Hubspot Marketing

MARCH 3, 2025

I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. They struggled to get started, so we built educational content and onboarding flows designed to guide them. Your marketing tactics should reflect the customer journey.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketers 60

Sprout Social

FEBRUARY 11, 2025

The affirmation they need that their strategy actually succeeded at building loyalty and evangelizing their mission. Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health.

Branding 77

Branding Health Education User-Generated 77

Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback.

Branding 52

Branding Customer Customer loyalty Email Marketing 52

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Adobe Experience Cloud Blog

JUNE 21, 2019

For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. If done well, that can lead to winning—also known as accelerated buy cycles, reduced marketing costs, increased customer loyalty, and increased revenue. Where we are today . How do we get there?

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Neil Patel

AUGUST 6, 2021

Understand the Customer Journey and Optimize Your Customer Experience Accordingly. One of the first steps to designing a customer retention strategy that works is to understand the customer journey. The heart of customer retention lies in meeting or exceeding the expectations your customers have.

Customer 143

Customer eCommerce Customer loyalty Customer Journey 143

Marketing Insider Group

SEPTEMBER 2, 2020

With 43% of CEOs not understanding marketing’s strategic business goals and 3% of board members having a marketing background, CMOs have the unique challenge of presenting strategies that both educate and demonstrate real results. The first step is education. An understanding of customer habits and trends.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Marketing Insider Group

SEPTEMBER 18, 2023

Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. A: In a word, yes.

Content Marketing 135

Content Marketing Customer loyalty Education Marketers 135

Marketing Insider Group

JULY 15, 2015

44% of consumers consider customer loyalty to be a relic of the past (Source: Avaya and BT Research). Referred customers deliver 16% higher lifetime value (Source: Wharton School of Business). Connect The Dots In The Customer Journey Touch Points. The Customer’s Customer Requires 10 Key Experiences.

Customer 110

Customer Customer Journey Education Retail 110

Customers.ai

JANUARY 2, 2025

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Killer Example : Casper keeps it playful and informative, using its welcome series to educate subscribers about its products while staying true to its fun, conversational brand voice. Lets do it. The result?

Email Marketing 79

Email Marketing eCommerce Shoppers Marketers 79

Sprout Social

JUNE 1, 2022

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Very happy to be part of the @HubSpot community!

User-Generated 137

User-Generated Copywriting Marketers Marketing 137

Sprout Social

JUNE 12, 2023

Below are some customer experience metrics to keep an eye on: Net Promoter Score (NPS): This score measures customer loyalty and satisfaction by asking customers how likely they are to recommend your business, product or service to a friend or colleague on a scale of 0-10. Remember to go beyond customer-facing roles.

Customer 145

Customer Customer loyalty Customer Journey Transform 145

AWeber

MARCH 16, 2023

But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time. Your marketing funnel should include the following 5 stages: awareness, consideration, conversion, loyalty, and advocacy. However, forgetting about your customers is a bad idea.

Email Marketing 122

Email Marketing Customer eBook Education 122

Marketing Insider Group

APRIL 6, 2021

Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them.

Content Marketing 145

Content Marketing Customer Marketers Marketing 145

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. It is based on customer interaction, engagement and relationships and aims to measure and improve all these aspects.

Branding 140

Branding Health Customer loyalty User-Generated 140

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. It enables businesses to communicate products, sales, and updates to their customers. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. Customize your images for added relevance and branding. Experiment with short and highly educational videos. Marketing content should educate and create a dialogue about challenges and issues that are unique to the buyer. Develop Strategic Marketing Objectives.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform. Once a customer is fully adopted (and happy), this is when you can begin to think about selling additional products or services.

Customer Marketing 131

Customer Marketing Customer Thought Leadership Marketers 131

Marketing Insider Group

FEBRUARY 27, 2023

Not only does your marketing strategy need to demonstrate consistency in distribution, but also in its: Foundation Destination Team Editorial Customer Journey Measurement By keeping each element of your strategy consistent with a well-oiled content framework , you communicate authenticity to your audiences.

Thought Leadership 128

Thought Leadership Marketers Marketing Marketing Strategy 128

Martech

MAY 24, 2024

Focus B2C automation prioritizes the customer journey. Definitions and strategies B2C marketing automation examples Given the amount of data available to marketers in most B2C organizations, you’re able to create a number of programs to help drive purchases and delight customers — all powered by marketing automation.

B2C 120

B2C Automobile Marketing Automation Platform Retail 120

Martech

FEBRUARY 25, 2022

Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers.

Marketing Automation Platform 125

Marketing Automation Platform Manufacturing CRM B2C 125

Martech

OCTOBER 25, 2022

But while automation and reduced human involvement can lower operating costs and offer lower-effort experiences for customers, it also risks a less personal customer relationship, especially if automation is designed more for operational benefit than for better customer experience. Prepare for an influx of machine customers.

Customer 98

Customer Customer loyalty Entertainment Retail 98

Use Insider

JULY 12, 2023

Specifically, what small customer experience changes have had the biggest impact on Clarins’ most meaningful metrics? “We We completely revamped our customer loyalty management (CLM) platform to get a more granular view of customers and their lifecycle,” says Roisin. “We

eCommerce 96

eCommerce Management Customer Retail 96

Hootsuite

MAY 17, 2022

The funnel (or inverted triangle) visualization of the customer journey illustrates how fewer customers make it to each step of the process — for example, more people are aware of your product than will end up buying it. Provide value and education (not ask for a sale). Focus on education, without being pushy for sales.

User-Generated 135

User-Generated Social Media Marketing PR Shipping 135

Hubspot Marketing

APRIL 14, 2023

"List the benefits of using a customer journey mapping tool to improve the customer experience." List the different ways we can implement a customer loyalty program to increase sales and retain customers." "Check this blog post for spelling and grammar mistakes."

Marketers 145

Marketers Marketing Analytics Influencer Marketing 145

CXL

FEBRUARY 3, 2022

Dropping the price of your products or offering a lifetime plan may attract new customers and sales. Customer experience improvements. Tailoring your customer experience according to their wants and needs can increase customer loyalty and advocacy. What is the best customer experience? Market development.

Customer Journey 96

Customer Journey User-Generated Marketers Marketing 96

CXL

OCTOBER 11, 2022

Personalize the customer experience to stay front of mind 6. Incentivize shopping with a customer loyalty program 7. Build a community that unites customers Conclusion. What is ecommerce customer retention (and why does it matter)? How to measure customer retention.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Customers.ai

FEBRUARY 6, 2024

Top of funnel marketing often refers to the strategies, channels, and campaigns that target prospects who have just started their customer journey. Content that’s educational or entertaining without being overly detailed or salesy usually works best to increase awareness of brands, products, and services.

Marketers 100

Marketers Marketing Entertainment User-Generated 100

Customers.ai

JANUARY 3, 2024

Here are the key components that form the foundation of an effective CBM strategy: Personalization Data Analysis Customer Journey Mapping Segmentation and Targeting Multi-Channel Engagement Feedback and Continuous Improvement Let’s dig a bit further into each. How does contact-based marketing impact the customer journey?

CRM 99

CRM Direct Mail Customer Journey Marketers 99

CXL

JULY 21, 2022

This leads to greater brand awareness , revenues, and customer loyalty. The first step in an omnichannel marketing plan is to map out the customer journey. Which touchpoints are customers using to interact with you? To build your customer journey map, answer the five W’s. Demographic. Psychographic.

Customer 99

Customer Customer Journey Non-Profit Marketers 99

Customers.ai

FEBRUARY 23, 2022

1:1 relationships Simplicity of messaging (short and sweet) Best-in-class targeting (you’ll get their location/time zone from your sms platform) and you can actually ask people what they’re interested in and personalize their customer journey and the offers you send to them Opt-in channel allows for re-engagement Elite engagement rates.

CRM 82

CRM Communications Customer loyalty Promotion 82

Lusha

NOVEMBER 18, 2024

Processes: Improving the Customer’s Experience RevOps is about more than just merging departments; it’s about improving the entire customer journey. This involves analyzing and streamlining processes across sales, marketing, and customer success.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Duct Tape Marketing

OCTOBER 11, 2023

Are they entertainers or are they educators? And then there's people out there that are creating for education, and that's how we kind of look at the lens of the creator economy. But what the dilution, if you bring it down to it that even creator entertainers and educators have in common is it's this human element.

B2C 91

B2C Education Marketers Marketing 91

Customers.ai

DECEMBER 12, 2023

Justuno’s robust targeting capabilities, including audience segmentation and behavioral triggers, also help deliver timely and relevant messages, resulting in improved conversion rates and a more customized journey for their customers. Q: How do loyalty program tools contribute to customer retention in ecommerce?

eCommerce 106

eCommerce PR User-Generated Marketers 106

Duct Tape Marketing

AUGUST 30, 2024

But what I want to suggest is a marketing strategy actually runs through the entire customer journey. It’s a tool we use to reinforce this idea of the customer journey. Content and Advertising: Use these tools to educate and engage potential customers. Our past customers are often our best customers.

Marketing Strategy 63

Marketing Strategy Customer Journey Marketers Marketing 63

Digital Marketer

MAY 25, 2023

Let’s break them down further in a definitive list: Approach : Customer success proactively examines and strategizes, while customer support acquires and replies. Goal : Customer success operates to acquire preferred business results with the customer journey. And videos and infographics are apt for that.

Customer 74

Customer User-Generated eCommerce Education 74

Marketing Insider Group

FEBRUARY 5, 2024

BigMarker) Educational webinars are the most popular type. Hubspot) 10% of customer journeys are fully automated. Gartner) Reducing customer effort is the top driving principle behind customer journey design strategy. MarketingCharts) 70% of CX leaders struggle to increase customer loyalty.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120