated to print publications, sponsored content is thriving in the online marketing space.

Food 100

Food Fashion Advertising Advertisers 100

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Dig deeper: 9 best practices for AI tools in content creation 2.

Transform 110

Transform Content Marketing Marketing Marketers 110

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. In five years, many companies will be creating AI marketing campaigns. Let’s take a look at how to create an AI marketing campaign: what the possibilities and limitations are, as well as what tools will give you the best results. Or do they?

Product 81

Product User-Generated eCommerce Marketing 81

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Dramatically better results than Claude 2. Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn.

PR 117

PR User-Generated Analytics Communications 117

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. See Content Preferences of Engineers and Industrial Buyers ).

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Search Engine Land

NOVEMBER 28, 2023

Google Bard can now answer questions about the content of YouTube videos. Expanding Bard’s capabilities could lead to greater engagement for content creators. Summaries of video content may also enhance users’ experiences. Get the daily newsletter search marketers rely on. Why we care.

Entertainment 107

Entertainment SEO Search Marketers Branding 107

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. Instagram 2 billion MAU in January. What is Reddit? It has more than 100,000 subreddits.

User-Generated 95

User-Generated Advertising Advertisers Digital Marketing 95

Hootsuite

MARCH 1, 2024

Compose your Thread Go to Composer > Post Under Publish to , select your Threads account Compose your Thread in the content box. Use Hootsuite’s “ Suspend scheduled content ” button to pause your scheduled Threads and follow these guidelines to communicate effectively with your audience through this stressful time. Welcome back.

Health 107

Health Social Media Marketing Management Analytics 107

Buffer Marketing

DECEMBER 7, 2023

Think about five content creators you admire. One of the posts from my inconsistent days Then, everything shifted when I crossed paths with Mary Imasuen , the Social Media Marketing Lead at a law firm where I interned. Anchor your content strategy on the 3 Whats Before 2019, my content creation was like throwing spaghetti at the wall.

Transform 125

Transform Energy Social Media Marketing Law 125

Martech

OCTOBER 12, 2023

Adobe introduces three new AI abilities: Firefly Vector Model, Firefly Design Model, and Firefly Image Model 2. Firefly Image Model 2 is an updated version of the text-to-image tool the company debuted in March. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform.

User-Generated 117

User-Generated eCommerce Advertising Advertisers 117

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. Since then, Corridor uploaded “ANIME ROCK, PAPER, SCISSORS 2” on Aug. Episode 2 now has over 823,000 views. 26, now has 4.2 million views.

Gen Z 126

Gen Z Millennials Marketing Marketers 126