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The Marketo Approach: 3 Ways to Invest in Your Customers Through Education

Adobe Experience Cloud Blog

But it’s one thing to want customer success and another to invest in it. What does an investment in customer success look like? It starts with education. This blog covers three ways to ensure your education program empowers your customers: 1. Education Is a Continuous Process. Education Drives Adoption.

Education 129
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform. Interested in learning more about the Engagement Economy and how it will affect you and how you market?

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The 8 Core Reports of the Growth Marketing Leader

The Marketing Operations Leader

This event is your chance to connect with industry peers, gain fresh insights, and elevate your career in Marketing Operations. . 🔺 Roles Poised to Thrive: AI Implementation Experts : Professionals who can integrate AI tools into marketing strategies.

Transform 130
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Why Smart Technology Use is the Key to Better Customer Marketing Data

Duct Tape Marketing

Why Smart Technology Use is the Key to Better Customer Marketing Data written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Whether used for operational efficiencies or customer information, the benefits of big data are limitless. Reduce the Burden on the Customer.

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7 value-added assets to engage and upsell customers

Martech

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

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The complete guide to create your employee advocacy content strategy

Sprout Social

To fuel your employee advocacy program and build your content repository, make sure your content checks all the essential boxes: Educational resources. Share educational resources that will inform, engage and spark conversation. Share-worthy educational resources include in-house and third-party: Blog posts.