Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Image Source What can you do as a marketer?

Gen Z

Marketing Insider Group

JANUARY 6, 2025

Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Image source Educating Potential Customers Readers come to blogs to learn, research solutions, and find helpful tips. Writing that educates while showcasing expertise builds credibility.

Inbound Marketing

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. According to the American Marketing Association , 71% of marketers use generative AI tools weekly. You’re not alone.

Market Trends

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Martech

DECEMBER 27, 2024

These domains will serve as the key to building meaningful connections to products, services, and additional content without the risk of being lost in the noise of social media feeds. Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space.

Customer

Businesses Grow

JANUARY 13, 2025

The job is NOT to create content Marketing is sick in so many ways right now. However, one of the biggest issues I encounter is that many marketers think their job is to create content. Mark Schaefer is the most trusted voice in marketing. Perhaps it is even to turn their brand into a “media channel.”

Personalized Marketing

Martech

DECEMBER 20, 2024

Takeaway Format your content like a map: clear paths, signposts (headings) and rest stops (breaks in text) to guide readers through. Dig deeper: Beyond the funnel: A new approach to content marketing 3. Its not clear who its for The problem Generic content doesnt resonate because it doesnt speak to anyone specifically.

Manufacturing

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Heres a prompt for creating social media posts: Role: You are an expert social media content creator specializing in crafting engaging, educational and semi-casual posts for LinkedIn, X and Facebook.

Transform

Hubspot Marketing

DECEMBER 4, 2024

That feedback loop can inform other aspects of your marketing and content strategies. Focus on educational content. We decided to focus more on stories about social media marketing than national TV ad campaigns, for example. Stick to a regular publishing schedule. Here’s one more: have fun writing it.

Education

Hubspot Marketing

OCTOBER 31, 2024

We also cover five practical tips to help brands regain control of their narratives and create content that stands out from AI-generated material. Informational vs. Personality Content: What’s the Difference? Personality content is the future of content marketing. Let’s dive in.

Logistics

Marketing Insider Group

OCTOBER 21, 2024

Borrow ideas from other industries Speaking of looking at companies in other fields, stay open to exploring the marketing that’s occurring across all industries and not just yours. Educating yourself on interesting, innovative marketing ideas and trends can send sparks throughout your department.

Marketing Strategy

Litmus

OCTOBER 17, 2024

” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. Does That Matter? a hard sell).

Email Marketing

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

User-Generated

Backlinko

DECEMBER 6, 2024

That way, you can tailor your content marketing efforts to fit their needs and interests. And explore the best types of content to create for each stage. Top of Funnel (ToFu): Awareness The ToFu stage is the entry point to your marketing funnel. BoFu , or bottom of funnel , is where prospects make a purchase decision.

Customer Journey

Martech

NOVEMBER 7, 2024

However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area. launched Jane, an AI specialist for content marketing and SEO. The full report can be found here. ( No registration required.)

Education

Martech

JUNE 11, 2025

In the rush to drive results, so much urgency is baked in that our marketing often feels like unsavory clickbait. Marketers are pressured to deliver tangible results, usually leads and pipeline. However, content marketing and paid advertising, especially search, have diminishing returns. Email: See terms.

Branding

Businesses Grow

NOVEMBER 25, 2024

Takeaway : When targeting Gen Z, focus on creating genuine, relatable content that educates while entertaining. Humor is the Secret Sauce: If you can make a Gen Z’er laugh, you’ve won half the battle. That circles back to the first point: if I laugh with you, we must be friends.

Gen Z

Litmus

SEPTEMBER 25, 2024

The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” Content marketing: Educates and inspires at every stage with valuable content. Healthcare In healthcare, education and trust are essential.

Management

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketing

Martech

JULY 24, 2025

Paddle puts audience needs first, focusing on topics SaaS founders care about, like pricing, product-market fit and go-to-market strategy, instead of just promoting its billing platform. Ahrefs has built a loyal audience by making educational content practical and personality-driven, even while teaching technical SEO.

SEO

Hubspot Marketing

MARCH 3, 2025

They struggled to get started, so we built educational content and onboarding flows designed to guide them. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition

Backlinko

JULY 15, 2025

Random content creation is the top reason you won’t see ROI from your content marketing. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Because people at different awareness stages need completely different content.

Customer

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. Content is how you get found, earn trust, nurture your audience, and drive sales. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.

Content Marketing

Search Engine Land

JULY 23, 2024

Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. ebooks, whitepapers).

Digital Marketing

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform

Hubspot Marketing

NOVEMBER 15, 2024

No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Inform and educate potential customers. Entice customers to renew and upgrade. Provide a consistent, high-quality customer experience.

CMO

Kuno Creative

APRIL 17, 2025

In a B2B healthcare content marketing strategy, the ultimate goal of improving patient care is the same whether youre selling medical devices, software or support services. Done right, healthcare content marketing goes far beyond promotion.

Content Marketing

Martech

SEPTEMBER 6, 2024

To stay ahead of the curve, commit to ongoing education and skill development. Remember, it’s OK to start with small pilot projects, but always keep an eye on the bigger picture and how AI can transform your entire marketing approach. It is crucial to be transparent about AI usage and ensure fairness in our AI-powered campaigns.

Transform

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more. Likewise, content marketing ranked in the top three for B2C.

Management

Martech

DECEMBER 10, 2024

With generative search engines increasingly pulling responses from brand-owned content, marketers who adapt their strategies to GEO can: Increase visibility in generative search results. Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets.

Transform

Hootsuite

JANUARY 15, 2025

More than 67 million companies are listed on LinkedIn Similarly, LinkedIn users can also find educational opportunities by searching through the platforms directory of more than 136,000 schools. Educated Americans are more likely to use LinkedIn Pew Research found that LinkedIn is more popular among college-educated Americans.

User-Generated

Trade Press Services Newsletter

JUNE 5, 2025

Epic Content Marketing, Second Edition by Joe Pulizzi Epic Content Marketing is a go-to guide for marketers seeking to create content that resonates with their target audiences and drives measurable results. Buy on Amazon 7. Buy on Amazon Dont Stop Learning Learning doesnt end with graduation and a diploma.

Transform

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. Wisia Neo , content marketing manager at ViB, argues that knowing your audience is the single most important factor when creating your social media budget.

Social Media Marketing

Tiecas

JANUARY 21, 2025

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

Manufacturing

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Transform

Marketing Insider Group

JANUARY 15, 2025

Content Marketing for E-Commerce SEO Blogs, guides, and educational content help attract customers searching for information. Mobile-Friendly Features: Responsive design for all screen sizes. Fast-loading pages with compressed images. Easy-to-use navigation menus and checkout processes.

SEO

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge.

Whitepaper