Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty.

Customer 106

Customer Price Customer Acquisition Customer loyalty 106

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Understand why customers choose your brand over competitors. Net Promoter Score (NPS) is a key indicator of customer loyalty and brand satisfaction — but it’s often expensive and time-consuming to measure.

Branding 129

Branding Customer loyalty CMO Market Segmentation 129

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 97

Customer User-Generated Management Product 97

Martech

JANUARY 13, 2025

They serve as the first point of contact with new subscribers or customers, setting the tone for future interactions. Building loyalty: By expressing appreciation and offering value (such as discounts or exclusive content), welcome emails can help build customer loyalty from the outset.

Customer loyalty 112

Customer loyalty Copywriting Communications User-Generated 112

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. By truly understanding customer needs and market dynamics, marketing develops compelling value propositions and generates qualified leads. Ignite Innovation.

Finance 124

Finance Customer loyalty Entertainment Price 124

Vertical Response

AUGUST 25, 2024

Key Takeaways Early planning for holiday marketing is essential to capture customer attention and refine strategies based on past campaigns. Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

SmartBrief - Marketing

AUGUST 23, 2024

The bottom line: there’s a significant gap in holistic wellness offerings tailored explicitly to menopausal women, and brands that are poised to address this gap with consumer-centric strategies stand to not only capture market share but also foster enduring customer loyalty.

Health 115

Health Millennials Transform Retail 115

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. What is brand loyalty? Satisfaction.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Martech

MAY 5, 2025

Highlight stories of how your brand supports customers or contributes positively to the community. Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products. This approach can help maintain customer loyalty and encourage repeat purchases.

Customer loyalty 116

Customer loyalty Marketers Marketing Price 116

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. The audience often has common traits that make them ideal customers. Dove, for example, is a brand that promotes real beauty standards. Take Spotify, for example. The result?

Gen Z 71

Gen Z Customer Whitepaper Analytics 71

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Artificial intelligence tools tailor content and offers to individual customer preferences, boosting engagement and loyalty.

CRM 123

CRM Transform Marketers Marketing 123

Martech

DECEMBER 16, 2024

Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3. Instead, focus on what drives long-term loyalty, brand preference, and sustainable growth. Redefine KPIs and success metrics Prioritize measures like engagement, customer loyalty, time spent and actions that lead to meaningful outcomes.

Transform 124

Transform Customer loyalty Marketers Marketing 124

verse.ai

OCTOBER 30, 2024

Imagine this: you’ve done everything to attract a customer, but they walk away because of preventable mistakes in their journey with you. From unrealistic expectations to lackluster handoffs, even the smallest missteps can lead to dissatisfaction and lost loyalty.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Marketing Insider Group

AUGUST 13, 2024

Quick Takeaways Content marketing helps travel companies sell the dream of perfect vacations by allowing customers to visualize themselves in their ideal destinations, ultimately driving bookings and customer loyalty. Potential customers are more likely to be influenced by genuine feedback from fellow travelers.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 131

Transform Whitepaper Thought Leadership Customer Journey 131

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Loyalty/advocacy. Engagement.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Aspiration Marketing

APRIL 11, 2023

Email marketing is an effective and cost-efficient way for businesses to reach and engage customers. A well-built email campaign can help businesses promote products and services, keep customers informed, and boost customer loyalty. Email marketing is a great way to nurture leads and drive sales.

Email Marketing 246

Email Marketing Customer loyalty Marketers Marketing 246

Martech

JANUARY 22, 2025

But SoLoMo has become the backbone of modern event promotion. For example, their keynote speaker was Tennessee native and customer loyalty expert Brittany Hodak, who shared her “Superfan Formula.” Design promotions that build on the event experience. Successful SoLoMo: 3 quick case studies “Really?

Event Marketing 115

Event Marketing Finance Customer loyalty Marketers 115

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

Martech

MAY 12, 2025

While effective, traditional advertising tactics dont address every stage of the customer journey and dont meet customers where theyre exploring products today. How can I incentivize customer reviews? How can I drive greater customer loyalty and keep them coming back? Up to 36.8% Processing. Online media outlets.

Retail 102

Retail Affiliate Marketing Customer loyalty Advertising 102

Martech

JULY 16, 2024

Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. So, how do these programs actually generate income?

Transform 112

Transform Customer loyalty Fashion Promotion 112

SMEI

JANUARY 24, 2023

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. Is it really worth it? Let’s Talk.”

Customer loyalty 231

Customer loyalty Marketers Marketing Food 231

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Hootsuite

SEPTEMBER 21, 2021

Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. Keeping your finger on the pulse of how your customers are feeling and how loyal they are to your brand is key to keeping the lights on for your business.

Promotion 134

Promotion Customer loyalty Gen Z Customer Journey 134

SocialPilot

JULY 24, 2024

From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Let’s dive in and discover the metrics that truly matter. Don’t get it?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertising Advertisers Retail 131

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

Key Performance Indicator 120

Key Performance Indicator Marketers Marketing CRM 120

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper 115

Whitepaper Thought Leadership Finance Marketers 115

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 84

Customer User-Generated Management Product 84

Litmus

AUGUST 1, 2024

Personalized email helps captivate audiences with true 1:1 experiences, leads to more engaged subscribers throughout the customer journey, and increases conversions, conversion rates, and, ultimately, revenue growth. You may already be splitting customers vs. prospects, for example. There’s good reason for both of these facts.

Email Marketing 103

Email Marketing Customer Journey Marketers Marketing 103

Neil Patel

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Why is customer retention so important?

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Sprout Social

FEBRUARY 21, 2024

The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric.

Promotion 128

Promotion Transform Customer Journey Customer loyalty 128

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. But what’s behind this trend, and how can businesses harness the power of text messaging to connect with customers in meaningful ways?

Promotion 89

Promotion Customer Customer loyalty Law 89

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. So instead of pushing out promotional content, focus on encouraging real customers to share their experiences. Reddit is… interesting.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Welcome Software

DECEMBER 4, 2024

Yet this is exactly how many businesses handle customer interactions and customer engagement in real-time. While companies spend millions on bloated marketing campaigns, they often lose sight of making it easy and enjoyable for customers to interact with their brand. That's where Customer Experience Management (CXM) comes in.

Management 52

Management Customer Customer Journey Shipping 52

Welcome Software

SEPTEMBER 17, 2024

Imagine a world where your bank's website and mobile app are not just tools for managing accounts, but vibrant educational platforms that empower customers with the financial knowledge they need to thrive. This shift isn't merely aspirational; it represents a strategic opportunity.

Transform 52

Transform Customer Education Finance 52