Search Engine Land

JULY 29, 2024

GEO tracks referral traffic from AI engines, cited sources and response structures to understand how AI-driven platforms prioritize and display your content, informing optimization tactics. Impact on organic search AI is reshaping the landscape of organic search, forcing businesses to rethink their marketing strategies.

User-Generated

Marketing Insider Group

APRIL 22, 2025

However, you still have to put thought into your marketing strategy to grab your audiences attention. Samantha was worried, but thanks to donors like you, we were able to nurse the puppy back to health and find him a loving home. Select unique products. Every candle sold represents a life reignited and an animal saved.

Product

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Marketing Insider Group

JUNE 25, 2025

Although telehealth is growing quickly, some professionals might find themselves without patients if they don’t pair their services with effective marketing strategies. If you’re interested in offering your services online, you’ll need the strategies we’re going to be exploring in this article.

Health

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. It closely connects with content, influencer outreach, social media and traditional PR.

Digital Marketing

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Revenue: This is where the money comes in.

Marketing

Spiralytics

MAY 2, 2025

revealed that at least 20-50% of their overall content marketing strategy contained visual content. Tableau ) Impact on User Engagement Visual content receives 94% more views than text-only content, highlighting its effectiveness in quick communication and boosting engagement. In addition, 34.3%

Transform

SocialPilot

JUNE 18, 2025

Offer free resources such as guides, webinars, or templates, and use strong CTAs to guide prospects down the sales funnel.” — Ann Handley , Content Marketing Expert How it Works in Practice: To generate leads, focus on solving problems, not selling. Without consistent engagement and strategy, progress feels stagnant.

Real Estate

Sachs Marketing Group

JANUARY 16, 2025

Use Content Marketing to Educate and Attract Patients Create Value with Informative Content Educational content is a proven method for attracting health care leads and building trust with potential patients. Examples include: Blog Posts : Write articles addressing common health concerns or treatments.

Health

Vertical Response

MARCH 15, 2025

Compliance with legal frameworks, such as the CAN-SPAM Act and GDPR, is essential to maintaining trust and avoiding penalties in email marketing. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email. Lets explore each type in more detail.

Email Marketing

Backlinko

MARCH 25, 2025

Even the subniches like SEO and content marketing have 100% keyword difficulty. To stand out in this highly competitive space, you’ll need to create content competitors can’t easily replicate. To succeed in this space, create detailed guides on specific health conditions, prevention strategies, and nutrition advice.

Real Estate

Backlinko

FEBRUARY 10, 2025

Gymshark – Health and Fitness Blog Gymsharks blog , Gymshark Central, pairs high-quality content with a sleek design. This includes well-thought-out categories such as: Product & Style Fitness Health Plus, the blog covers a wide range of topics in different content formats. Lets fix that. Weve got you covered.

eCommerce

Exposure Ninja

JUNE 13, 2025

By analysing Amazon’s strengths and weaknesses , we crafted an integrated SEO and Content Marketing strategy that positioned Golf Course Lawn Store as the go-to authority for premium lawn care. This purpose resonates deeply with eco-conscious, health-aware consumers frustrated by the status quo in the food industry.

Branding

SocialPilot

JUNE 26, 2025

For businesses aiming to build trust and visibility globally, YouTube is an essential part of a strong marketing strategy. For brands ready to think outside the box, TikTok is a valuable addition to any modern marketing strategy. TikTok TikTok is the fastest-growing social media site in the world, with over 1.5

Gen Z

Neil Patel

JULY 16, 2025

When’s the last time you checked in on your website’s health? What Website Maintenance Entails and Why It Matters for Marketers Everything on your website, from the front end to the back end, needs to work smoothly to support your SEO and content marketing strategies.

Shipping

SocialPilot

JUNE 27, 2025

Here’s a cheat sheet to help you align your content strategy with what performs best in your niche: Industry Best Platforms Content Formats Tips for Strategy eCommerce Instagram, TikTok, Pinterest Product demos, UGC, influencer collabs, tutorials Leverage trends + short-form to drive clicks and purchases SaaS/B2B LinkedIn, YouTube, X Thought leadership, (..)

Thought Leadership

Animalz blog

JUNE 17, 2025

Face-to-face connection still matters, especially as AI changes content marketing. Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world delivering this research.” For content marketers, this is a blueprint for turning research into real, relationship-driven growth.

Whitepaper

Vertical Response

JANUARY 18, 2025

Marketing strategies have also played a significant role in perpetuating FOMO. Companies use tactics like limited-time offers, scarcity marketing, and exclusive deals to create a sense of urgency and encourage customers to make purchases. What are some tools to enhance FOMO in marketing strategies?

Millennials

Animalz blog

AUGUST 5, 2025

About Our Guest: Kirti Sharma Kirti Sharma is Director of Product Marketing for Adobe Learning Manager and Captivate. She leads product, demand, and content marketing for a 250-person business unit at Adobe. Before joining Adobe, Kirti created a scalable content strategy that helped Whatfix win early SEO.

Thought Leadership

SocialPilot

JULY 14, 2025

Go to your Company Page Admin Panel Click Edit Page Select Details under the About section in the sidebar Scroll below to Specialisms Add up to 20 keyword phrases — ideally mapped to your offerings, ICP language, and content themes (E.g. They’ll get ignored algorithmically and by users alike.

Real Estate

Orbit Media Studios

FEBRUARY 10, 2025

If youre working with a long-term SEO partner, you may also get in-depth SEO and content marketing strategy, including competitive keyword research, building backlinks, producing new content and more. A must-read for anyone looking to build a content strategy that drives real business impact.

SEO

Content Marketing Institute

JANUARY 22, 2018

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. Cover image by Joseph Kalinowski/Content Marketing Institute.

Price

Spiralytics

AUGUST 10, 2025

revealed that at least 20-50% of their overall content marketing strategy contained visual content. Tableau ) Impact on User Engagement Visual content receives 94% more views than text-only content, highlighting its effectiveness in quick communication and boosting engagement. In addition, 34.3%

Transform

Search Engine Roundtable

JUNE 25, 2025

How 3 Businesses Found Success , Jyll Saskin Gales Why Sustainable Growth Demands The Right Mix Of Paid And Organic , Semrush Search Features ChatGPT Rolls Out Wider Auto Prompt / Search Suggestions , Search Engine World Gemini 2.5 for robotics and embodied intelligence , Google Developers Blog Google AI Mode vs.

Fashion

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy?

Marketing Strategy

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Your first play should be a content marketing strategy.

Marketing Strategy

Marketing Insider Group

SEPTEMBER 23, 2020

One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. Learn what makes their content marketing strategy stand apart from that of their competitors, and you’ll have an edge over your own competition. Cleveland Clinic Health Essentials.

Content Marketing

Marketing Insider Group

APRIL 18, 2023

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). And, as I’m sure you know, there’s no better way to win our hearts at MIG than with revolutionary web design and great content marketing.

Content Marketing

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Content Marketing

Marketing Insider Group

MAY 26, 2020

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. What is the number one goal of content marketing?

Content Marketing

Hubspot Marketing

SEPTEMBER 11, 2023

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. 80% of marketers held live events in 2022.

Content Marketing

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

Content Marketing

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

Content Marketing

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing

Digital Marketer

MAY 18, 2023

May is Mental Health Awareness Month. This month, we’re reminded that mental health isn’t a dirty word but something we all have. Sadly, there’s still a lot of stigma around mental health and seeking treatment for mental health concerns. The Importance of Mental Health Marketing An estimated 1 in 5 U.S.

Health

Digital Marketer

JULY 7, 2023

However, brainstorming ideas, crafting and editing content, and promoting it can be time consuming, overwhelming, and let’s face it: you’d rather outsource it or, at the very least, get some help. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant.

Marketing Strategy