Backlinko

MARCH 25, 2025

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. While Close uses its blog to generate leads for its CRM, its not the only way they monetize. Check out our methodology below, or skip right to the “top blog niches of 2025.

Real Estate 105

Real Estate Health Affiliate Marketing Non-Profit 105

Neil Patel

JULY 12, 2021

Amp up your engagement with CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. You also get ROI reporting, forms and landing pages, and standard CRM integration. Automate the Customer Journey With LeadSquared. Get CRM, Sales, and Marketing Tools Automated Together with Keap.

CRM 145

CRM Price Marketers Marketing 145

Sprout Social

JANUARY 30, 2023

According to Zendesk’s CX Trends 2023 Report , leaders are taking notice, with 81% seeing customer experience and support as a growing priority for 2023. Another 71% are looking to revamp their customer journey this year. As Sprout Social President, Ryan Barretto, has said, “ Customer success is the new sales.

Customer 144

Customer Branding Shoppers Customer loyalty 144

Martech

JUNE 12, 2023

Our WCM/CRM/social/ecommerce/etc. Architecturally, many enterprises have put energy into making engagement platforms “headless.” Headless architectures decouple engagement services from customer interaction environments. And yet… questions arise. Why is it so hard to integrate with all the other platforms at the same tier?

Transform 122

Transform eCommerce Energy CRM 122

Sprout Social

JANUARY 30, 2020

The SaaS customer journey is complex. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward. Heck, simply looking up “CRM” on the software review platform Capterra returns 770 results as of writing this. The SaaS space is crowded with competition.

Marketing Strategy 133

Marketing Strategy Price Marketers Marketing 133

Marketing Insider Group

NOVEMBER 18, 2020

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. Create Content that Addresses Your Customer Journey. Create Content that Addresses Your Customer Journey.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Hootsuite

DECEMBER 10, 2019

For now, adapt some of the fun and innovative energy of TikTok into your posts on established social platforms. The most confident marketers gather data at every stage of the social customer journey. Then, they analyze that information alongside web data, digital analytics, and CRM systems. Don’t get lost in attribution.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Litmus

JANUARY 19, 2021

To get the most out of your email marketing strategy, you need to identify which tactics have the most significant impact, and focus your energy there first. At its core, marketing aims to build a relationship between your business and your customers. Use the ActiveCampaign CRM. Prioritization. Segment your email list.

Email Marketing 139

Email Marketing eCommerce Price User-Generated 139

Lynton Web

MARCH 7, 2024

By integrating your CRM, marketing, sales, and service data, HubSpot eliminates the need to juggle multiple platforms, thereby reducing the risk of data inconsistencies. Attribution Reports Attribution reports take analytics to the next level by helping you understand the customer journey.

Customer Acquisition 105

Customer Acquisition User-Generated Analytics Customer Journey 105

Search Engine Land

JUNE 28, 2023

Have you spent a ton of time and energy making sure your attribution method is accurate? Secondary and tertiary touchpoints: The middle of the iceberg If you’re struggling to identify secondary and tertiary goals to include values for, imagine your customers’ journey from their perspective.

Retail 82

Retail Advertising Advertisers eCommerce 82

Martech

JUNE 1, 2022

CRM integration (postal address, email address, IP address). What is interesting is how the highest hit-type metrics focus on the next step in a customer journey compared to universal analytics: Engaged Sessions. Point-of-Interest targeting purchase. Purchase receipt. Mail domain. B2B offline data. Weather-triggered targeting.

Analytics 128

Analytics Marketers Marketing User-Generated 128

Search Engine Land

SEPTEMBER 12, 2023

Focus on making sure any first-party data is clean and accurate, that you're integrated with a CRM (for lead generation), and improving landing page content – things that impact profitability and efficiency. I've put a lot of time and energy into making PMax work. You set things up, step back and allow the campaign to run.

eCommerce 132

eCommerce Retail Pharmaceutical Advertising 132

Hootsuite

MARCH 15, 2023

LinkedIn analytics tools show you how the time and energy you put into LinkedIn are paying off. LeadsBridge Source: LeadsBridge LeadsBridge allows you to integrate LinkedIn Lead Gen Forms with LinkedIn Matched Audiences and your CRM. It provides a visualization of the customer journey, mapping all sessions and contacts.

User-Generated 107

User-Generated Analytics Advertising Advertisers 107

Duct Tape Marketing

OCTOBER 27, 2021

I talk a lot about tools and strategies to attract customer loyalty and satisfaction, whether it's predicting consumer behavior or diagnosing the many what's how's and why's of marketing, the HubSpot CRM platform has customizable solutions to help your business go from why not to what's next. Dan Gingiss (14:49): Absolutely.

Customer 101

Customer Millennials CRM Finance 101

Martech

MARCH 22, 2022

The benefit to marketers is clear – while automation does the heavy lifting of day-to-day marketing, the marketing team can direct its energy toward strategy and achieving goals. Develop complete message programs that align with key points on the customer journey, including onboarding, engagement, abandonment and retention.

Email Marketing 124

Email Marketing B2C Law Marketers 124

Duct Tape Marketing

NOVEMBER 29, 2023

Key Takeaways: Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. Phil (02:53): Yeah, so some of it comes down to looking at the customer journey.

Transform 77

Transform Social Media Marketing Energy Customer Journey 77

Digital Marketer

AUGUST 1, 2022

HubSpot is an all-in-one CRM platform for businesses that have growing teams with growing needs and can no longer manage multiple platforms. Their customers typically have marketing, sales, operations, and service departments that are rapidly growing and collaborating and need effective strategies and tools. Case Studies.

Content Marketing 80

Content Marketing Finance Marketers Marketing 80

Duct Tape Marketing

MARCH 30, 2023

So retention, engagement, energy, physical and mental health, a lack of connection and a lack of kind of innovation and creativity. It's why more than 150,000 companies already use HubSpot's CRM to run their businesses better. So you can spend less time managing software and more time on what matters your customers.

Health 90

Health CRM Energy Entertainment 90

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. Examples of these are tools for customer relationship management (CRM), content management systems (CMS), automation, and e-commerce tools.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. Examples of these are tools for customer relationship management (CRM), content management systems (CMS), automation, and e-commerce tools.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Sprout Social

DECEMBER 12, 2023

According to Aaron Rankin, CTO of Sprout Social, “AI will serve as an exoskeleton, a layer that enhances your existing strengths, or be a virtual assistant who shields you from tedious tasks—preserving your time and energy to focus on truly creative work. Two-thirds of social marketers use social media engagements (e.g.,

Influencer Marketing 145

Influencer Marketing Customer loyalty Transform Marketers 145

Sprout Social

SEPTEMBER 25, 2023

Kick things off by setting a series of meetings dedicated to align relevant stakeholders around an overarching, channel-agnostic vision for customer service. Pro tip : To ensure your vision is truly all-encompassing, have teams work together on a comprehensive customer journey map. After all, what gets measured, gets done.

Customer 142

Customer Transform CRM Shipping 142

Lusha

NOVEMBER 20, 2021

Here are 3 major ways in which your organization will look different: Leadership is not overwhelmed: Sales leaders usually invest the most training and energy into their top talent. Customer Service and Support: Customer service can provide data on common obstacles decision-makers face when using a product or service.

Transform 52

Transform Energy Management CRM 52

Martech

MARCH 15, 2022

That’s how you waste time, money, and energy. For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!) G2 Grid® for CRM. What do you do? Source: G2.

Branding 145

Branding Transform Customer Acquisition Customer 145

Duct Tape Marketing

MARCH 22, 2023

And then along the way that anxiety becomes our activating energy, it becomes our oxygen. Look with HubSpot crm, get realtime data at your fingertips so your teams stay in sync across the customer journey. It's why more than 150,000 companies already use HubSpot CRM to run their businesses better.

Health 87

Health Transform Gen Z Management 87

Hubspot Marketing

FEBRUARY 24, 2025

Scalability Demands on marketers time and energy are soaring I know I feel it, and Im sure you do too. Depending on your teams needs, investigate your current tools like: Customer relationship management (CRM) platforms (e.g., Best for : Companies using HubSpot to run and automate some or all of their customer journeys.

Transform 114

Transform Price User-Generated Management 114