Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 110

Real Estate Health Affiliate Marketing Non-Profit 110

Duct Tape Marketing

FEBRUARY 26, 2025

Rand is a well-known expert in search engine optimization (SEO) and digital marketing, with deep insights into the evolving landscape of Google search and the rise of the zero-click internet. To the user. In 2019, Google answered just under half of all searches without a click. like 49 % or something.

Marketing Strategy 61

Marketing Strategy Food SEO Marketers 61

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. Event Marketing. Now imagine if you were given less than 24 hours to put on a user conference. Video Marketing.

PR 134

PR Transform Logistics User-Generated 134

Search Engine Land

JULY 18, 2023

Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. It’s typically assumed that the more time a user spends on the website, the better. Get the daily newsletter search marketers rely on.

Search Marketers 77

Search Marketers Key Performance Indicator User-Generated Marketers 77

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand. Inbound Marketing Summit (February 19 – November 5) - multiple cities.

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing Marketers 134

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Search Engine Land

JANUARY 10, 2024

Every new Google Ads account starts from a humble position, but there comes a time when it makes sense to tune up campaigns and generate even more leads. This article will focus on the first, particularly on Google Ads for lead generation. Get the daily newsletter search marketers rely on. Expanding to new platforms.

CRM 127

CRM User-Generated Place Digital Marketing 127

Search Engine Land

OCTOBER 25, 2023

From visibility to profit: 4 ways B2Bs can maximize organic search With the above differences in mind, below are four tips to help you drive success via B2B SEO. These tips have been informed by over a decade of experience in the B2B space with a focus on utilizing organic search marketing to capture revenue.

SEO 104

SEO Non-Profit B2C CRM 104

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Conversica was founded in 2007 under the name AutoFerret — as a CRM and lead validation tool for auto dealers. Marketing automation is powerful,” said Kaskade.

Customer Journey 117

Customer Journey Marketing Automation Platform User-Generated CRM 117

Search Engine Land

SEPTEMBER 11, 2023

Google uses its advanced predictive modeling to estimate the prospective conversion value of users and automatically adjusts your bids in line with your ROAS target. Suppose every sale in your business generates the same conversion value, irrespective of the financial measure you associate with it. SUBSCRIBE See terms.

eCommerce 134

eCommerce User-Generated B2C Logistics 134

Search Engine Land

SEPTEMBER 11, 2023

That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register. Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market. Get the daily newsletter search marketers rely on.

SEO 139

SEO User-Generated Energy Promotion 139

Search Engine Land

FEBRUARY 1, 2024

The language capabilities of generative AI , specifically GPT-4 , have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. To address these, PPC marketers working with GPT-4 can focus on four aspects: Prompt engineering. Custom GPTs. 22, and classify each.

User-Generated 115

User-Generated Price eCommerce Advertising 115

Search Engine Land

NOVEMBER 18, 2022

When setting it up for the first time, swapping out web-based campaign optimization goals for CRM-based goals can be tricky. If you can’t use actual and dynamic values from your CRM, Google has a calculator that can help with estimations. Get the daily newsletter search marketers rely on. Add values to your conversions.

CRM 97

CRM User-Generated Branding Customer 97

Search Engine Land

FEBRUARY 14, 2023

Few lead generation advertisers use Performance Max so there’s considerably less to say than there is for ecommerce. Performance Max for lead gen needs offline conversion data Getting Performance Max to work for lead generation programs without offline conversion data is very hard. SUBSCRIBE See terms.

eCommerce 85

eCommerce CRM User-Generated Shoppers 85

Search Engine Land

MAY 4, 2023

those who have purchased within the past 120 days), which can be done with a basic CRM upload to the Google/Bing UI (this works well for Meta, Trade Desk, and most any biddable media platform where the end experience is on your website). Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Shoppers 89

Shoppers CRM Price Promotion 89

Search Engine Land

SEPTEMBER 12, 2023

Audience signals Use these to tell Performance Max what kind of users you want to show your ads to – but remember, it won’t be those exact people. Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait. SUBSCRIBE See terms. You don’t have to use it.

eCommerce 132

eCommerce Retail Pharmaceutical User-Generated 132

Search Engine Land

DECEMBER 5, 2023

With that as the backdrop, I’ll review some of Google’s bigger releases in 2023 before adding a plea for a few updates I think could actually help B2B marketing performance going forward. I like the idea of asset generation, but it would be better if it came with visibility into how assets (headlines, videos, etc.)

eCommerce 101

eCommerce Advertisers Advertising B2C 101

Search Engine Land

JUNE 6, 2024

But I will dive into the less-discussed long-term vision for the future of search advertising. Generative AI is revolutionizing what’s possible with technology, greatly impacting how consumers behave. With the rise of generative AI, this incremental search behavior will become more typical.

Advertisers 96

Advertisers Advertising Transform User-Generated 96

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. Ani explained: “The last thing you want is to generate leads that you can’t sell to. The Meta algorithm is powerful but specific.

eCommerce 100

eCommerce User-Generated Advertising Advertisers 100

Digital Marketer

NOVEMBER 2, 2023

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging.

SEO 103

SEO User-Generated Video Marketing CRM 103

Search Engine Land

OCTOBER 8, 2024

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for home services, the landscape has become more expensive and complex. Get the newsletter search marketers rely on.

CRM 96

CRM Energy User-Generated Price 96

Search Engine Land

JUNE 21, 2023

This article tackles the difference between instant forms and website conversions, when to use each option, and how to set up Facebook lead generation ads. The user can edit that information before submitting it if needed. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

User-Generated 84

User-Generated CRM Advertisers Advertising 84

Search Engine Land

AUGUST 22, 2023

Customer lists that are filtered for your highest-quality customers while meeting the 1,000-user threshold. The algorithm can make increasingly precise bidding decisions as it refines its understanding of user behaviors and preferences. Integration with CRM or database Next, integrate your offline data with Google Ads.

User-Generated 84

User-Generated Price CRM Branding 84

Search Engine Land

MAY 30, 2024

With that imminent future in mind, it’s important to discuss how we use generative AI effectively. When leveraging AI, this persona information should be tied directly into your prompts to help ensure the output is less generic and more closely tied to your customer persona. Get the daily newsletter search marketers rely on.

Product 92

Product SEO Transform User-Generated 92

Search Engine Land

DECEMBER 7, 2022

Featured snippets directly answer a user’s query in the search results. The featured snippet is much more influenced by simple on-page adjustments that clearly define the topic to users. . Featured snippets and voice search. Also, remember that one of the goals of the featured snippet is to fuel voice search.

Health 98

Health Real Estate Food User-Generated 98

Search Engine Land

MARCH 29, 2023

Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences. Picture this.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials Marketers 87

Search Engine Land

APRIL 4, 2023

Yes, B2B marketers should nail the desktop experience first since it’s still where we see most quality conversions happen. But neglecting to optimize over half of their opportunities to engage users has ripple effects down the funnel. User flow and UX on mobile are different than it is on desktop. SUBSCRIBE See terms.

Advertisers 69

Advertisers Advertising CRM User-Generated 69

Search Engine Land

APRIL 24, 2024

Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. Professional environment LinkedIn users have a business mindset when they engage with the platform, which makes them more receptive to professional content and advertisements.

Advertisers 89

Advertisers Advertising Thought Leadership User-Generated 89

Search Engine Land

OCTOBER 10, 2022

LinkedIn can be a difficult platform to master, but with the right combinations of targeting and messaging brands can see success in generating results. If more than one email address matches with the same user, that person will only be included once. Finally, some CRMs and automation platforms allow you to sync lists directly.

User-Generated 88

User-Generated CRM Promotion Analytics 88

Search Engine Land

FEBRUARY 28, 2023

This cycle requires more touchpoints and relevant content for users. For example: Trusted by over 250 Fortune 500 Companies 99.99% SLA Uptime Named G2 Top 50 Enterprise Products Enterprise-Grade Data Protection Landing pages should be relevant to your search keywords and speak directly to your key persona. SUBSCRIBE See terms.

CRM 77

CRM Finance B2C Advertisers 77

Search Engine Land

NOVEMBER 28, 2023

In that case, marketing channels might support that by: Improving efficiency in cost per acquisition to stretch dollars further. Generating higher-ticket sales. For example, if your goal is to decrease sales cycle lengths, you will need to add touchpoints to your buyer journey to drive users to make quicker decisions.

Advertisers 89

Advertisers Advertising User-Generated CRM 89

Search Engine Land

OCTOBER 7, 2022

The integration and prioritization of tasks, reporting and user permissions can offer substantial benefits to enterprise-level SEO operations. Enterprise-level pricing models vary and are often customized based on the number of users, sites, keyword rankings, link volume, international coverage and other SEO activities.

SEO 89

SEO Whitepaper User-Generated Analytics 89

Search Engine Land

JULY 17, 2023

When your industry is over-saturated, chances for ranking higher on search engines become harder. But in order to attract new users, you need new keywords that people search while, at the same time, none of your competitors is targeting. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

SEO 91

SEO Real Estate User-Generated eBook 91

Neil Patel

MARCH 11, 2023

It’s mainly a collection of valuable tools for content marketing, lead generation, account-based marketing, and sales enablement. SEMRush: An All-In-One Marketing Toolkit SEMRush gives you a world of insight into all things search marketing. What do their search ads look like? Use SEMRush to find out.

Content Marketing 126

Content Marketing Marketers Marketing Energy 126

Search Engine Land

JUNE 7, 2023

Identifying link opportunities for SaaS brands Although using Google search operators will yield the largest list of opportunities, the following link building tools will reduce the time to organize and outreach to each prospect. BuzzStream : Low-cost list building and outreach CRM. This is a fast way to get started.

PR 84

PR SEO Thought Leadership User-Generated 84

Moz

FEBRUARY 3, 2021

Long story short: there are opportunities for B2B companies in search, and here’s how to capitalize on them in the year ahead. Every funnel begins at the top, but if you want to generate results as quickly as possible, you should kick off your B2B SEO strategy targeting customers at the bottom of the funnel. Allow me to explain.

B2C 66

B2C SEO CRM User-Generated 66

Duct Tape Marketing

MARCH 17, 2023

10:28): If they bought a new crm, you know, two years ago, you know, they'd have to be really upset to switch, you know, and that's true just of many things. All the search marketing in the world and email marketing in the world will not make you aware of that opportunity cuz they're just not gonna talk to anyone.

Marketing Strategy 94

Marketing Strategy B2C CMO Marketers 94