Scoop.it!

DECEMBER 26, 2023

Much of the returns that brands are able to drive through their email marketing campaigns ultimately boils down to the merit of their copy. If the text in your email lacks tooth and edge, the communication of your campaigns will always be half-baked, irrespective of how much awe and appeal your visuals pack. Read on to find out!

Copywriting 105

Copywriting User-Generated Communications Email Marketing 105

Hubspot Marketing

DECEMBER 2, 2024

What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars. In fact, B2B marketers devote more energy to deepening relationships with existing companies than nurturing new leads and serious opportunities.

Customer Journey 131

Customer Journey Copywriting Marketing Marketers 131

Digital Marketer

MAY 23, 2022

Internet marketing isn’t about plugging away at your laptop. It’s about locating bottlenecks in your funnel, testing your copywriting, and understanding conversion optimization. Then you send emails to nurture your audience before offering them a paid product or service. Look for the places your audience hangs out.

Copywriting 91

Copywriting Transform Customer Journey Customer 91

AWeber

OCTOBER 5, 2023

Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as GIFs can increase click-through rates, conversions rates, and revenue. Place them in a Black Friday or Cyber Monday email, a holiday newsletter , or a New Year’s sale message to your subscribers.

Email Marketing 119

Email Marketing Copywriting Marketing Marketers 119

AWeber

NOVEMBER 17, 2022

They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips.

Email Marketing 122

Email Marketing Marketers Marketing Transform 122

Sprout Social

MAY 25, 2016

But a lot of email marketers sort of stumble into the field, which makes it crucial to know where to find all the help you need for success. Just like having the perfect social media publishing tools , you need to know where to find the best free email marketing tools. Choosing the Right Email Service Provider.

Email Marketing 111

Email Marketing Copywriting Marketing Marketers 111

Litmus

JANUARY 5, 2024

There’s no place like the inbox. 41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email.

Email Marketing 123

Email Marketing Price eCommerce User-Generated 123

AWeber

NOVEMBER 21, 2022

Use any of the animated GIFs below for your emails, your website, or your social media accounts. But especially use them in your emails, as GIFs can increase click-through rates, conversions rates, and revenue. Place them in a Black Friday or Cyber Monday email, a holiday newsletter , or a New Year’s sale message to your subscribers.

Email Marketing 105

Email Marketing Copywriting Marketing Marketers 105

Hubspot Marketing

JUNE 30, 2025

Conduct research for key marketing campaigns. Clear copywriting and editing skills. What Hiring Managers Look for in a Marketing Assistant An effective marketing assistant should be organized, communicative, and able to prioritize while working on various projects. We‘re seeking an expert email marketer to join our team.

Management 105

Management Inbound Marketing Marketing Marketers 105

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). Go agile with email marketing.

Email Marketing 104

Email Marketing Transform Copywriting Marketing 104

Unbounce

JANUARY 6, 2025

With Unbounce, you’ll have access to: 100+ templates to start from, drag-and-drop features, A/B testing tool , Popup and sticky bars functionality, AI optimization , and AI copywriting built in to help you get started quickly. Use whichever marketing channels you have in place like social media , email , and PPC ads to attract visitors.

User-Generated 111

User-Generated Price Copywriting Analytics 111

AWeber

MAY 6, 2022

Maybe most marketers, but not all of them. One survey of email marketers showed that only 20% of marketers prefer to send only HTML emails. 62% prefer to send a hybrid HTML/plain text email, and 16% actually prefer to send only text-based emails. This is consistent with email marketing best practices.

Copywriting 133

Copywriting User-Generated eCommerce Email Marketing 133

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Shipping Real Estate B2C 108

Litmus

MARCH 14, 2023

If you look after an email program, you’ve probably been asked: “ Can we just send another email?” After all, email marketing is your most powerful channel—ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey.

Email Marketing 95

Email Marketing Copywriting Marketing Marketers 95

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98

Hubspot Marketing

OCTOBER 21, 2024

When I wanted to learn about early career and university recruiting, LinkedIn Learning was one of the first places I went. She told me: “For example, sometimes people just apply to things [that have ‘marketing’ in title]. So, let’s say you want to work in marketing. But what type of marketing? Influencer marketing?

Gen Z 102

Gen Z Copywriting Influencer Marketing Education 102

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 144

Copywriting Entertainment Email Marketing Marketing 144

Vertical Response

SEPTEMBER 18, 2023

Emails are one of the most commonly used forms of communication, and businesses have been quick to exploit their potential to reach customers and drive sales. However, as the use of email marketing grows, there are laws and regulations in place to govern its use.

Email Marketing 100

Email Marketing Law Marketing Marketers 100

Hubspot Marketing

MARCH 29, 2018

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. Yext scans the web to find every place your business is listed, so you can tweak your listings to guarantee accuracy. Check Out Yext.

Advertising 145

Advertising Advertisers Copywriting Promotion 145

Hootsuite

MARCH 7, 2023

It is a marketing term to describe urging your audience to act in a certain way. Call-to-action buttons and phrases can appear at any place in the user journey that you want to direct your audience. They can also appear in emails for an email marketing campaign, on paid ads, at the end of a blog post, and on landing pages.

Copywriting 127

Copywriting Fashion Advertising Advertisers 127

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? And should marketers stop tracking subscribers? Do subscribers know they’re being tracked?

Email Marketing 78

Email Marketing Marketing Marketers Copywriting 78

Litmus

APRIL 5, 2021

That’s why we asked two of the funniest people in email—Mike Nelson from Really Good Emails and Lianna Patch from Punchline Conversion Copywriting—to chat through how to successfully incorporate humor into your own email campaigns. And vegetables sending emails, naturally. What’s not to love??

Email Marketing 68

Email Marketing Copywriting Marketing Marketers 68

Litmus

SEPTEMBER 28, 2020

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Cynthia Price, CMO at Litmus. Jaina Mistry, Email Marketing Manager at Litmus. White, Head of Research at Oracle CX Marketing Consulting. See the email in action.). Back to top ?.

Copywriting 119

Copywriting Transform CMO Email Marketing 119

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing? Better results with less work!

Email Marketing 67

Email Marketing Marketing Marketers Transform 67

Litmus

APRIL 29, 2021

Your initial plan for an email isn’t very well thought out. Your initial plan for an email is solid, but that plan slowly changes as the in-progress email is passed from copywriter to designer to developer. Having an email brief for every email you create is a powerful solution to these problems.

Copywriting 139

Copywriting Key Performance Indicator Email Marketing CMO 139

Hubspot Marketing

NOVEMBER 6, 2024

Let's unpack these 21 creative lead generation ideas to spark activity on your content offers, email lists, websites, and conversion rates. And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Email Marketing Lead Generation 13. conversion.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Exposure Ninja

JUNE 23, 2022

But, what’s great about this is that you have the chance to reach a wider audience and connect with them in places they’re spending their time, whether that’s via their emails , the questions they type into Google search , or when they’re spending time on social media. Free Copywriting Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Use Insider

OCTOBER 24, 2024

They’re also great for businesses looking to simplify marketing their stacks because they don’t require the use of separate software for website personalization, email marketing, SMS, and so on. Personalize their experience across all touchpoints they have with your brand. As a result, crucial data becomes siloed off.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “We Learn about Interactivity.

Copywriting 110

Copywriting Whitepaper Gen Z Email Marketing 110

Litmus

MARCH 13, 2023

Samar Owais (she/her) Email Conversion Strategist and Founder at Emails Done Right Follow Samar on LinkedIn and Twitter What did the beginning of your time in email marketing look like? Once I became fascinated with email marketing, there was no looking back. Non-stop learning.

Copywriting 76

Copywriting eCommerce Email Marketing Place 76

Neil Patel

APRIL 22, 2021

There are at least 8 ways to convert these free members into paying customers through email marketing. Many people have found that placing an opt-in box on the bottom of the copy works best, while other marketers get more conversions when the button is placed at the right of the opt-in field.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Hubspot Marketing

JANUARY 7, 2024

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

Hubspot Marketing

MAY 14, 2019

Acquisition Marketing. Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Email Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

JUNE 10, 2021

The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. In one survey on email marketing success, the ROI average was a $42 return on every dollar the brand invests into email marketing. Advantages of newsletters for marketing.

Marketing 140

Marketing Marketers Copywriting B2C 140

Hootsuite

JULY 17, 2019

Copywriting. Copywriters are paid by the word or by the hour. Like copywriters, translators are typically paid by the word or hour. Marketing automation. Tools like Marketo and MailChimp can help with email marketing and more. Production costs. Translator. Software and tools. SEO and keyword research.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. I feel like I didn’t choose the email life, the email life chose me. I dove into that and learned everything about email, inside and out.

Copywriting 79

Copywriting eCommerce Finance Email Marketing 79