Martech

MAY 30, 2025

From what I’ve seen, creative talent designers, copywriters and digital marketers (search and social) are most likely to seek side gigs. Designers and copywriters typically want to expand their portfolios and pursue their passions. One even negotiated her side projects into her employment contract when she took the job.

Copywriting 59

Copywriting Energy Marketers Marketing 59

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! Hey Posse, it’s Alex!

Copywriting 87

Copywriting SEO Promotion Education 87

Hubspot Marketing

MAY 15, 2017

Focus your energy here, and then repurpose that content for other channels. While we encourage having a presence across all channels, if you’re aiming for the attention of the 65+ audience, this might be the best network for an ad spend or a pay-per-click (PPC) campaign.

Copywriting 145

Copywriting Energy Food Promotion 145

Hubspot Marketing

DECEMBER 2, 2024

In fact, B2B marketers devote more energy to deepening relationships with existing companies than nurturing new leads and serious opportunities. One of the best courses I’ve taken to date was AI for Copywriters by The Copywriter Club — I learned so much about how generative AI works and some of its capabilities.

Customer Journey 131

Customer Journey Copywriting Marketers Marketing 131

Hubspot Marketing

MAY 20, 2025

Nikita Morell , copywriter and messaging strategist for architects, shares, One of my favorite ways to use AI for social media is using tools like Gumloop to listen in on discussions and help me identify topics to share on social media. It usually feels generic and removes all the energy from your voice. Use AI for social listening.

Thought Leadership 108

Thought Leadership Energy User-Generated Copywriting 108

Hubspot Marketing

FEBRUARY 18, 2025

Joseph Sugarman, author of The Adweek Copywriting Handbook , calls this creating a slippery slide. Instead, we put all of our energy into perfecting the newsletters content, building organic referral loops, and deeply getting to know our readers. Thats why I recommend starting your newsletter strategy by focusing on organic growth.

Entertainment 96

Entertainment Key Performance Indicator Retail Copywriting 96

Hubspot Marketing

FEBRUARY 4, 2025

This is where your conversion copywriting skills come in. Enjoy the Ride, and thats precisely the energy this ad captures. It grabs your eye and perfectly captures a romantic this could be you energy. Heck, I dont think Ive ever seen a headline that went past 10 words. It makes someone want to click. Keep your copy short.

Real Estate 110

Real Estate Logistics Energy Retail 110

Backlinko

JULY 22, 2024

For example, “energy-efficient heating systems.” Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines. Learn everything you need to know in our free SEO copywriting guide. It also appears on the page if the image fails to load.

SEO 124

SEO Law User-Generated Analytics 124

Hubspot Marketing

NOVEMBER 5, 2024

The way we approach copywriting, page layout, color choices, and our main offer’s primary selling points stems from the desire to make sure our customers feel seen, understood, and guided. I no longer have to put all my energy into hoping an ad or announcement alone catches their eye. Algorithms, unfortunately, don’t work like that.

Branding 107

Branding Copywriting Energy Place 107

Martech

AUGUST 5, 2022

This topic doesn’t come up much in debates over whether AI-fueled copybots will replace human copywriters. Email copywriting is about persuasion, not selling. Most digital marketing teams I’ve worked with don’t have dedicated email copywriters. Read next: Using search and email to recognize customer intent.

Copywriting 132

Copywriting Shoppers Energy eCommerce 132

Hubspot Marketing

JANUARY 22, 2025

And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. You put time, energy, and money into creating and maintaining these pages. Why split test your landing pages? Testing brings many benefits lets explore a few of the most critical ones. Improve conversion rates.

Place 118

Place User-Generated eBook Marketing 118

Hubspot Marketing

JUNE 2, 2025

You get that energy, you get an idea, and youre like, Oh my God, lets see how that performs. Before AI, testing a new content channel meant a two-month lag between idea and execution. Now Jovanovic can go from inspiration to published content in hours, not weeks. 8 Top Startup AI Tools for Content Creation 1.

Copywriting 54

Copywriting Energy Marketing Marketers 54

Hubspot Marketing

APRIL 29, 2025

Instead, they give marketers more time and energy to focus on those things. This could be A/B testing or copywriting for emails. Once set up, they can listen for triggers, take action, and adjust outputs based on real-time data all (mostly) on their own. Mind you: AI agents dont replace strategy or creativity.

Price 108

Price CMO Marketers Marketing 108

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. This is where copywriting formulas come into play as a game-changer for digital marketing. Embracing copywriting formulas is the key to unlocking the full potential of your digital marketing campaigns. What are Copywriting Formulas?

Copywriting 52

Copywriting Non-Profit Energy Education 52

SocialPilot

MAY 27, 2025

Social Media Copywriters Best for: Twitter/X, Threads, LinkedIn, Instagram captions Copy pros who nail tone, CTAs, and punchy messaging in tight character limits. Your Engagement Is Flat, but Your Feed Lacks Energy Even if you’re posting consistently , your content doesnt spark interest.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Litmus

JANUARY 24, 2024

This month, we’re chatting with Najmah Salam —designer, copywriter, strategist, and former teenage graffiti artist. Your skills and consultancy service run the gamut from design to copywriting and public speaking. In a similar vein, copywriting is design with words. What are the aspects of each of those that you find satisfying?

Copywriting 103

Copywriting Email Marketing Energy Communications 103

Litmus

DECEMBER 2, 2024

Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) Once you know what you want to achieve and which section of your audience you’re targeting with this email send, you can get into the weeds on “the how.”

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Duct Tape Marketing

NOVEMBER 28, 2012

Consider a small niche electrical store selling energy efficient products. For a business like that, I would expect a blog that offers tips on saving money off energy bills, choosing a great energy provider and how-to articles about repairing broken electrical products. What about a copywriter looking to do corporate work?

Energy 75

Energy Copywriting Fashion Education 75

Buffer Marketing

MAY 19, 2022

Some things that can be outsourced include strategy, copywriting, graphic design, and community management. On this note, Mitra recommended understanding that “being a social media manager is not just doing posts - we do so much more: graphic design, video editing, copywriting, customer service, and strategy just to name a few.

Management 109

Management Copywriting Health Energy 109

Litmus

JULY 10, 2019

In a talk from Litmus Live 2018, speaker Tom Tate looked at what that means for email copywriters. Don’t make them spend their energy on unpacking complicated sentence structures. Creating visual hierarchy is a design task, but it starts with your content and your copywriting. But it’s not just attention spans, either.

Copywriting 87

Copywriting Energy Marketing Marketers 87

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Nelnet is a student loan servicing company—but they’re so much more than that.

Copywriting 124

Copywriting Education Energy Health 124

Hootsuite

MAY 13, 2021

According to the World Health Organization , symptoms include: Energy depletion or exhaustion. Do you lack energy and motivation on the job? Just because they can handle the work of an audience analyst, graphic designer, copywriter, and conflict resolution specialist in a single tweet doesn’t mean they should. Ask for help.

Health 145

Health Energy Marketing Marketers 145

Neil Patel

APRIL 22, 2021

That is the action button you should be focusing some energy on for quality lead generation. Copywriters know that people buy products emotionally, then justify the purchase with logic. This copywriting technique has long been used by Dan Kennedy, Ted Nicholas and other renowned copywriters.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

Sprout Social

OCTOBER 31, 2023

AI tools enable you to offload time-consuming tasks, saving time and energy for strategy planning and development. Copywriting If you’re using AI prompts to fast-forward time-consuming parts of your writing project, the prompt will have a blend of the elements mentioned in the previous section.

User-Generated 127

User-Generated Copywriting Influencer Marketing Energy 127

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects?

Copywriting 79

Copywriting eCommerce Finance Email Marketing 79

Duct Tape Marketing

FEBRUARY 6, 2025

Her copywriting agency, she has crafted hundreds of high converting marketing funnels and campaigns. In the copywriting side of my business, we tend to have lifelong kind of clients. They tend to be coaches and consultants and solo peoniers where capturing the voice and the energy of that person is so important.

Copywriting 54

Copywriting Video Marketing Advertising Advertisers 54

Neil Patel

OCTOBER 26, 2020

Take the value proposition from electric car maker Tesla , which seeks “to accelerate the world’s transition to sustainable energy.” Tesla’s VP calls attention to the need for sustainable energy in a clear and concise manner. “We’ve been America’s #1 Truck for 40 years”). A value proposition should be: Clear.

Food 145

Food Energy Communications Manufacturing 145

Neil Patel

DECEMBER 21, 2020

The insurance, energy, and telecommunications industries : These sectors have successfully introduced natural language generation to optimize their customer service, send out bills and invoices, and for report creation. Logistics and travel: Keep passengers updated, write itineraries, and translate texts into various languages.

Digital Marketing 145

Digital Marketing Transform Customer loyalty User-Generated 145

Buffer Marketing

JANUARY 4, 2024

It brings clarity, energy, and directness to your message. Active voice ensures your message is immediately communicated and understood. Hone in on a singular, powerful message : The effectiveness of zero-click content often lies in its focus on key ideas. Go ahead and count ‘em.

Transform 139

Transform Copywriting Finance Shoppers 139

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. What used to take a full day now takes two hours, allowing our team to redirect energy into strategy. As youll see in this post, AI works best when used as a tool to foster and support human creativity.

User-Generated 100

User-Generated Logistics Whitepaper Social Media Marketing 100

Businesses Grow

DECEMBER 8, 2022

They are one of the leading organizations in the field of AI research, and its work has the potential to revolutionize many areas of society, from healthcare and education to transportation and energy. ChatGPT can do much more than just blogging and copywriting. In 2023, marketing and the marketing profession will be transformed.

Transform 145

Transform Marketers Marketing Copywriting 145

Hubspot Marketing

FEBRUARY 21, 2024

SEO fundamentals Image Source As I mentioned earlier, much of what I do as a copywriter focuses on optimizing my writing for SEO. While I’ve never called myself an SEO expert, I’m a copywriter who knows a lot about SEO. And although I write for humans first, optimizing for SEO is at the core of everything I do. Takeaway 2.

SEO 138

SEO Copywriting Thought Leadership Energy 138

Search Engine Land

APRIL 12, 2023

That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. ”) Crafting a compelling headline with conversion copywriting. And every great copywriter will tell you this page is about your audience , not you.

SEO 117

SEO Copywriting User-Generated Real Estate 117

Litmus

AUGUST 24, 2020

UX Designer with Duke Energy, is part of a two-person developer team that supports other internal departments. For instance, copywriters that know the limitations on character counts within modules can begin writing content that fits within those boundaries, even as other team members may still be finalizing imagery for the message.

Copywriting 90

Copywriting Energy eBook Retail 90

Hootsuite

OCTOBER 23, 2023

Long answer: Running a business takes a lot of time and energy. They’ll create the social strategy and work with the rest of the team to ensure it’s properly implemented. But you can always build a smaller team or even hire a freelance social media manager or agency for a lower cost depending on your budget and needs.

Copywriting 113

Copywriting CMO Influencer Marketing Analytics 113

Buffer Marketing

JUNE 29, 2023

AI tools can lower the 'activation energy' required to kick off the creative process. Understanding the basics of copywriting forms the second pillar. While not as structured, this approach allows him to harness his passion, resulting in more genuine and compelling content.

User-Generated 130

User-Generated Copywriting Energy Communications 130

AWeber

DECEMBER 13, 2023

It’s a one-page space to showcase your product in the best light, with copywriting and visuals designed to inform and sell. For example, if you’re a wellness coach, the benefits of your service may include enjoying more energy and freedom of movement. You don’t have to be a professional copywriter to write high-converting content.

Product 116

Product Price Copywriting Shipping 116