illumin

DECEMBER 3, 2024

In the long term, the push for sustainability in programmatic advertising will likely become a mandatory part of the industry, with advertisers and tech companies adopting stricter carbon reduction policies and advocating for more transparent, energy-efficient processes.

Digital Marketing

Search Engine Land

SEPTEMBER 16, 2024

Policy changes: Updates to Google’s advertising policies can affect which ads are allowed to run and how they’re displayed, potentially increasing competition for certain keywords. ” Audience targeting: Smart bidding may prioritize users it deems more valuable, potentially increasing bids for these high-value clicks.

User-Generated

Litmus

OCTOBER 31, 2024

You also own and control zero-party data, so you aren’t beholden to outside changes like the changing landscape of third-party cookies. Examples : Consumer visits and browsing activity via cookie, survey responses from outside sources, or behaviors and activities tracked outside your organization.

CRM

Rock Content

JULY 17, 2024

Reddit thread on Cara Is There Anything Shady in Cara’s Privacy Policy? Cookies : They use cookies to save preferences and passwords for you, and to collect info processed by Google Analytics so they can see the number of sessions, users’ locations, and other information that may help them improve their site.

User-Generated

illumin

APRIL 22, 2025

In the long term, the push for sustainability in programmatic advertising will likely become a mandatory part of the industry, with advertisers and tech companies adopting stricter carbon reduction policies and advocating for more transparent, energy-efficient processes.

Digital Marketing

Welcome Software

JULY 23, 2024

Balance personalization and privacy: Be transparent about your data collection and usage policies, and always prioritize customer privacy. Offer clear opt out policies, and adhere to relevant data protection regulations. Avoiding over-personalization: Strike a healthy balance between over-personalization and user comfort.

Customer loyalty

Search Engine Land

OCTOBER 4, 2024

Displaying a cookies policy interstitial Legal interstitials are OK, just as long as search engines can index the content without doing anything special, like asking search engines to click on something to load the background content. This means GDPR and cookie policies are fine. 4 examples of good interstitials 1.

SEO

Backlinko

JANUARY 21, 2025

A page might not be indexed if: The page is low-quality or violates Googles content policies The page returns an HTTP status code error (4xx or 5xx) The page design creates issues for successful indexing The site owner has requested the page not be indexed (via a noindex tag) Among other possible reasons.

User-Generated

Martech

MARCH 18, 2025

With access to third-party cookies diminishing, call data becomes more valuable for creating compliant customer databases. state laws and have clear policies for consumer consent when using their data. As with many applications on the martech stack, the power of call analytics platforms is in the data.

Analytics

Customers.ai

DECEMBER 11, 2024

Visitor identification APIs collect data in real time using methods like IP matching, cookies, or third-party integrations. Look for solutions that comply with GDPR and CCPA, offer encrypted connections, and provide clear policies on data storage and usage. How does a visitor identification API collect data?

CRM

Lynton Web

MAY 8, 2025

Use size, color, contrast, and white space to establish a natural flow from primary content (program offerings, membership benefits) to secondary content (detailed descriptions, policies) to conversion points (registration buttons, contact forms). Use cookies to remember user preferences and streamline repeat visits.

Transform

Customers.ai

DECEMBER 30, 2024

Missing privacy policies, vague terms, or sketchy design elements can make visitors hesitate. Maybe they need reassurance about your privacy policy. This means you can follow up, retarget, and re-engage without relying solely on cookies or form completions. Keep it short, sweet, and focused. Did they stop at the email field?

Shipping

Customers.ai

OCTOBER 4, 2024

So, for years, as privacy moved to the forefront of technology, cookies lessened, and targeting capabilities became worse and worse, we’ve just simply dealt with it. Advertisers, and specifically agencies, didn’t want to be the ones responsible for leaking any personal customer info. You also need at least 1,000 active users to even start.

Customer

Vertical Response

APRIL 5, 2025

Staying Compliant with Google Ads Policies Compliance with Google Ads policies is critical to maintaining a trustworthy advertising environment. These policies are designed to create a safe space for users, advertisers, and publishers by prohibiting harmful and misleading content.

Advertising

Orbit Media Studios

APRIL 2, 2025

This page is mostly for bots, not humans, so you can add it to the footer, next to the Privacy Policy and Accessibility Statements. But these AI agents dont show up in Google Analytics because they dont accept cookies. One way to do that is to make a page specifically to help the AIs train on your brand.

User-Generated

Spiralytics

MARCH 19, 2025

This includes updating policies and conducting privacy training. Physical security measures: The DPO collaborates with HRMD and MISTG to set policies and procedures that monitor and restrict access to Bureau offices and workstations, including guidelines for electronic media use.

Law

Duct Tape Marketing

JUNE 5, 2025

Crisis communication is no longer optional brands must have policies and playbooks, especially as employee-generated content and AI blur the lines. What do we really need to be doing in the landscape of AI and, fast moving technology and security and cookies changing and all of those things.

PR

Backlinko

MARCH 25, 2025

For example, the weight loss blog Runs for Cookies features the creators personal story of losing 125 pounds. Runs for Cookies monetization strategy includes Amazons affiliate program and display ads. As an avid runner, Runs for Cookies recommends their favorite clothes and accessories based on personal experience.

Real Estate

Use Insider

AUGUST 6, 2025

Regularly review your suppression policies to ensure they align with your current business needs and compliance standards. Personalization starts with data, and Insider gives you the ability to refine segments with custom datasets—whether that’s cookie values, POS data, or any other unique data source.

Shoppers

Martech

JULY 8, 2025

Cookies are on their last legs. What we lost while stitching Let’s look at the signals most modern identity graphs rely on: Third-party cookies : Third-party cookies are dead. As of early 2025, more than 85% of global web traffic is cookie-restricted. But much of that picture is built on signals that are quietly eroding.

User-Generated

Litmus

AUGUST 6, 2025

Email isn’t beholden to algorithms or third-party cookies. Building trust over time and relevance through personalization puts potential buyers in a better state of mind than an ad that pops up out of the blue. Plus, they’ve opted into seeing your emails. The same can’t always be said for paid ads.

Retail

Backlinko

JULY 16, 2025

Think: “Peach cobbler cookie from Good Cakes and Bakes, one of Detroit’s most beloved bakeries,” not just “Cookies on a plate.” Instead of skipping over an image, say, “As you can see in the photo, this bakery’s seasonal peach cobbler cookies are a local favorite.” Reference visuals directly in your copy.

User-Generated

Martech

MAY 2, 2025

Operating procedures, building appearance, personnel policies, etc., For decades, passengers had a fresh chocolate chip cookie waiting on their seats, customer service was informal and helpful, there were no separate classes of seats and seating was by friendly scrum. all shape how the public sees the company. Processing.

Shoppers

Hootsuite

MARCH 31, 2025

Rather than simply answering FAQs with a cookie-cutter response, AI chatbots learn over time, so they are able to answer up to 80% of message replies. Establish a data privacy policy Put a comprehensive social media policy in place before implementing any AI solutions. But AI takes customer service automation to another level.

User-Generated

Seth's Blog

JUNE 9, 2025

June 9, 2025 Privacy & Cookies: This site uses cookies. To find out more, including how to control cookies, see here: Cookie Policy Share This Facebook Share on Mastodon Enter your Mastodon instance URL (optional) Share By continuing to use this website, you agree to their use.

Neil Patel

JUNE 10, 2021

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. So, how do you create a privacy policy?

Law

Content Marketing Institute

AUGUST 19, 2021

You need data to know your audience – but regulations and policies about how you get it are constantly changing. Continue reading → The post 21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent) appeared first on Content Marketing Institute. Don’t panic.

Content Marketing

Adobe Experience Cloud Blog

JULY 12, 2013

If your company has a website operating in Europe, then your privacy statement should also specify the types of Cookies your websites uses and the nature of the data captured throughout a prospect’s journey on that Website. This is a key prerequisite of the European Cookie Law, but is also another example of best in class transparency.

Law

Martech

NOVEMBER 10, 2023

The impending deprecation of third-party cookies is poised to catch many brands off guard. Browsers are already implementing various ad and cookie-blocking forms, with Google Chrome set to block third-party cookies by default in 2024.

Customer

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Polonioli added: “As Google phases out third-party cookies in 2024, the marketing world is preparing to shift away from third-party cookies, following many years of anticipation.

Marketing

Search Engine Land

FEBRUARY 14, 2024

The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK and European Economic Area (EEA). ” Who’s affected by EU UCP? EEA explained.

Analytics

Martech

APRIL 16, 2024

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior.

Analytics

Sprout Social

JUNE 15, 2020

This means that consumers must explicitly agree to a business’ terms (think: an opt-in checkbox) to “hand over” their information for marketing purposes (cookies, use of a Facebook Pixel ). These terms must likewise be disclosed on-site for visitors to review and accept. How does GDPR impact each social media platform?

Law

Hootsuite

JULY 27, 2022

Learn how to sell more products on social media and delight your customers without relying on cookies. Learn how to sell more products on social media and delight your customers without relying on cookies. Conversations are the new cookies. Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce.

Customer

Martech

JANUARY 19, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Dig deeper: Alternatives to third-party cookies: The state of play Next steps. Why we care. What is EU UCP? What Google is saying.

Advertising

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground.

Advertising

Search Engine Land

JANUARY 18, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). This policy mandates marketers using Google for advertising to obtain and respect end-users’ consent. Why we care. Next steps. What is EU UCP? What Google is saying.

Advertising