Martech

MARCH 17, 2025

Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Market research Marketers can use the Operator to gather information about competitors, including their strategies, strengths and weaknesses.

Marketing

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. It’s available as self-service or with full creative support. Processing. See terms.

B2C

Hubspot Marketing

APRIL 8, 2025

That said, Id argue that most content marketing is a long game, too. Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research.

Gen Z

Search Engine Land

AUGUST 12, 2024

Step 1: Optimize your content strategy for search Your SEO and content strategy should complement each other. Content marketing is a competitive game, so you must also ensure your piece is memorable or “sticky.” A review of the helpful content guidelines : Follow Google’s guidelines for creating helpful, reliable content.

SEO

Marketing Insider Group

FEBRUARY 3, 2025

In the realm of content marketing, countless businesses have relied on webinars to generate new business. Know Your Demographics Before making any major decisions with an upcoming webinar, you should dig deep into your market research. A webinar can be an incredibly powerful tool, costing little, yet making a big impact.

Marketing

Hubspot Marketing

NOVEMBER 29, 2024

Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company. Market Research When diving deep into the role, the first thing I saw was market research. So, it’s important your PMM has done their research.

Product Marketing

Hubspot Marketing

JANUARY 28, 2025

GlobeMonitor , a marketing research agency, revealed its journey with attribution modeling accounted for reduced the overall cost per acquisition by 20%. In one campaign targeting B2B clients, we initially distributed the budget equally across paid search, LinkedIn ads, and content marketing.

Non-Profit

Martech

FEBRUARY 17, 2025

Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or product marketing. Data analysis: Proficiency in data analytics, market research, and performance measurement.

Customer Acquisition

Welcome Software

DECEMBER 18, 2024

Optimizely One is a game-changing end-to-end solution for marketing organizations. Special mention goes to: Advanced segmentation Google Analytics allows marketers to create detailed audience segments, enabling hyper-targeted marketing approaches. 6) Ahrefs: Get SEO savvy in seconds What is Ahrefs? Why Ahrefs?

Transform

Backlinko

FEBRUARY 27, 2025

You also wont get access to some content marketing features (see the Guru plan section below). These include local SEO packages, the.Trends suite for market research, and a social media management platform. But it can be a bit limiting for large ecommerce stores or agencies managing massive sites.

Price

Marketing Insider Group

MAY 19, 2025

Content marketing is everywhere. From social media to blogs, companies rely on engaging content to attract audiences, build trust, and sell products. The demand for fresh, creative content is skyrocketing, and businesses are constantly looking for people who can write well, think critically, and deliver engaging information.

Content Marketing

Hubspot Marketing

JANUARY 21, 2025

Having a structured research plan will help with other aspects of your content workflow , like a marketing calendar or editorial calendar , content intelligence , and any other tools you and your team use to maintain a well-oiled marketing machine.

User-Generated

Buffer Marketing

OCTOBER 2, 2024

Alternatives competitor analysis tools to Competitors App Similarweb is one of the best competitor analysis tools for comprehensive data across content marketing and market research. It has a lot of market data can segment based on your requirements.

Price

Hubspot Marketing

JUNE 17, 2025

If you do enough market research , you should have detailed information on personas and buying behaviors. Source What I like: Google Trends is great for market research and content strategy. You can see how user behavior and searches shift over time to keep your content relevant. Reflect buyer identity.

Branding

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO

Orbit Media Studios

JANUARY 22, 2025

SEO and keyword analysis (using a keyword gap report) Website and content marketing analysis (using the sitemap.xml file) Messaging and positioning analysis (using screenshots of homepages) So, a little bit of everything. If the report shows your competitions marketing performance, do some AI competitive analysis. Yes, please!

Branding

Animalz blog

JUNE 17, 2025

Face-to-face connection still matters, especially as AI changes content marketing. Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world delivering this research.” 13:05) Here, Matt connects research directly to product. It’s a bridge to product value.

Whitepaper

Vertical Response

JULY 14, 2025

According to the American Marketing Association, a well-defined structure enables organizations to facilitate the exchange of offerings and create value for customers, clients, partners, and society as a whole. Reliance on volunteers for marketing can lead to inconsistencies due to varying levels of commitment and expertise.

Non-Profit

Neil Patel

MAY 30, 2025

Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows. Develop new content (e.g.,

Manufacturing

Sachs Marketing Group

JANUARY 16, 2025

Use Content Marketing to Educate and Attract Patients Create Value with Informative Content Educational content is a proven method for attracting health care leads and building trust with potential patients. Remarketing Campaigns : Re-engage visitors who have interacted with your website but havent booked an appointment.

Health

Welcome Software

JUNE 30, 2025

Adoption is distributed across several key user profiles : Senior Leadership/Executives, Product Marketing Team, Customer Success, Content Marketing, Digital Marketing, Field Marketing, Data Analysts, Experimentation Managers, Brand & Creative Teams, Events Teams.

Transform

Set Up

JANUARY 21, 2025

Client Priority #2 | Content Creation goes by the Wayside? Just because content creation was a lower priority does not mean it is going away. In fact, Forbes predicted that the content marketing industry was projected to reach a valuation of $600 billion in 2024.

Shopper Market

Martech

JULY 30, 2025

Dig deeper: 5 tips for balancing ‘push’ and ‘pull’ in content marketing Strategic copywriting: The cornerstone of your brand story Think of your brand story as a three-act structure: Act 1 : Who you are and why you exist. When strategic copy aligns with a clear brand message, it creates resonance.

Copywriting

Vertical Response

JANUARY 18, 2025

For example, personalized email subject lines conveying urgency can lead to higher open rates and consumer action in event marketing content marketing. Tools and Techniques for Measuring FOMO Measuring the effectiveness of FOMO-driven marketing strategies requires robust tools and techniques.

Millennials

Animalz blog

JUNE 24, 2025

Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also believes marketers who don’t spend time with customers are “lazy.” This episode is a wake-up call for content marketers who want their work to matter.

B2C

Welcome Software

MAY 7, 2025

Key capabilities: o On-brand content generation and responses : Enrich Optimizely Opal’s responses with your unique brand context, tone, and persona to maintain consistent messaging while scaling your creative output.

Product

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). This one does.

CMO

Backlinko

MARCH 25, 2025

Even the subniches like SEO and content marketing have 100% keyword difficulty. To stand out in this highly competitive space, you’ll need to create content competitors can’t easily replicate. Think case studies, original research, firsthand insights, and expert interviews. But the competition is no joke.

Real Estate

Welcome Software

MARCH 20, 2025

The human narrative is needed to align keyword research and keyword opportunities with your overall content pillars and themes, and make for an ultra engaging customer experience.

Customer Journey

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials

Aspiration Marketing

AUGUST 9, 2024

Discover the first steps in our journey of integrating AI ChatBots into the fabric of content marketing research and strategies to drive innovation and insights.

Market Research

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research

Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. However, diving deep into research can sometimes feel impossible.

Market Research

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing

Marketing Insider Group

APRIL 20, 2021

That’s exactly the mindset you can achieve when you prioritize consistency in content marketing. Research from Content Marketing Institute shows that B2B marketers with low-performing content rank content creation as their top challenge. Content Marketing Institute.

Content Marketing