Marketing Insider Group

NOVEMBER 5, 2018

Stories are all about the emotional connection they build. From an infancy spent toddling about, until the day we die, our hearts rise and fall with the heroes in our favorite stories. That’s why stories are such power-packed marketing tools when properly deployed.

Branding 88

Branding Customer Marketing Marketers 88

Slick Text

NOVEMBER 2, 2022

The post Why You Should Be Using Website Popups: 5 Customer Success Stories appeared first on SlickText.

Customer 52

Customer Place Marketing Marketers 52

David Meerman Scott

JANUARY 4, 2022

Stories are universal. Stories are widely recognized as an essential part of human cognitive development. No culture has survived without them.

Customer 67

Customer Marketing Marketers 67

Rock Content

AUGUST 21, 2017

Here is the first in our new Customer Success Story series, where we’ll be featuring rock star content marketers who will be sharing how they achieved their content goals, and providing tips on how to create your own award-winning content. 1) Tell a simple yet compelling story. The customer-first approach is key.

Customer 72

Customer Transform Communications Content Marketing 72

Adobe Experience Cloud Blog

MARCH 21, 2016

But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. What goes into this “secret sauce” of customer retention ? Is there a recipe for taking a business model and product from good, to one that customers can’t live without?

Customer 91

Customer Thought Leadership Millennials Shoppers 91

Duct Tape Marketing

MARCH 19, 2015

” Integrating Brand Story and Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Rachael has made her brand story part of her viewer’s life story and parlayed that relationship into a small empire to the benefit of both her and her viewer.

Customer Journey 61

Customer Journey Branding Customer Non-Profit 61

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Tell a story. Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran. To captivate and engage the audience, focus on storytelling.

Thought Leadership 297

Thought Leadership Communications Product Branding 297

Duct Tape Marketing

MARCH 29, 2012

How to Make Your Customers the Hero of Your Story This content from: Duct Tape Marketing. While I think it’s important that you and your business strive to be the hero in somebody’s story, I think it’s equally important that you understand how to position your customer or community as the hero of your story.

Customer 71

Customer Market Research Management Marketing 71

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Mission accomplished.

Customer 120

Customer Food Place Marketing Strategy 120

SocialPilot

APRIL 15, 2024

There are obviously some shortcomings in your social media strategy that prevent you from getting customers. If your aim is to convert followers into customers, focus on increasing your productivity. Analyze your content You think you are posting great content, inspite of which you fail to attract customers. But don’t worry.

Customer 96

Customer Social Media Marketing Analytics User-Generated 96

Martech

DECEMBER 18, 2023

If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. This can begin with stories of studies that showcase successful implementations — small or large — of data integration. Having success stories is also essential.

Management 142

Management Customer Communications Product 142

Buffer Marketing

APRIL 18, 2024

This graphic design trend is best for Instagram stories and X covers. This graphic design trend is best for Instagram stories and carousels. Select trends that align with your target audience's preferences and your brand's unique story to maintain consistency and maximize engagement.

Gen Z 95

Gen Z Branding Transform Food 95

Martech

APRIL 10, 2024

This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. We reconnect with that initial yearning, translating it into a message that resonates with customers. Unwavering customer focus? Helping customers succeed?

Product 105

Product Transform User-Generated Management 105

Search Engine Land

APRIL 2, 2024

Instagram released a series of tips and tricks to help creators enhance engagement for their Stories. The latest guidance from Instagram doesn’t introduce any new features but does offer presentation tips, along with a couple of sharing notes to create more impactful Stories. Why we care. Tap “Draw”. Select a color.

Transform 68

Transform Search Marketers Customer Marketing 68

Buffer Marketing

FEBRUARY 15, 2024

Instagram Stories have completely changed how creators and brands use Instagram. From offering your followers a sneak peek behind the scenes to using the huge variety of fun stickers available in this part of the app to generate engagement, Stories are super fun and versatile.   The best part about Stories?

Social Media Marketing 112

Social Media Marketing Analytics Place Price 112

Hubspot Marketing

NOVEMBER 6, 2023

In addition to text threads and groups that users can interact with, Sephora’s Community Gallery features UGC from real customers in an aesthetically-pleasing, interactive design. The gallery automatically updates as new UGC is approved, demonstrating Sephora’s dedication to its customers while driving conversion and product discovery.

User-Generated 117

User-Generated Shoppers Manufacturing Promotion 117

Search Engine Land

NOVEMBER 1, 2023

The primary goal is to create a compelling story around the asset that encourages sharing and linking. Linkable assets have a story to tell, which can take the form of helpful infographics, interactive tools, blog articles, interviews, or just case studies. Anderson is a master of this.

PR 121

PR Digital Marketing SEO User-Generated 121

Martech

MARCH 29, 2024

There is another side to the agile story. By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. Design and deliver remarkable customer experiences.

Transform 110

Transform Manufacturing Fashion Promotion 110

Hubspot Marketing

SEPTEMBER 8, 2023

It all comes down to knowing the target customer and finding ways to learn more about them and how best to interact with them. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Next, you create a story for your product.

Product Marketing 111

Product Marketing Product Inbound Marketing Marketing 111

Hubspot Marketing

JUNE 23, 2023

And if you don't do it well, you're missing out on potential subscribers, leads, and customers. Here are some great options: Personal stories Questions Data Scene setting, e.g. “Imagine…” Think about it – your reader has already clicked on the headline. Be careful telling stories. That still applies when you're telling a story.

Communications 145

Communications Customer Marketing Marketers 145

Buffer Marketing

MARCH 29, 2024

Books have a way of changing our perspective and bringing new lenses to life and different mindsets to mind — which is why we recently kicked off a quarterly book club within our Customer Advocacy Team at Buffer. We go above and beyond for our customers. Our vision is to: Transcend the typical and deliver the exceptional.

Customer 86

Customer Real Estate Communications Product 86

Businesses Grow

APRIL 8, 2024

The AI will likely be able to test the creative in real or synthetic customer focus groups for predicting results and optimizing. The company partnered with trusted outdoor guides to tell the story of Yeti and drive sales of its premium ice cooler. How many of these success stories could have been eliminated by AI?

Non-Profit 82

Non-Profit Law Transform Marketing 82

Buffer Marketing

JANUARY 3, 2024

View this post on Instagram A post shared by Brand Marketing // Kirstie (@learnwithpickles) I started posting consistently on Instagram Stories (and building the rest of my marketing around it) I think Instagram Stories is one of the most underutilized business tools on social media, and that is a hill I will die on. 

Manufacturing 99

Manufacturing Key Performance Indicator Retail Shipping 99

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

Branding 127

Branding Gen Z User-Generated Promotion 127

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Customer Marketing 124

Customer Marketing Branding Customer User-Generated 124

Marketing Insider Group

OCTOBER 3, 2023

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? In this article, we’ll tell you everything you need to know to make your about us page one of the most compelling pages on your website—and one that converts new customers, too. What target customers do you currently serve?

User-Generated 107

User-Generated Place Branding Customer 107

Hubspot Marketing

FEBRUARY 27, 2024

Customers can get almost anything they want in one place. Always thinking about the customer Amazon wants you to have a great shopping experience. They make returns easy, have customer service available 24/7, and regularly suggest other products you might like. Today, the offer is way bigger and better. New jacket? Bath tissue?

Branding 96

Branding Price Customer loyalty Marketing 96

Digital Marketer

FEBRUARY 14, 2024

On your journey of brand building, the foundation is your brand story. It’s more than a narrative; it’s the soul of your brand, echoing through every product, service, campaign, and every customer interaction. Who Your Audience Is: Begin by painting a detailed picture of your ideal customer.

Branding 85

Branding Transform Non-Profit Communications 85

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. If we’re successful, we cross the finish line with a stable base of happy customers who stay longer and buy more. Your company must add customer marketing to its palette.

Customer Acquisition 106

Customer Acquisition Customer Customer Marketing Marketing 106

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Mentioning your brand, research, products, customer stories, etc.

PR 111

PR SEO Customer Journey Thought Leadership 111

Buffer Marketing

MARCH 18, 2024

At that time, no one could have predicted the importance of Instagram customer care. Within 3 weeks of using Instagram, we lost over 20 inquiries from potential customers who contacted the company to calculate the car insurance cost. What is Instagram customer care? As a junior SMM specialist, I was to blame for that failure. 

Customer 102

Customer Communications Transform Social Media Marketing 102

Rock Content

MARCH 18, 2024

You need a digital marketing strategy as strong as your products to help customers find you. Embrace emerging trends Great content creators stay ahead by following and embracing marketing trends, covering industry news, and chiming in on topics that matter to their customers. How can you address your customers’ pain points?

Entertainment 76

Entertainment Fashion Digital Marketing Marketing Strategy 76

Neil Patel

MAY 3, 2021

More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.

Branding 144

Branding Transform Communications Product 144

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 113

Customer Journey SEO Logistics Customer 113

Martech

DECEMBER 19, 2023

That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. The combination of strong visuals and a powerful story burned that in my mind. Do you craft a story that starts with your features? What about differentiation?

Transform 115

Transform B2C Whitepaper Marketing 115

Hootsuite

FEBRUARY 20, 2024

Why this works: The images have similar colour stories and use identical fonts and layout styles, so clearly look like part of a set. In the above post, words from happy customers appear like text messages (meaning, yeah, the social media manager was probably texting themselves for content… you gotta do what you gotta do).

Transform 106

Transform User-Generated Copywriting Fashion 106

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketing 128