Customer loyalty Finance Marketing Strategy 
Martech
JANUARY 22, 2025
For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. For example, their keynote speaker was Tennessee native and customer loyalty expert Brittany Hodak, who shared her “Superfan Formula.” Tip: Leverage locals.
Buffer Marketing
OCTOBER 17, 2024
While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors. Less connection: Rapid growth can erode the personalized service that small business customers expect.
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Marketing Insider Group
NOVEMBER 18, 2020
Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.
Martech
OCTOBER 11, 2024
By keeping sensitive customer data closer to home, there’s less risk of it being exposed as it travels. This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. This kind of predictive personalization drives customer loyalty and sets your brand apart.
Marketing Insider Group
SEPTEMBER 2, 2020
Just think about where marketing sat five years ago. Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. That was marketing’s main function. CMOs need buy-in from major players to push the marketing agenda and be effective.
Marketing Insider Group
FEBRUARY 13, 2023
Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.
Customers.ai
JANUARY 2, 2025
These messages keep loyal customers engaged and encourage them to continue interacting with your brand. Personalized triggers create a sense of exclusivity and appreciation, strengthening customer loyalty. How do you measure the success of trigger-based email marketing? Can trigger-based emails help reduce churn?
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