Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. If OpenAI is any indicator, it’s hard to see how. I doubt OpenAI is spending $1.3 launched Simpli.fi

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 136

SEO User-Generated Transform eCommerce 136

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Using cloud storage and processing platforms like Google Cloud elevates data management.

Transform 125

Transform Analytics eCommerce CRM 125

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually. This is crucial for understanding customer preferences and improving engagement. Processing.

Management 118

Management eCommerce CRM User-Generated 118

Backlinko

MARCH 11, 2024

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

User-Generated 114

User-Generated Gen Z Shoppers eCommerce 114

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. But the opportunity for ecommerce is growing faster, with sales expected to increase 7-9% YoY, totalling up to $294 billion. trillion , an increase of 3% YoY.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Martech

SEPTEMBER 27, 2024

ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. Also, ROAS in social media is a moving target: algorithm changes, increased competition and evolving user behaviors dramatically impact performance.

Advertising 127

Advertising Advertisers Branding User-Generated 127

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms.

Law 112

Law Transform Retail Manufacturing 112

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 118

Transform User-Generated Manufacturing eCommerce 118

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. spend $200+), and 37.3%

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Martech

JULY 30, 2024

Canva acquires generative AI content and research startup Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. for an undisclosed sum. The Australia-based Leonardo.AI

User-Generated 114

User-Generated eCommerce Advertisers Advertising 114

Use Insider

JANUARY 23, 2025

WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers. Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Martech

MARCH 12, 2025

Welcome series: Your first impression matters most Your welcome series sets the stage for your entire customer relationship. Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand.

Non-Profit 111

Non-Profit User-Generated Shipping eCommerce 111

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Generative AI tools in email platforms can now suggest, refine or even write subject lines, body copy and calls to action, helping marketers scale content production.

Email Marketing 113

Email Marketing Transform User-Generated eCommerce 113

Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. The 4 Ps cover everything you need to connect with customers. AI is changing how we operate, make decisions, and connect with customers. AI can give you access to real-time insights into market trends and user behavior. Absolutely.

Price 115

Price Real Estate Promotion Food 115

Martech

AUGUST 30, 2024

Their customers are on Facebook and Instagram, and so are their prospects. Advantage+ shopping campaigns combine multiple Advantage+ creative optimizations into streamlined campaigns that deliver ads to both existing customers and prospects based on the deep behavioral data Meta has on users and how ads perform during the campaign.

Branding 109

Branding Fashion Retail User-Generated 109

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. AI Overviews are AI-generated summaries of results for your search query. This overview includes link cards—clickable links to websites used to generate the AI-generated summary. What Are AI Overviews?

User-Generated 111

User-Generated SEO eCommerce Management 111

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Making it easier for you to design and customize sites.

SEO 123

SEO Law User-Generated Analytics 123

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 134

Transform User-Generated Analytics Retail 134

Martech

JANUARY 13, 2025

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. At Kinsta , ranked as G2s top WordPress hosting provider , we and more than 120,000 of our customers have learned that the right techniques can deliver sharp visuals while keeping your site speedy.

User-Generated 121

User-Generated SEO eCommerce Price 121

Martech

JUNE 11, 2025

The limits of MQLs in an AI-first world Traditional, MQL-focused lead generation isn’t doing well. Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. Instead, we must focus on the broader customer experience, not just isolated touchpoints.

Branding 113

Branding Education Thought Leadership User-Generated 113

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 115

eCommerce SEO User-Generated Key Performance Indicator 115

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. They help you identify who your customers are, what they care about, and how they prefer to engage. See Who Is On Your Site Right Now!

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Search Engine Land

OCTOBER 8, 2024

This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Welcome Software

JANUARY 27, 2025

However, some B2B companies like manufacturers, distributors, and wholesalers still struggle to implement a customer-centric search experience in the age of AI. Read on to learn actionable tip that ensure your b2b site search meets modern digital expectations, satisfying your customers every step of the way along their purchase journey!

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

AWeber

JUNE 18, 2025

💼 Meet Sellvia Sellvia is an all-in-one ecommerce platform designed to help entrepreneurs start and grow their online businesses. From building a storefront to handling payments, logistics, and marketing—Sellvia gives users everything they need to succeed. They were stuck spending hours on manual outreach that often fell flat.

Logistics 94

Logistics eCommerce User-Generated Education 94

Search Engine Land

JULY 11, 2024

Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. The new lead generation ads allow customers to sign up for information directly within the ad creative, without leaving the website they’re browsing.

eCommerce 83

eCommerce User-Generated Advertising Advertisers 83

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Features & benefits: A focused section that outlines the main features of the software and the specific benefits they deliver to users, often presented with icons or bullet points for clarity.

Price 101

Price User-Generated Finance eCommerce 101

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. WordLift offers solutions for ecommerce brands and enterprises alike.

SEO 119

SEO Transform User-Generated Analytics 119

Martech

DECEMBER 10, 2024

Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity. Its about shaping preferences in customers minds and hearts. What is a brand LLM?

Branding 123

Branding Transform User-Generated Manufacturing 123

Martech

JULY 24, 2024

P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. When creating a customized experience for sports fans, make sure to tie it back to your brand. They may be buying gear, there’s a big ecommerce component to this.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Backlinko

SEPTEMBER 6, 2024

But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. This helps you track the type of users that visit or interact with your website.

Analytics 105

Analytics Price Law User-Generated 105

Search Engine Land

DECEMBER 5, 2023

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. This is because not all users will be familiar with your brand.

eCommerce 116

eCommerce User-Generated Fashion Retail 116

Hubspot Marketing

NOVEMBER 4, 2024

The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. As we discussed, Instagram is the third most popular social media platform and welcomes around 2 billion monthly active users. But is it really worth the hype?

Product 110

Product User-Generated eCommerce Shipping 110