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How to use generative AI in copywriting for an A/B testing program

Martech

Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. Now Chad is in a good place to begin to help me. The post How to use generative AI in copywriting for an A/B testing program appeared first on MarTech. Prompt 3: I tell Chad what we want. Processing.

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What is Copywriting? The Science Behind Creating High-Converting Content

Jeff Bullas

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. But if you’ve never heard the term before, you might be wondering, what the heck is copywriting anyway? Ready to dive into the world of copywriting? What is copywriting? Let’s get to it.

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How to Generate High-Converting Copy With AI Copywriting Software

Jeff Bullas

Despite what many people tell you, copywriting is more of a science than it is an art. Expert copywriters use a formula to compile a set of words in the most compelling structure possible to persuade action. Yes, you can run split tests for your landing pages, ads, emails, and other marketing collateral.

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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

As a content marketer, I cant help it theres that perfect word hiding somewhere. And yet, even though testing can bring a bevy of benefits, only 17% of marketers currently use split testing to increase their landing pages conversion rates. Thats a ton of wasted marketing potential. Im a tinkerer at heart.

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The Art of SEO Copywriting: The No-Fail Secret to Creating Epic SEO-Friendly Content

Jeff Bullas

Online marketing experts and content creators alike have their own views on the matter. Others veer towards creative, meaningful SEO copywriting based on their past experiences. Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general.

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The Science Behind Copywriting Headline Formulas That Grab Attention

Jeff Bullas

If you’re in the world of copywriting , you know that headlines are a big deal. In this article I’ll introduce you to some copywriting headline formulas that you can use to make your headlines super compelling and get readers clicking. I’ll show you the most popular copywriting headline formulas and why they work so well.

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How to get your email marketing ready for iOS 18

Martech

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.