Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  Here are the top 12 courses to improve your social media marketing skills. Some of these courses are free.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketing 115

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Copywriting demands creativity, inspiration, and hard work — and it can be difficult to find all three, day-in and day-out. 10 Copywriting Templates to Use in Marketing.

Copywriting 145

Copywriting eBook Marketing Communications 145

Neil Patel

FEBRUARY 16, 2021

Great copywriting can move mountains. That’s the power of copywriting. What, Exactly, Is Copywriting? There’s a lot of confusion out there when it comes to copywriting. Copywriting is content writing with the direct goal of making a sale. Here’s a copywriting example from my website.

Copywriting 145

Copywriting Price Education Product 145

SocialPilot

FEBRUARY 12, 2025

Did you know that 73% of marketers believe social media marketing has become ‘somewhat effective’ or ‘very effective’ for their business growth? That’s where engaging and encouraging social media copywriting comes into play. Here’s how we will turn you into a social media copywriting pro.

Copywriting 51

Copywriting Transform User-Generated Gen Z 51

Hubspot Marketing

DECEMBER 2, 2024

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. So, where are the challenges?

Customer Journey 131

Customer Journey Copywriting Marketing Marketers 131

Neil Patel

MAY 14, 2021

Copywriting is hard. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your marketing strategy. How are companies using AI copywriting?

Copywriting 145

Copywriting Price Transform SEO 145

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. Why do content marketing on LinkedIn?

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Marketing Insider Group

AUGUST 9, 2021

A copywriting service can feel like a nice-to-have luxury. There are so many other important places to allocate your budget. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business. In today’s digital world, B2B copywriting isn’t a luxury, it’s an essential.

Copywriting 144

Copywriting Finance Law B2C 144

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. That said, Id argue that most content marketing is a long game, too. In fact, 46.6%

Gen Z 105

Gen Z Copywriting Real Estate Marketing 105

Hubspot Marketing

MARCH 14, 2025

If youre staring at a blank screen (weve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Writing a great marketing brief will give you a strong foundation for your campaign.

Marketing 107

Marketing Marketers Copywriting Communications 107

Sprout Social

MAY 22, 2025

In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups. In this article, well share Jorgensens top nonprofit social media marketing tips, along with campaign inspiration you can use to inspire your strategy. Dont give up. Keep experimenting!

Social Media Marketing 118

Social Media Marketing Transform Marketing Marketers 118

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 116

Thought Leadership Copywriting SEO Marketing 116

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. That said, Id argue that most content marketing is a long game, too. In fact, 46.6%

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hubspot Marketing

JUNE 10, 2025

The study results tell me that inclusive marketing resonates with consumers. It shows them that marketers understand their needs, how to meet them and care about their experiences. Despite this, inclusive marketing isn't a commonplace practice. It's also clearly good for business.

Fashion 103

Fashion Marketing Marketers Advertisers 103

Hubspot Marketing

JUNE 16, 2022

If you're reading this blog, you've likely decided to start or revamp your copywriting portfolio. Fortunately, I've put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. How to Create a Copywriting Portfolio. Copywriting Portfolio Examples.

Copywriting 116

Copywriting B2C Place Digital Marketing 116

Ann Handley

AUGUST 29, 2024

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. ” Her teeth are chaos—yellowed and all over the place. The same is true in marketing: Your newsletter. That single moment helps writers plant our feet in one place. Your blog post.

Transform 192

Transform Place Copywriting Marketing 192

Sprout Social

SEPTEMBER 12, 2024

AI social media content creation Artificial intelligence (AI) enables marketers to increase the speed of social media content creation. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics.

Management 137

Management User-Generated Key Performance Indicator Transform 137

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

Product Marketing 105

Product Marketing Product Management Marketing 105

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Lets talk about where AI agents fit into marketing today, the real benefits they can deliver to your marketing team, and what the future could hold. Why are AI agents useful in marketing?

Price 114

Price CMO Marketing Marketers 114

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? When you say it, its marketing. Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. Letting the visitor know how well you do it. The first part is easy. The second part is hard. Its very simple.

Copywriting 109

Copywriting Transform SEO Place 109

Jeff Bullas

FEBRUARY 23, 2023

The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start. A gig is purchased every 4 seconds on Fiverr, with freelancers and experts making anywhere from $5 to $15,000+ per project.

Copywriting 360

Copywriting Finance Health User-Generated 360

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated 108

User-Generated Price Marketing Marketers 108

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Scoop.it!

DECEMBER 26, 2023

Much of the returns that brands are able to drive through their email marketing campaigns ultimately boils down to the merit of their copy. Naturally, thus, businesses are continuously looking for ways to enhance their email copywriting heft in a bid to position themselves heads and shoulders above their competitors comfortably.

Copywriting 105

Copywriting User-Generated Communications Email Marketing 105

Hubspot Marketing

MAY 13, 2025

While the time lost to the scroll can feel like just another social platform, thinking of Reddit like LinkedIn or Facebook is a mistake, especially when you put on your marketing hat. The signs are clear if you have the time and budget, Reddit is worth a look, especially with people putting a growing emphasis on authentic marketing.

Copywriting 72

Copywriting Marketing Marketers User-Generated 72

Litmus

JULY 31, 2024

As personalization becomes the norm for all kinds of marketing channels, I think it’s time for us to get more specific about these tactics that involve vastly different levels of resource and data to pull off and also have vastly different levels of impact, depending on the scenario. We personalized where we could because it worked.

Logistics 110

Logistics Customer Journey Copywriting User-Generated 110

Martech

APRIL 14, 2025

At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how theyre adopting genAI in their daily work. Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Suggests more overlap with marketing than traditionally expected.

CRM 86

CRM Marketing Marketers Communications 86

Jeff Bullas

DECEMBER 27, 2022

Perhaps the most important step in generating SEO-optimized SaaS content is performing the right market and keyword research. To market anything to your audience, you have to know who they are and tailor your content to their problems and pain points. Also, think about where your market is at in the buyer journey. Image Source.

SEO 317

SEO Copywriting Law Communications 317

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Content Marketing Lead Generation 5. Social Media Lead Generation 1.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Hootsuite

OCTOBER 2, 2024

Many social marketers spend more than half of their social media campaign budget on content creation. Increased productivity is a great place to start. When building this role into your budget, consider that the average salary for an in-house social marketer is US$72,133. Content creation Content is and always will be king.

B2C 114

B2C CMO Copywriting Analytics 114

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? What makes a great B2B marketing email?

Email Marketing 64

Email Marketing Copywriting Marketing Marketers 64

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Updated on January 6, 2025.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Hubspot Marketing

NOVEMBER 5, 2024

You could easily learn business from a million different places and people, but you can only learn my methods from ME in ONE place: my digital courses. less ad spend in the wrong places, less external apps and tools needed to get the word out there). It’s processes that are learned, lived, and pieced together by me.

Branding 107

Branding Copywriting Energy Place 107

Hubspot Marketing

OCTOBER 21, 2024

Although Jade graduated a few years ago, much of Gen Z’s attitudes around jobs, post-grad life, and overcoming the competitive job market, has not changed. When I wanted to learn about early career and university recruiting, LinkedIn Learning was one of the first places I went. So, let’s say you want to work in marketing.

Gen Z 105

Gen Z Copywriting Influencer Marketing Education 105