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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

growth rate is pretty consistent with other social media platforms like Instagram (3.7%). Source: Hootsuite 2022 Digital Trend Report. Still, it ranks below popular social networks like Facebook, Instagram , TikTok, and Snapchat. Source: Hootsuite 2022 Digital Trend Report. The platform’s 3.1%

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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power.

Gen Z 105
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How to Use Social Media for Market Research

Hootsuite

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

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24 Instagram Reels Stats That Might Surprise You

Hootsuite

Considering that Reels has a maximum running length of 60 seconds, 4GB is more than enough capacity to upload your video in the highest possible definition and dazzle your potential customers. Source: Hootsuite Digital Trends Report. Source: Hootsuite Digital Trends Report. Source: Hoosuite’s Instagram Insights.

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22 Facebook Messenger Stats Marketers Must Know in 2022

Hootsuite

Looking for a direct communication channel to potential and current customers? A marketing solution that drives community and commerce? If you’re not using instant messaging in your business, perhaps these Facebook Messenger stats will propel you into onboarding the platform to drive clicks, commerce, and happy customers.

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25 WhatsApp Stats Marketers Need to Know in 2022

Hootsuite

The platform also boasts WhatsApp Business , an app that makes it quick and easy for small businesses to communicate and connect with customers to sell products and services. Whether you’re using WhatsApp for business or pleasure, marketers will find huge value in understanding the Whatsapp stats that matter most in 2022.

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How To Calculate And Set Your Facebook Ad Budget [Free Tool]

Hootsuite

Once you’ve decided on an event to define your conversion, you can customize the main reporting dashboard on your Facebook Ads Manager. Click on Columns: Performance and then scroll down to Customize Columns at the bottom. Source: Hootsuite’s Q2 Digital Trends update Benchmarks aren’t perfect, but you still need somewhere to start.