Litmus

OCTOBER 17, 2024

Your new customers have entered your world, and it’s your job to be a gracious host. To keep them engaged and foster customer loyalty, they need to see immediate value in what you offer. Effective retention strategies not only encourage repeat business but also foster long-term customer loyalty.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Scoop.it!

JULY 18, 2024

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. Using this data, you can maximize ROI by channeling more resources into reliably high-performing content for your most engaged customer segments.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Lynton Web

MAY 25, 2024

One powerful strategy to achieve these goals is integrating a robust Customer Relationship Management (CRM) system with HubSpot. A HubSpot CRM integration allows businesses to streamline operations, unify their data, and optimize customer interactions. What is a HubSpot CRM Integration?

CRM 98

CRM Transform Communications Management 98

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Customers.ai

DECEMBER 20, 2024

How to Implement Reactive and Proactive Relationship Marketing Balancing reactive and proactive relationship marketing strategies isnt as complicated as it sounds. Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales.

eCommerce 87

eCommerce Shipping Customer loyalty Marketers 87

Power Digital Marketing

JUNE 3, 2025

Customers expect seamless, personalized experiences across multiple touchpoints. Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. Best Practices for a Successful Omnichannel Marketing Strategy 1.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketers 52

Digital Marketer

OCTOBER 25, 2022

Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty. Why Use a CRM?

CRM 77

CRM Digital Marketing Key Performance Indicator Customer loyalty 77

Marketing Insider Group

OCTOBER 1, 2024

Customer behavior data shows what motivates actions, while performance analytics reveal areas for improvement. Relying on these insights helps create more targeted, efficient marketing strategies. Once the sale was complete, the customer relationship often ended.

CMO 78

CMO B2C Marketers Marketing 78

Hootsuite

MAY 20, 2021

Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? Catching the attention of customers long enough to make an impression can be a challenge in itself. Live agents can step in when needed.

Key Performance Indicator 145

Key Performance Indicator Customer loyalty Transform CRM 145

Hubspot Marketing

APRIL 4, 2023

Behavioral segmentation helps businesses retain customers because marketers know how to personalize the experience to different users. Tailoring experiences so that users feel like their needs are being prioritized increases customer loyalty. For those customers, your Q4 messaging could amp up holiday deals and offers.

Customer loyalty 143

Customer loyalty Customer Journey CRM Product 143

Welcome Software

SEPTEMBER 17, 2024

The shift: from traditional to tech-savvy marketers The financial services industry, which has historically been viewed as antiquated, is witnessing an exciting revolution in marketing strategies. Traditionally, banking marketers relied heavily on broad-reach channels such as TV and radio to communicate their messages.

Transform 52

Transform Marketers Marketing Customer loyalty 52

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Regional teams executed localized strategies while global leaders rolled up unified insights.

Transform 119

Transform Customer loyalty CRM Analytics 119

SocialPilot

JUNE 18, 2025

Unrealistic Expectations of Fast ROI Many small businesses expect instant results from social media, hoping one viral post will bring hundreds of customers. However, social media thrives on long-term marketing strategy and relationship-building, not quick fixes. Track conversions in your CRM or Google Analytics.

Real Estate 59

Real Estate Transform User-Generated Education 59

Litmus

JANUARY 17, 2023

In this special collection , there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy. Personalization using CRM data and rules based on date/time of open. See how you can create memorable, personalized experiences that take your 2023 email program and strategy to the next level.

Customer loyalty 109

Customer loyalty CRM Email Marketing Place 109

Vertical Response

MARCH 1, 2025

They build customer loyalty by making recipients feel valued, leading to increased sales. Key Takeaways in Email Marketing Birthday and anniversary emails enhance customer engagement and loyalty, significantly increasing sales when personalized and well-timed. Want a simple hack for more sales?

Customer loyalty 52

Customer loyalty Email Marketing Promotion Transform 52

Marketing Insider Group

NOVEMBER 3, 2020

Customers who engage with your content on a regular basis start to build a connection with your brand. This builds customer loyalty. First of all, your customers will feel more loyal to you and are more likely to come back and consume more of your content if you’re actually helping them. Source: [link].

Non-Profit 145

Non-Profit CRM Marketers Marketing 145

Martech

MAY 20, 2024

Utilize data analytics to gain insights into customer behavior, preferences, and purchasing patterns. This information can help you tailor your marketing strategies and improve the overall customer experience. What marketing technologies do we need to support a best-in-class customer experience?

Customer loyalty 107

Customer loyalty Marketing Automation Platform User-Generated CRM 107

Litmus

SEPTEMBER 19, 2022

It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. Companies interested in supercharging subscriber experiences, increasing conversions, and driving revenue outcomes can benefit from incorporating dynamic content automation into their email marketing campaigns.

Customer 108

Customer Customer loyalty CRM Shoppers 108

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Omnichannel marketing Omnichannel marketing refers to an integrated approach across all channels. increased sales, customer loyalty or brand recognition). Multichannel.

Customer loyalty 126

Customer loyalty Customer Journey Marketers Marketing 126

Hubspot Marketing

AUGUST 7, 2018

But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion.

Marketers 145

Marketers Marketing SEO CRM 145

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Litmus

NOVEMBER 11, 2021

It’s no secret that personalization and automation are essential to a successful marketing strategy, but creating that dynamic email content is no easy task. Per our 2021 State of Email report , 9 in 10 marketers believe personalization is not just important, but imperative to their overall business strategy.

Customer loyalty 100

Customer loyalty CRM Email Marketing Product 100

Litmus

NOVEMBER 11, 2022

With the tools to leverage comprehensive data and dynamic content, marketers are better equipped to predict what their buyers want in specific scenarios. Without data integration like a CRM, it is hard to keep product, inventory, content feeds updated. . Content automation challenges. Create individualized email experiences at scale.

CRM 113

CRM Key Performance Indicator Customer loyalty Transform 113

Sprout Social

OCTOBER 30, 2023

Some common customer relationship marketing activations include loyalty programs, community events, omnichannel customer care , customer feedback surveys and social media audience engagement. Chewy’s efforts help them maintain lifelong customer loyalty and priceless brand advocacy.

Customer 143

Customer Customer Journey Marketers Marketing 143

Sprout Social

FEBRUARY 13, 2023

In this article, we’re giving you the tools to master customer data management on social media, so you can open up the door to gaining actionable business insights, improving cross-collaboration and delivering more effective sales and marketing strategies. What is customer data management?

Management 124

Management Customer Transform CRM 124

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Marketing analytics. Email and SMS marketing.

CRM 52

CRM Customer Journey eCommerce Price 52

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. Artificial intelligence is used throughout the Acoustic Marketing Cloud.

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120

Rock Content

JANUARY 20, 2021

We can calculate this metric by dividing all the costs spent on acquiring more customers by the number of gained customers. The result is one of the most important numbers to measure the health of a marketing strategy. In this article you will find out: What is Customer Acquisition Cost? Use a CRM system.

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Sprout Social

JUNE 21, 2022

It’s transforming the customer experience and pushing brands to broaden their direct marketing strategies. Taking a page from the conversational marketing playbook, direct messaging boosts a brand’s ability to connect with their audience one-on-one. Find your audience.

Direct Marketing 143

Direct Marketing Transform Direct Mail Telemarketing 143

Customers.ai

JANUARY 2, 2025

Bonus: It integrates seamlessly with your existing CRM and marketing tools. These messages keep loyal customers engaged and encourage them to continue interacting with your brand. Personalized triggers create a sense of exclusivity and appreciation, strengthening customer loyalty.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Vertical Response

MAY 29, 2023

The software can also integrate with your CRM and other marketing tools to enhance your email campaigns. Instead of manually sending out emails to each customer, the software can do it automatically, freeing up staff to focus on other tasks. This can lead to increased customer loyalty and retention.

Price 105

Price CRM Email Marketing Analytics 105

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Converting into leads.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Customers.ai

JANUARY 3, 2024

What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? Key Components of Contact-Based Marketing The Advantages of Contact-Based Marketing How to Implement a Contact-Based Marketing Strategy How Customers.ai What is Contact-Based Marketing? Let’s dive in.

CRM 100

CRM Direct Mail Customer Journey Marketers 100

OnPassive Marketing

APRIL 29, 2022

This can include activities such as email marketing, lead generation, and social media marketing. Automation allows marketers to focus on their core tasks while the software takes care of the marketing strategy. Marketing automation can be broadly classified into two types. Types of m arketing a utomation.

Customer 90

Customer Branding Social Media Marketing Marketers 90

Hubspot Marketing

APRIL 10, 2023

Whether you offer a discount code to your most frequent customers or send them a personalized card thanking them for their loyalty, little tokens of appreciation can go a long way. This could combine the benefits of cost-effectiveness and customer loyalty. Keep growing your audience.

Shoppers 124

Shoppers Marketers Marketing Customer loyalty 124

Lusha

NOVEMBER 18, 2024

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. For example: Instead of manually entering data into many systems, a RevOps team can use one main CRM that connects with other tools.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Acquisition 40

Martech

FEBRUARY 11, 2022

What are the challenges of personalized marketing? What marketing technology is needed for personalization? Personalization is a one-to-one marketing strategy that seeks to better understand and connect with customers. Improved customer experience. Increased customer loyalty.

Personalized Marketing 122

Personalized Marketing B2C Customer Journey Law 122