Path to Purchase Research: Decoding Your Customers’ Buying Journey
Customers.ai
JANUARY 3, 2025
Customers.ai : Track visitor behavior in real time, even identifying previously anonymous users for follow-up targeting. Why It Matters : Heatmaps and session replays reveal friction points in your customer journey. Tactics to Use : Dynamic Product Ads : Showcase the exact items customers viewed, complete with pricing and discounts.
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