Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. By leveraging customer data, these advanced bots provide tailored solutions while offering a more human-like experience.

Market Trends 131

Market Trends Transform Customer loyalty Millennials 131

Martech

OCTOBER 24, 2024

How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Disruptors.

Copywriting 128

Copywriting Transform User-Generated PR 128

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience.

CRM 123

CRM Transform Marketing Marketers 123

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Improved customer loyalty. This is where predictive analytics comes into play.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Welcome Software

DECEMBER 4, 2024

That's where Customer Experience Management (CXM) comes in. According to research by Accenture, 64% of customers feel companies should respond faster to their changing needs. Further, PwC found that 86% of customers will pay more for a better experience. What is customer experience management?

Management 52

Management Customer Customer Journey Shipping 52

Martech

JULY 16, 2024

By understanding individual preferences and purchase histories, you can tailor promotions to loyal customers who are more likely to respond, reducing the need for broad, less effective marketing campaigns. Interested in exploring the profitability of loyalty programs further?

Transform 113

Transform Customer loyalty Fashion Promotion 113

Martech

JANUARY 14, 2025

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. These personalized experiences will be relevant throughout the customer journey and, specifically, for more personalized ads.

Advertisers 129

Advertisers Advertising Transform Shoppers 129

Neil Patel

JUNE 25, 2025

And 43% of customers will recommend brands that do personalization well via word-of-mouth marketing. Even a small boost in loyalty can make a big difference. Increasing customer loyalty by just 5% can improve lifetime profits per customer by up to 86%, according to BrandKeys research.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. Marketers in banks and fintech companies are shedding their old-school reputations and embracing cutting-edge technologies, turning their roles into powerful engines of personalization and customer engagement.

Transform 52

Transform Marketing Marketers Customer loyalty 52

SocialPilot

DECEMBER 20, 2024

You can not build your online reputation without managing your Google Business Profile. In an era where 87% of consumers rely on Google daily for local business searches, review management becomes absolutely critical. Google reviews are necessary for customer satisfaction for local businesses.

Customer loyalty 100

Customer loyalty Management Transform CRM 100

Martech

MAY 19, 2025

With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages. Object Edge, a leader in digital transformation for manufacturers, saw that many clients were anxious about tariff volatility affecting supply chains and costs.

Transform 115

Transform PR Law Manufacturing 115

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. Customers are increasingly interested in brands that share their values. Focusing on these key trends can lead to repeat purchases and stronger customer loyalty. Remember that trust and values drive marketing trends.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Marketing Insider Group

JULY 7, 2025

The Role of AI in ROI Measurement Artificial intelligence is transforming nearly every aspect of marketing, and ROI tracking is no exception. It’s about measuring real business impact: leads generated, deals closed, brand equity strengthened, and customer loyalty earned.

Whitepaper 79

Whitepaper Content Marketing Transform Thought Leadership 79

Martech

SEPTEMBER 18, 2024

Fortunately, brands have a huge advantage—their existing relationship with customers. In 2024, a real differentiator for brands to connect with their consumers is the advancement of AI-orchestrated marketing to manage, optimize and personalize the entire customer journey across multiple channels and touchpoints.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Signal Privy Yotpo Smile.io ReferralCandy Justuno PushOwl Recart Stamped.io Gorgias Tidio Seguno Loox ReConvert PageFly SEO Manager Plug in SEO Customers.ai The result?

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Search Engine Land

JULY 16, 2024

By understanding individual preferences and purchase histories, you can tailor promotions to loyal customers who are more likely to respond, reducing the need for broad, less effective marketing campaigns. Interested in exploring the profitability of loyalty programs further?

Transform 72

Transform Customer loyalty Fashion Promotion 72

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. This collaboration transformed our strategy. Building a community helps create these relationships, leading to increased word-of-mouth referrals and long-term customer loyalty. Keeping CAC manageable is essential for long-term profitability.

Customer Acquisition 68

Customer Acquisition User-Generated Customer loyalty Marketing 68

Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty.

Social Media Marketing 71

Social Media Marketing Transform User-Generated Marketing 71

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. They validate the authenticity of your offerings, helping new customers feel secure.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Vertical Response

OCTOBER 13, 2024

Ethical considerations in AI application, such as data privacy, transparency, and bias mitigation, will be crucial for building trust and maintaining customer loyalty in AI-driven email marketing. This transformation is not just about automating processes but also about making them more creative and effective.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

SocialPilot

JUNE 18, 2025

I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. Customers expect fast responses.

Real Estate 59

Real Estate Transform User-Generated Education 59

Lynton Web

MARCH 26, 2025

The automation of email workflows can transform partner communications into a more efficient, scalable system, enhancing engagement and performance across the board. In such cases, you could set up a follow-up workflow that escalates the issue, such as sending an email from an account manager or offering an incentive to encourage engagement.

Transform 52

Transform Key Performance Indicator CRM Communications 52

SocialPilot

JULY 21, 2025

Over time, this can help you build relationships that help you drive loyalty. When customers feel connected, they’re far more likely to return and bring more potential customers. Problem 6: “Our digital transformation is dragging — we can’t keep up.” It’s an arena for proactive customer delight.

Transform 58

Transform Retail Fashion Traditional Marketing 58

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 95

CRM Customer Transform Customer loyalty 95

Vertical Response

JULY 7, 2024

For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Customer service is another area where Facebook excels.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Set Up

NOVEMBER 26, 2024

Black Friday has undergone a dramatic transformation since its chaotic in-store origins in the 1960s. What we know as Black Friday is a Fading Fad Black Friday is transforming into a multi-week affair, diluting the exclusivity of deals and the urgency to shop on a single day. Consumer Behavior: What’s Changing?

Transform 59

Transform Retail Shoppers Price 59

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Welcome Software

SEPTEMBER 17, 2024

Imagine a world where your bank's website and mobile app are not just tools for managing accounts, but vibrant educational platforms that empower customers with the financial knowledge they need to thrive. By leveraging financial literacy programs, banks can transform their role from passive service providers to trusted advisors.

Transform 52

Transform Customer Education Finance 52

Hootsuite

APRIL 2, 2025

Hiltons storytelling increases brand awareness, fosters customer loyalty, and even helps engage audiences who arent planning to travel. As a result, a portion of social content is devoted to the Hilton for Business travel management and loyalty program. Save time managing your social media presence with Hootsuite.

Branding 68

Branding User-Generated Food Transform 68

Customers.ai

JANUARY 3, 2025

Book a Demo Turning Path to Purchase Research into Action Understanding your customers path to purchase is one thing. Heres how to take those insights and transform them into strategies that actually actually drive sales. Ask yourself: Whats driving customers to your site? Acting on it is another.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Brian Solis

JANUARY 30, 2025

” Summary: AI isn’t just transforming business, it’s redefining what’s possible (if you lead it!) Netflix’s recommendation engine, for instance, doesn’t just keep us binge-watching; it’s the cornerstone of content production and fostering customer loyalty. At the same time, AI can free us from routine tasks.

Transform 52

Transform Logistics Customer loyalty Retail 52

Vertical Response

OCTOBER 27, 2024

Choosing the right email marketing software and adhering to legal compliance are critical for successful email newsletter management and maintaining a positive brand reputation. Small businesses can manage their email campaigns cost-effectively by using low-cost email marketing software options like Mailchimp.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Welcome Software

FEBRUARY 27, 2025

This stark disconnect between investment and execution reveals a troubling reality: many retailers are falling into common personalization traps that diminish their return on investment and potentially harm customer relationships. This fragmentation leads to incomplete customer views and inconsistent personalization.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

verse.ai

OCTOBER 30, 2024

Ultimately, focusing on helping prospects early on lays the groundwork for deeper connections, fostering loyalty that can turn customers into advocates for your brand. Building the Relationship with Sales In the sales phase, adopting a “helping, not selling” mindset can be transformative in building trust with prospects.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Duct Tape Marketing

AUGUST 15, 2024

He discusses leveraging psychological triggers like scarcity and social proof (here’s to you Apple, even with the planned obsolesce of their products they still manage record-breaking lines with every NPL) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty.

Product 92

Product Transform Copywriting Customer loyalty 92

Vertical Response

MARCH 15, 2025

Another key benefit is enhanced customer loyalty at all stages of the buyer journey. An ESP facilitates the management of email lists and the execution of automated campaigns. Email service providers (ESPs) are software that send and manage email marketing campaigns, streamlining the overall process.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52