Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Martech

NOVEMBER 20, 2024

It doesn’t take long to realize that great content marketing strategies require more than just a color-coded content calendar. What’s challenging is staying on brand, while organizing content topics, copy, assets, contributors and deadlines. Did Sam send us that image for next week’s blog post? Processing.

Content Marketing 115

Content Marketing Marketers Marketing Place 115

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

Product Marketing 105

Product Marketing Product Management Marketers 105

Litmus

SEPTEMBER 25, 2024

The more you build those relationships using newsletters, the stronger your marketing strategy will be in the long run.” Content marketing: Educates and inspires at every stage with valuable content. In contrast, CRM (Customer Relationship Management) is a tool that helps manage customer interactions and data.

Management 99

Management Marketers Marketing CRM 99

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. Here's how to align your content marketing and social media teams for some serious skyrocketing content. Consider things like: A unified content calendar. And it's not just about writing a blog and sharing a link on social—nope, definitely not.

Content Marketing 95

Content Marketing Transform Marketers Marketing 95

Search Engine Land

JULY 19, 2024

Some of them even managed to create a huge following on their preferred channel and were able to skyrocket their business. Large language models (LLM) like OpenAI’s ChatGPT or Google’s Gemini generate answers because they have been trained on masses of content. Enter ChatGPT, leading the movement of generative AI.

Management 92

Management Branding User-Generated SEO 92

Trade Press Services Newsletter

APRIL 3, 2025

From social media posts and infographics to short videos and GIFs, microcontent enables marketers to break down long-form content into more manageable and engaging chunks. This approach helps marketers cater to the needs of audiences who seek concise and relevant information.

Whitepaper 227

Whitepaper Digital Marketing Branding Marketing Strategy 227

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Martech tools: HubSpot: For content management and analytics.

Whitepaper 122

Whitepaper User-Generated eBook Analytics 122

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. SEO benefits: Fresh, relevant content has a positive impact on SERP rankings.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Backlinko

MAY 12, 2025

Here are the platforms you can manage with Buffer: Facebook Instagram Threads TikTok LinkedIn YouTube X/Twitter Pinterest Google Business Profile Bluesky Mastodon Heres what I love about Buffer: Manage Your Content Workflow with a Built-in Kanban Board Buffer gives you a simple, visual way to manage your entire content workflow.

Management 60

Management CRM Price Analytics 60

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Creative power: The same team member can generate assets on the spot for any channel.

Customer 127

Customer Transform Customer loyalty Marketers 127

Backlinko

JANUARY 23, 2025

market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1%

B2C 119

B2C Advertising Advertisers Content Marketing 119

Martech

JULY 26, 2024

Mastering the customer journey Guiding visitors through their customer journey requires a strategic, data-driven approach: Precise targeting for awareness : Use advanced SEO and content marketing strategies to attract high-intent visitors searching for solutions in your industry.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Jeff Bullas

MARCH 1, 2023

Not only that, but it has also dedicated features for various areas of SEO, ranging from competitor research, off-page SEO (link building, guest posting, content marketing) as well as a decent toolset for conducting technical SEO audits. Identify which pages are missing the Analytics or Tag Manager tracking code.

SEO 361

SEO Search Marketers Analytics Marketers 361

Martech

DECEMBER 20, 2024

Takeaway Format your content like a map: clear paths, signposts (headings) and rest stops (breaks in text) to guide readers through. Dig deeper: Beyond the funnel: A new approach to content marketing 3. Its not clear who its for The problem Generic content doesnt resonate because it doesnt speak to anyone specifically.

Manufacturing 117

Manufacturing Copywriting Education Content Marketing 117

Martech

JANUARY 20, 2025

By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Story-driven marketing can be implemented across various marketing channels, including content marketing, social media, advertising, and even in-person events.

User-Generated 108

User-Generated Brand Management Marketers Marketing 108

Martech

NOVEMBER 12, 2024

As Joe Pulizzi, founder of the Content Marketing Institute, puts it, “Artificial intelligence is most powerful when humans and machines collaborate,” highlighting that success comes from a true partnership between people and technology. That’s where change management programs come in.

Marketers 123

Marketers Marketing Analytics Management 123

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Sales: Familiarity with sales processes, lead generation, and customer relationship management. Salesforce), marketing automation tools (e.g.,

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

Animalz blog

MAY 22, 2025

Hear from content leaders of some of the biggest names in SaaS sharing the systems they’ve built, the battles they’ve fought, and the lessons they’ve learned along the way. Enterprise content marketing is mysterious, even to those on the inside. Tim Metz is Director of Marketing and Innovation at Animalz.

Content Marketing 57

Content Marketing Whitepaper Marketers Marketing 57

Martech

JANUARY 3, 2025

It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising.

Branding 134

Branding Copywriting Law Marketing Ethics 134

Marketing Insider Group

DECEMBER 9, 2024

A content calendar makes it easier to manage deadlines and ensure timely delivery. Tracking Content Performance Once your content is live, track its performance using Google Analytics and other SEO tools. Trello (shown below) or Asana: Project management tools that offer visual workflows for planning content production.

SEO 113

SEO Whitepaper Management Analytics 113

Marketing Insider Group

AUGUST 6, 2024

By leveraging Zemanta , we manage client campaigns to place ads across a vast network of relevant sites. Automated paid media can easily scale, managing larger campaigns without a drop in efficiency or effectiveness. Other popular tools include Google Ads and Facebook Ads Manager. Here’s how to get started.

Advertising 125

Advertising Advertisers Transform Analytics 125

Martech

NOVEMBER 7, 2024

launched Jane, an AI specialist for content marketing and SEO. Jane joins Maya, the AI brand analyst launched in August, to offer data-driven marketing solutions. Exclaimer integrated its email signature management solution with HubSpot. Email: Business email address Sign me up! Processing.

Education 116

Education SEO Advertising Advertisers 116

Buffer Marketing

JANUARY 8, 2025

Whether you use built-in features that enable crossposting between platforms (like you can between Meta platforms Facebook , Instagram , and Threads ) or a social media management tool like Buffer , you can create posts once and share them everywhere your audience hangs out. And it gives your content more opportunities to take off.

Energy 121

Energy Management Analytics Communications 121

Martech

JANUARY 21, 2025

We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find the most interesting and helpful updates for marketers. Better data management and streamlined workflows.

Marketers 121

Marketers Marketing Management Content Marketing 121

Marketing Insider Group

AUGUST 5, 2024

Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. It’s a key metric for managing your ad spend. Analytics Platforms Tools like Google Analytics and Facebook Ads Manager are your best friends here.

Transform 127

Transform Analytics Customer Acquisition User-Generated 127

Hubspot Marketing

JANUARY 8, 2025

A whopping 60% of marketers feel that the way they spend their budget and the ROI it produces is being scrutinized more now than in the past. As a content pro (and former social media manager), Ive got you covered. Table of Contents What is a social media budget? Heres what they said.

Social Media Marketing 127

Social Media Marketing CMO Finance Health 127

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? We’ve all played with ChatGPT.

Transform 139

Transform CMO Marketers Marketing 139

Orbit Media Studios

AUGUST 6, 2024

Sites that use a consent management platform (CMP) such as Cookiebot give the visitor the option to accept cookies. To comply with these, website owners need to use a CMP (Consent Management Platform) which puts a cookie consent banner at the bottom of the website, at least for visitors in EU countries and California. Yes, please!

Analytics 133

Analytics Law eCommerce Place 133

Martech

DECEMBER 11, 2024

This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. Google Ads users are seeing a new Video option in the Assets section.

Advertising 112

Advertising Advertisers Management Content Marketing 112

Martech

AUGUST 13, 2024

The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services.

Key Performance Indicator 112

Key Performance Indicator Marketers Marketing Management 112

Martech

DECEMBER 2, 2024

AI, SEO and digital marketers Even so, AI is having a significant impact on digital marketing. A Semrush survey of business owners, marketing managers and CEOs found 68% reported an increased return on investment when using AI for content marketing and SEO.

Transform 139

Transform Search Marketers User-Generated Digital Marketing 139

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. You can then use the performance data to improve your content marketing strategy.

eCommerce 116

eCommerce SEO User-Generated Key Performance Indicator 116

Martech

DECEMBER 10, 2024

With generative search engines increasingly pulling responses from brand-owned content, marketers who adapt their strategies to GEO can: Increase visibility in generative search results. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets.

Transform 136

Transform Whitepaper User-Generated CMO 136

Martech

JANUARY 23, 2025

Some SEOs are blaming the huge traffic drop on HubSpots lack of topical authority, while others pointed to possible thin content issues. They deserve the wreckage for being such lazy SEOs and content marketers! They deserve the wreckage for being such lazy SEOs and content marketers!

SEO 115

SEO Health Content Marketing Management 115

Aspiration Marketing

APRIL 10, 2024

Imagine creating a single blog post and effortlessly turning it into engaging social media content, website copy, or even an informative podcast episode. The HubSpot Content Hub makes this a reality. Sounds too good to be true?

Content Marketing 264

Content Marketing Management Marketers Marketing 264

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. With tools like Facebook’s ad manager or Google’s keyword planner, you can focus on the perfect demographic. If your brand needs flexibility, paid ads are a fantastic approach.

Branding 127

Branding SEO User-Generated Price 127