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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

Youre missing the chance to surprise and delight your customers before they even realize they need something. Example 1 : A customer emails your support team to ask why their order hasnt shipped after five days. Example: Hey [Name], you left something in your cartcomplete your order today and enjoy free shipping!

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

Example : An online furniture store used heatmaps to discover that customers were struggling to find their shipping policy. Retargeting Strategies Not every customer will convert on their first visit and thats okay. After testing a free shipping banner above the checkout button, their conversion rate jumped by 12%.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

a special welcome offer—like a discount on the first purchase or free shipping). Consider incorporating these tactics and strategies into your emails during the awareness phase: Share your “why.” Your new customers have entered your world, and it’s your job to be a gracious host.

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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Customers are actively searching for them. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. You name it.