Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. How are you positioning your brand/product? Is your product differentiated? You can’t start optimizing your marketing until you have covered the basics.

Marketing Strategy 127

Marketing Strategy Shoppers eCommerce Advertising 127

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Promote is just a tool to get your content to a wider audience. Wish there was a shortcut to reaching your TikTok goals?

Promotion 119

Promotion Advertising Advertisers Price 119

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 108

Influencer Marketing Transform Marketing Marketers 108

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. Here are some of the more common.

Analytics 100

Analytics Logistics CRM Customer Journey 100

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Transform 122

Transform User-Generated Analytics Market Trends 122

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. ChatGPT is a publicly accessible tool owned by OpenAI. ChatGPT is a publicly accessible tool owned by OpenAI. What is ChatGPT? What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Search Engine Land

MARCH 15, 2024

14, 2024, as the company shifts its focus toward developing new research tools. Marketers and publishers who depend on CrowdTangle for trend analysis, post monitoring and analytics will need to seek alternative tools as the platform is being phased out. ” Get the daily newsletter search marketers rely on. .”

Analytics 104

Analytics Advertising Advertisers Search Marketers 104

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. These bots boost engagement by providing 24/7 support, making businesses constantly accessible. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections.

Customer 105

Customer Non-Profit Real Estate Transform 105

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Bolus says.

Influencer Marketing 120

Influencer Marketing User-Generated Marketing Marketers 120

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. These are the ones I keep coming back to. 

Product 102

Product Price User-Generated Social Media Marketing 102

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s coming from every direction.

Copywriting 124

Copywriting User-Generated CRM Marketing 124

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Dig deeper: Is TikTok a search engine?

SEO 115

SEO Gen Z User-Generated Entertainment 115

Sprout Social

FEBRUARY 8, 2024

You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. What is competitor mapping?

Price 111

Price Entertainment Social Media Marketing SEO 111

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. You Can Reach New Customers Get insights about audience with HubSpot’s social media tools Social media search optimization is critical for brands aiming to reach new customers.

Gen Z 122

Gen Z Product User-Generated Millennials 122

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just one way to leverage AI tools into your day-to-day workflow as a blog writer.

Transform 111

Transform User-Generated Marketing Marketers 111

Rock Content

APRIL 12, 2024

More importantly, what can you start doing today to give your SEO strategy a much-needed boost? SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms. Let’s dive in.

SEO 83

SEO Key Performance Indicator Marketing Plan Target Market 83

Search Engine Land

APRIL 12, 2024

This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Now, imagine a Reddit community dedicated to tech enthusiasts discussing the pros and cons of various products.

Brand Management 120

Brand Management Management Branding User-Generated 120

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Rock Content

FEBRUARY 5, 2024

Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. Perfect for marketers, right? Engage your audience with quick, casual content and gather feedback through polls. But what about marketers? Via Meta 2.

Entertainment 74

Entertainment Industry Insights Retail Promotion 74

Hubspot Marketing

FEBRUARY 27, 2024

And a massive part of that amount is thanks to Amazon Basics products. When it first launched, Amazon Basics focused on selling small, cheap products they knew would make a lot of money. There are several factors behind this success: Wide Range of Products Amazon’s first significant advantage is its diverse offer. New jacket?

Branding 99

Branding Price Customer loyalty Marketing 99

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. AI and automation simplify data analysis, audience engagement, and content reach. 32% of marketers around the world have already begun to use AI with marketing automation to make decisions about paid advertising and how to personalize content for their target audiences.

Content Marketing 92

Content Marketing Marketing Marketers Analytics 92

AWeber

JANUARY 9, 2024

Are you looking for a ridiculously effective way to generate engagement and boost sales without investing a lot of time or money? We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. What is an email nurture marketing campaign? The best part?

Customer 91

Customer Copywriting Email Marketing User-Generated 91

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. It’s fair to say that GA4 did not receive the warmest welcome. In September, the search engine was taken to court by the U.S.

User-Generated 128

User-Generated Retail Non-Profit Advertising 128

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity.

Content Marketing 127

Content Marketing User-Generated Marketing Marketers 127

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 112

Transform Manufacturing Pharmaceutical Analytics 112

Litmus

JANUARY 29, 2024

With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. (And we’re not just talking about “Hello %%first_name%%.”)

Transform 102

Transform Email Marketing CRM Product 102

Rock Content

MARCH 21, 2024

This tool is becoming increasingly popular in online marketing because it can reach users efficiently. Relying solely on these platforms makes it increasingly challenging to discover new users for your product or brand. The costs are rising Traditional digital advertising is not only competitive, it is becoming cost-intensive.

Branding 75

Branding eCommerce Affiliate Marketing Advertising 75

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. Creator tools. Creative Cards may prove particularly valuable to brands that are new to TikTok and unsure of how to effectively optimize content for maximum exposure and engagement. Edutainment.

Customer loyalty 108

Customer loyalty Communications Search Marketers Product 108

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. The retailer’s ecommerce platform has 7,000 products to choose from and show customers. Search queries were a big opportunity for us,” said Radaz.

Customer 95

Customer eCommerce Analytics Retail 95

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 78

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 78

Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Because it’s not just another tool in your digital arsenal—it’s claiming to be the craftsman that shapes your tools to perfection. So, why should you care?

Transform 104

Transform Customer Management Communications 104

Search Engine Land

MAY 10, 2023

Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers. 6 ways to boost your Amazon sales using ChatGPT Amazon sellers who use ChatGPT correctly can boost their overall performance and stand apart from their competitors. While online tools can help, they are costly and involve a learning curve.

Copywriting 118

Copywriting Marketing Marketers eCommerce 118

Buffer Marketing

APRIL 10, 2024

Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely. Gabby makes hundreds of thousands of dollars from her content, netting nearly $300,000 in 2023. This helps her keep her boundaries with brands around the type of sponsored content she’s willing to share.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111