Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 116

Thought Leadership Copywriting SEO Marketers 116

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter.

Copywriting 145

Copywriting SEO User-Generated Branding 145

Hubspot Marketing

DECEMBER 2, 2024

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. So, where are the challenges?

Customer Journey 131

Customer Journey Copywriting Marketers Marketing 131

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. In fact, 46.6%

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. In fact, 46.6%

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. Today, we’re sharing our top tips on ChatGPT copywriting prompts to get those precise, useful responses. Get ready to dive in.

Copywriting 121

Copywriting User-Generated SEO Market Trends 121

Hubspot Marketing

JUNE 16, 2022

If you're reading this blog, you've likely decided to start or revamp your copywriting portfolio. Fortunately, I've put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. How to Create a Copywriting Portfolio. Copywriting Portfolio Examples.

Copywriting 116

Copywriting B2C Place Digital Marketing 116

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Welcome emails are a crucial component of any email marketing strategy. Implementing best practices in crafting these emails can lead to long-term benefits for your marketing efforts.

Customer loyalty 110

Customer loyalty Copywriting Communications User-Generated 110

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. ChatGPT Prompts for Boosting Promotions and Sales 31.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

Product Marketing 105

Product Marketing Product Management Marketers 105

The Drum

JUNE 11, 2025

That notion lies at the heart of a striking new campaign created by FCB Chicago to promote The Drum Awards Festival 2025, a global celebration of marketing excellence across 11 major disciplines, including advertising, media, digital experience, social, PR and design.

Copywriting 80

Copywriting PR Advertisers Advertising 80

Hubspot Marketing

MAY 13, 2025

While the time lost to the scroll can feel like just another social platform, thinking of Reddit like LinkedIn or Facebook is a mistake, especially when you put on your marketing hat. The signs are clear if you have the time and budget, Reddit is worth a look, especially with people putting a growing emphasis on authentic marketing.

Copywriting 72

Copywriting Marketers Marketing User-Generated 72

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. But AI isn’t there to replace copywriters.

Copywriting 98

Copywriting User-Generated Price Promotion 98

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles.

Copywriting 360

Copywriting Finance Health User-Generated 360

Digital Marketer

OCTOBER 25, 2023

And here’s the secret behind them: Introducing Holy Grail Copywriting (HGC): HGC’s core principle is “Start at the Finish Line.” Copywriting Is Hard, We Made It Simple… Discover The Foolproof Copywriting Formulas For Crafting Winning Sales Messaging From Scratch Every Time…Even If You Suck At Writing!

Copywriting 95

Copywriting Marketers Marketing Product 95

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. In email copywriting , shorter sentences and bullet points help the brain grasp important points.

Transform 119

Transform Copywriting Email Marketing Shoppers 119

AWeber

APRIL 4, 2023

Anyone who’s ever written a marketing email has asked themselves these questions: How do I get my subscribers to open this? By following some basic rules of email marketing copywriting, you can dramatically increase your email engagement and get subscribers to take action. How do I get them to take action?

Copywriting 105

Copywriting Communications Email Marketing Education 105

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…. As a copywriter, what jobs should you actually be doing?

Copywriting 87

Copywriting SEO Promotion Education 87

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Creating engaging imagery.

Transform 129

Transform Analytics User-Generated Education 129

Martech

APRIL 14, 2025

At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how theyre adopting genAI in their daily work. Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Suggests more overlap with marketing than traditionally expected.

CRM 86

CRM Marketers Marketing Communications 86

Orbit Media Studios

JANUARY 8, 2025

When you say it, its marketing. Nancy Harhut, Author of Using Behavioral Science in Marketing “Choose a testimonial that expresses some doubt. ” Joel Klettke, Business Casual Copywriting “Try to choose testimonials that go beyond a platitude, like “They’re great! When they say it its social proof.

Copywriting 109

Copywriting Transform SEO Place 109

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting 131

Copywriting Energy Retail Analytics 131

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. It’s an arm of social media marketing where you spend money to reach the right audience. But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. Enter: Social media advertising.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Neil Patel

MARCH 9, 2023

Creating yo ur own group is an inexpensive and effective way to reach your target market. In this post, I’m going to cover everything you need to know to start and grow your own successful Facebook group and how to use it to market your business. It’s important to have a specific target market in mind for your Facebook group.

Promotion 119

Promotion User-Generated Advertisers Advertising 119

AWeber

MAY 11, 2025

Ever wondered why some small businesses seem to get amazing results with email marketing, while others struggle or give up because it "costs too much"? If youre here because youre asking, how much does it cost for email marketing? What Is the Average Cost of Email Marketing? great news. Youll find clear answers below.

Email Marketing 52

Email Marketing Copywriting Price Marketers 52

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? What makes a great B2B marketing email?

Email Marketing 64

Email Marketing Copywriting Marketers Marketing 64

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. The reality?

Customer 145

Customer Copywriting Marketers Marketing 145

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.

B2C 126

B2C Millennials Customer Journey User-Generated 126

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. In fact, it is astonishing, unique, surprising, and, well … amazing!

Copywriting 144

Copywriting Direct Mail Advertisers Advertising 144

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. Marketing and Content Creation.

Copywriting 145

Copywriting Key Performance Indicator Marketers Marketing 145

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Updated on January 6, 2025.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Copywriting 145

Copywriting User-Generated Marketers Marketing 145