Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role. This reality calls for a unified approach to digital marketing, where SEO plays a pivotal role.

Digital Marketing

Hubspot Marketing

SEPTEMBER 23, 2024

However, there may be different opportunities you could aim for, suggests Alan Muther , a digital marketing specialist and founder of Ardoz Digital : “If it looks like your competitor is killing it with content marketing, it might be smarter to double down on link building instead of trying to outdo them in content right off the bat.”

SEO

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. PR and earned media. Experiential and event marketing.

CMO

Martech

MAY 30, 2025

PR coverage, social commentary, community posts and thought leadership pieces all contribute to the AIs understanding of your brand.That makes cross-functional collaboration essential. PR, content and SEO teams should work in tandem to build authority by: Getting cited in industry publications.

PR

Backlinko

JANUARY 23, 2025

Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority. Use internal linking, partnerships, digital PR, and guest posting. Download our content marketing template to map out your content.

SEO

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketing

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. Content is how you get found, earn trust, nurture your audience, and drive sales. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.

Content Marketing

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Marketing Job Skills Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role.

Management

Martech

MAY 20, 2025

They have masked these moves under things like return-to-work policies to avoid bad PR.” Methodology The report surveyed nearly 1,900 marketing and business leaders in core digital marketing areas like content marketing, social media marketing, email marketing, analytics, advertising and SEO.

PR

Backlinko

AUGUST 7, 2024

SEO Focus Area Relevant Examples of Work Reporting Data tracking, analytics, dashboarding, investigations User experience Core Web Vitals , accessibility, information architecture Technical SEO Crawling, indexing, schema markup , JavaScript rendering, migrations Content marketing Content publishing, keyword research, gap analysis, pruning outdated (..)

SEO

Marketing Insider Group

MAY 13, 2025

That could mean getting featured on a high-authority blog, landing a quote in an industry publication, or even building relationships with influencers who reference your content in their own work. Dont try to game the system.

PR

Martech

JULY 22, 2025

of the budget to long-term brand building like content marketing, PR, thought leadership, organic social and high-quality creative assets. The remainder (40% if you’re playing by the rule) goes to short-term activation/performance marketing, such as paid ads with direct CTAs.

CRM

Animalz blog

JUNE 12, 2025

BLUF works across all content types — blog posts, emails, and internal communications. Content Maturity Model What it is: The Content Maturity Model is a framework that maps content strategy to your industry’s competitive landscape. MECE What it is: MECE stands for “mutually exclusive, collectively exhaustive.”

SEO

Hubspot Marketing

JULY 22, 2024

Either way, you want to make it easy for marketers, salespeople, and content creators on your team to know how to represent your brand online. For example, if your content marketing strategy mainly focuses on blogs, you could use our Blog Topic Generator to streamline the content creation process and help maintain a consistent tone.

Branding

Hubspot Marketing

JULY 22, 2024

Use the Marketing Channels section of your marketing plan to map out which social networks you want to launch a business page on, what you'll use this social network for, and how you'll measure your success on this network. Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan

Hubspot Marketing

APRIL 8, 2025

That said, Id argue that most content marketing is a long game, too. So, if you make them mad, it could turn into a PR nightmare. Engaging in organic natural conversation where I can add value or insight might not lead to immediate leads, but I can stand out as knowledgeable in these spaces, Ceisel says. Remember, 14.6%

Gen Z

Set Up

JANUARY 21, 2025

Content creation/video needs saw a 12% decrease this year, yet it is still #3 on the list. PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Client Priority #2 | Content Creation goes by the Wayside?

Shopper Market

Power Digital Marketing

JUNE 3, 2025

Fix broken links, duplicate content, and crawl errors. Content Marketing Strategies for Fashion Ecommerce SEO Creating a Fashion Blog to Drive Organic Traffic Publish trend-based content, styling guides, and fashion tips. Use an SEO-friendly URL structure for product and category pages.

Fashion

Martech

MAY 19, 2025

Align people management with internal comms and PR Aligning people management with internal communications and PR is essential in times of economic upheaval. From uncertainty to opportunity Businesses must rethink their marketing and PR strategies to emerge stronger from this economic storm.

Transform

Zumvu

JUNE 17, 2025

Contact our news team at info@zumvu.com Know More Featured Reviews Get Featured Sales & Marketing , Content Marketing Content Fuel: Automate your Content Creation with SEO Writing Service Feb 10, 2021 Sales & Marketing , Video VEED Review: Is it worth your consideration?

Finance

Sachs Marketing Group

JULY 17, 2025

If your brand isn’t part of the broader conversation – across PR mentions, forums, social media, and third-party citations – it likely won’t show up in AI Overviews, regardless of your traditional SEO strength. We’re evolving our strategy to prioritize branded mentions, digital PR, and content that gets cited, not just crawled.

Digital Marketing

Search Engine Land

SEPTEMBER 6, 2024

Integrating SEO with other digital marketing efforts amplifies your results in the SERPs. Email, content marketing , social media and PPC ads can all work in tandem with your SEO efforts to create a comprehensive strategy that maximizes your online presence. Content marketing remains a cornerstone of effective SEO.

Branding

Animalz blog

OCTOBER 28, 2024

Keith breaks down how to define and track your most valuable customers, shares a framework for effective marketing reporting, and explains why monitoring the middle of your funnel is crucial for content marketing success. Editor’s note: This interview has been lightly edited for clarity and readability.

Copywriting

Orbit Media Studios

JULY 16, 2025

It was nice that they sent free traffic to websites, but they did it to build trust and build their user base, not to help brands and content marketers like you and me. If the marketing for your company was based on free traffic from an advertising company, you’ve always had this risk. Zero Click Marketing? Probably not.

Marketers

Animalz blog

MAY 22, 2025

Hear from content leaders of some of the biggest names in SaaS sharing the systems they’ve built, the battles they’ve fought, and the lessons they’ve learned along the way. Enterprise content marketing is mysterious, even to those on the inside. Tim Metz is Director of Marketing and Innovation at Animalz.

Content Marketing

Hubspot Marketing

APRIL 8, 2025

That said, Id argue that most content marketing is a long game, too. So, if you make them mad, it could turn into a PR nightmare. Engaging in organic natural conversation where I can add value or insight might not lead to immediate leads, but I can stand out as knowledgeable in these spaces, Ceisel says. Remember, 14.6%

Gen Z

Animalz blog

JULY 29, 2025

As Jennifer says, “We’re really starting to get on the cusp of showing how [content] yields more than just storytelling … but also generating pipeline, influencing and creating actual revenue.” Before Zoom, Jennifer honed her skills at TaxJar as Content Marketing Manager, turning complex tax topics into engaging, SEO-driven resources.

PR

Martech

OCTOBER 28, 2024

Brands that effectively use content marketing to deliver multi-channel value and exposure will continue expanding their reach and maximizing conversion potential, even as new platforms emerge. Ultimately, these findings confirm that Google’s utility remains steadfast.

User-Generated

Hubspot Marketing

JUNE 17, 2025

Julian Knox , marketing and PR coordinator at Web Search Optimisation , took a different approach to framing value. Source What I like: Canva can fulfill all of your design and content marketing needs through their beautiful and streamlined software.

Branding

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg. Optimizely Content Marketing Platform (CMP) is a content marketing tool that combines project management, digital asset management, and content creation. Better results.

Marketing Strategy

Exposure Ninja

JULY 11, 2025

Content that’s narrow, shallow, or disconnected from related topics is unlikely to be cited, no matter how well-optimised it is. To build strong topical authority, focus on two key content marketing strategies: 1. Develop a Comprehensive Content Strategy The foundation of topical authority is strategic content planning.

User-Generated

Exposure Ninja

JULY 24, 2025

Avenue Z : Avenue Z focuses on AI brand visibility and reputation, blending PR, product optimisation and structured content to influence how brands are represented in AI-generated answers. NP Digital (Global) NP Digital is a performance marketing agency with offices in North America, LATAM, Europe and APAC.

Thought Leadership

Animalz blog

OCTOBER 24, 2024

Where should content marketers aim to be on this spectrum? Content people tend to be allergic to math, which I understand — I didn’t get into this business to do math either. It’s about understanding what role your content plays in all those cycles, and each stage has two or three metrics you can track.

Analytics

Exposure Ninja

JUNE 13, 2025

By analysing Amazon’s strengths and weaknesses , we crafted an integrated SEO and Content Marketing strategy that positioned Golf Course Lawn Store as the go-to authority for premium lawn care. Ready to fast-track your brand’s growth and make your mark in a competitive market?

Branding

Exposure Ninja

JUNE 27, 2025

You need to be unmistakably known for something — and you need to repeat that identity consistently across every digital touchpoint: your website, content marketing , digital PR, and third-party mentions. This is where digital PR and strategic content placement come in. In AI Search, that’s no longer enough.

User-Generated

Hootsuite

APRIL 29, 2025

And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Integrated Google Alerts and RSS feeds continually send new content your way. And theres a suggested content feature your employees can use to suggest content to the marketing team.

Price