Hubspot Marketing

NOVEMBER 5, 2024

If you cannot improve your copywriting optimization, unless you’re willing to assume you're wrong. This is also why it’s really important to create compelling content, like case studies and ebooks. Compared to a content manager who might need approval before scheduling a demo, the CTA might say, “Request more information.”

B2C 126

B2C Millennials Customer Journey User-Generated 126

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly.

Price 111

Price User-Generated Copywriting Analytics 111

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Copywriting Blunders: Do You Make these 10 Common Mistakes? " But sometimes, there's nothing quite like listening to a lecture, taking notes, and doing homework.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Hubspot Marketing

MARCH 21, 2018

When these visitors read enough blog posts, you can entice them to download eBooks, tools, and calculators that will turn them into leads. For instance, Eddie Shleyner, a freelance copywriter and content marketer, markets his business called VeryGoodCopy by writing articles about copywriting, content marketing, and psychology.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Neil Patel

APRIL 22, 2021

Don’t be afraid to offer a free trial or a free ebook. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. But, it’s a different ball game today. It’s because of Google’s users.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Litmus

OCTOBER 8, 2019

In this ebook, the email marketing teams at Litmus and HubSpot share their proudest email moments, along with actionable advice on how to apply the strategies that worked for us to your campaigns, too. The examples and advice from this ebook are a great starting point to provide inspiration for your next campaign.

eBook 53

eBook Copywriting Email Marketing Marketers 53

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Copywriting for Beginners by Skillshare. Copywriting basics. The Content Formula eBook. after the free trial.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Here are some updated figures from Glassdoor: The average salary for a copywriter is $58K.

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Rock Content

JULY 11, 2024

WriterAccess is a top-tier talent network where ecommerce brands can connect with professional copywriters, bloggers, designers, and more. Enhanced product understanding Leveraging interactivity to elevate content types like ebooks, videos, and infographics can enhance your ecommerce strategy.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

Partner ebook co-creation. Webinar program planning and production (this is key, since webinars spin off so many other forms of content, including Slideshare presentations, podcasts, videos, and sometimes blog posts and ebooks). Whitepapers. Checklists/Tip sheets. Blog management, curation, and contribution.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Hubspot Marketing

JUNE 7, 2022

As a direct response copywriter, I specialize in making readers take a specific action. you’ll create articles, infographics, and eBooks that build an engaged audience. Publishing easy-to-skim, value-driven eBooks for download in exchange for business-email addresses. Here's how our fictional organization, Security Software Co.,

eBook 144

eBook Food Entertainment eCommerce 144

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Using buyer intent data, you can improve your content marketing, lead generation, copywriting, and keyword optimization tactics to engage with prospects at the optimal time. Why are they downloading your ebooks?

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Exposure Ninja

JUNE 23, 2022

Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities. Free Copywriting Courses. Here are our six steps to digital marketing success: Step 1 – Study.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Rock Content

APRIL 24, 2023

To streamline the content marketing process, it makes sense for a firm to hire a legal copywriter. Overall, it’s much easier to build a stronger business and find new clients when a firm utilizes high-value copywriting. WriterAccess WriterAccess is a freelance marketplace that focuses on copywriting and graphic design.

Copywriting 94

Copywriting Law eBook Digital Marketing 94

Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Once you have a strong email list, professional copywriters and digital marketing strategists will find the best opportunities to increase: Clicks Email opens Traffic Conversions Want to learn how your email list can generate a 4300% ROI? Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Litmus

DECEMBER 2, 2024

Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) Once you know what you want to achieve and which section of your audience you’re targeting with this email send, you can get into the weeds on “the how.”

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Rock Content

APRIL 6, 2023

Copywriters Copywriters have been around since long before digital marketing was a thing, and they remain indispensable to businesses of all types. A copywriter may also compose web content or SEO material. They may specialize in ebooks, case studies, whitepapers, how-to guides, deep-dive blog articles, or all of these.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Litmus

APRIL 29, 2021

Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Copywriters, designers, and developers can refer back to the email brief to ensure what they’re doing is appropriate and that there’s no scope creep. Does any of this sound familiar?

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Neil Patel

NOVEMBER 24, 2020

Be sure to use good content formatting elements as you would with articles, blog posts, and copywriting on your website, including: Headers Images Bulleted lists Bolded & italicized text. Case studies can also be embeded in other types of content — such as an ebook, how-to blog post, or resource guide.

Automobile 145

Automobile Manufacturing Copywriting eBook 145

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. SEO copywriting — Any copy that is meant to be read by a machine, like Google’s web crawler, can be produced by a machine.

User-Generated 131

User-Generated Copywriting Marketing Automation Platform eBook 131

Hubspot Marketing

NOVEMBER 6, 2024

Erin Pennings , a copywriter and marketing strategist, told me coffee chats are her favorite way to connect with your target audience. The ebook provides value for readers trying to crack a complicated marketing strategy — and in exchange for their contact information, they get insider tips from a variety of expert sources.

User-Generated 81

User-Generated Marketers Marketing Advertisers 81

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. This s**t works, until it doesn't. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Hubspot Marketing

JUNE 19, 2023

Key features: Trained to learn your brand voice for consistent copywriting. ChatGPT Alternatives Writesonic Source Writesonic’s AI Writer creates long-form blogs while its Sonic Editor writes sales emails, essays, reports, and ebooks. Custom templates tailored to content requirements like word count.

Price 132

Price User-Generated SEO Copywriting 132

Marketing Insider Group

MARCH 22, 2021

eBooks and PDF guides. Like copywriting, keep your visuals concise and straightforward too. Once you have some successful top of funnel content, however, you can analyze its metrics and create complementary middle/bottom-of-funnel content to link like: eBooks. Industry tips and guides. Infographics and explainer videos.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Martech

MARCH 22, 2024

The interplay between AI’s critical reasoning ability and creative human nuance can easily extend to other areas that require strategic conceptualization and ideation, from creating ways to repurpose an ebook to curating a mood board for a social media activation.

Transform 121

Transform Content Marketing Marketers Marketing 121

Sprout Social

JANUARY 5, 2017

That’s why professional copywriters get paid the big bucks to do it. Still, you don’t need years of training to figure out why your visitors should claim your ebook, free trial offer or product. For example, are you offering your visitors an ebook on how to learn expert copywriting techniques? A Benefit-Oriented Headline.

Copywriting 110

Copywriting User-Generated eBook Food 110

Marketing Insider Group

AUGUST 12, 2020

As your B2B customer segments move along the road toward trust and loyalty, offer white papers or ebooks that help them save money, solve problems, and increase efficiency. Let your employees create posts, and then have your editorial team (or even your copywriters) check for grammatical or spelling errors.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Duct Tape Marketing

JULY 10, 2014

Is this practice just for video copywriting? Get a Copywriting Thesaurus. Having worked with companies including Gorton’s Seafood, American Boating Association and others, Karon builds success through copywriting, SEO copywriting and conversion techniques for businesses of all sizes. Absolutely not!

Branding 77

Branding Copywriting eBook Advertisers 77

Hubspot Marketing

OCTOBER 25, 2023

In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers. Download an ebook. Let’s take a call-to-action (CTA) as an example. What is a call-to-action? How to Write a Call-to-Action What is a call-to-action?

Whitepaper 129

Whitepaper Copywriting PR User-Generated 129

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. They also write short-form content for social media, headlines and other ad copy.

Whitepaper 133

Whitepaper Transform User-Generated Marketers 133

Rock Content

OCTOBER 16, 2020

Optimize your content with copywriting techniques to persuade the user and increase the click-through rate. The same material can be used as: blog post; infographic ; slide show; video ; ebook. Google allows content to appear differently on the search page to attract users’ attention.

User-Generated 130

User-Generated Copywriting SEO eBook 130

Search Engine Land

APRIL 29, 2024

Instead of using static assets like whitepapers and ebooks, which have been the norm for lead generation landing pages for years, interactive content gets people actively involved, leading to better engagement and understanding. AI simplifies tasks like data analysis, ad copywriting and emailing prospects, simplifying PPC processes.

eBook 86

eBook Whitepaper Copywriting Education 86

Litmus

JANUARY 3, 2019

We’re bringing the spirit of Live Optimization directly to you with this ebook. With decades of email marketing experience between them, they’ll share hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaigns. Learn from real-life onboarding emails, submitted by your peers.

eBook 66

eBook Copywriting Email Marketing Marketers 66

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Contextual Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Income Digital marketing managers make $47,000 to $101,000 per year.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Marketing Insider Group

JUNE 23, 2020

When you approach copywriting, website design, and conversion optimization from a mobile-first perspective, the desktop version of your website will naturally improve too. You’ll want to provide a range of content that includes blogs , videos, PDF downloads, and eBooks, knowing that not every user consumes content the same way.

Copywriting 111

Copywriting eBook SEO New Technology 111