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While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: GenZ. Born between 1997 and 2012, GenerationZ is the first generation to grow up with technology at its fingertips.
The way customers make purchases and interact with brands is changing. Customers born just before or after the debut of the memorable Aflac Duck are known as GenZ and are a much sought after health insurance demographic. For Aflac, the positive impressions are all connected across the customer journey.
Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Which platforms does GenZ use and why?
Once upon a time, we wrote a blog and made a video about GenZ: Marketing Mysteries Uncovered for GenerationZ. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit GenZ’s needs and preferences. How should Brands react to GenZ?
We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as GenZ sauntered into the limelight. Skinny jeans.
Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. This is especially true for younger consumers, as 57% of GenZ will use social more for gift inspiration. This number goes up to 21% among GenZ.
Brands suffering from a trust deficit might be wary of adding new tools to customer experience. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” ” The trust gap. Why we care.
They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Consider this: Early social media was primarily about connecting existing communities through text-based content and personalized profiles—think custom-coded MySpace page or writing on your friend’s Facebook Wall.
Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.
But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a GenZ digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?
Of course, it would be impractical to create unique content for every single customer. Customers can be segmented based on any number of characteristics: age, location, income, interests, buying behaviors, and loyalty, just to name a few. You need to do what your competitors are doing: deliver tailored, personalized marketing messages.
The brand integrated its entire product catalog into its account and created Pinterest Shopping ads to encourage customers to checkout. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. It’s important to look at this full-funnel strategy from an organic and paid perspective.
Retailers over-email their customers, with frequency being both the top reason for unsubscribes and a major driver of unopened emails. Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of GenZ. Raw data from the survey can be found here.
Further, younger generations are the most impacted, with 90% of GenZ and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of GenZ and 74% of Millennials). In-person events: Live activations (e.g.
The report also found that approximately one in five Australians creates social media content to generate income. GenZ most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that GenZ uses Instagram, YouTube and TikTok the most.
The buying committee is becoming younger, with Millennials and GenZ wielding significant decision-making and purchasing power. To help you get started on this platform, here are two easy steps to consider: Set up custom audiences to re-engage users who have previously visited your site.
For years, Millennials and GenZ sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. A bit about each generation: Baby Boomers (1946 - 1964): This classic generation enjoys the finer things in life.
Build a Brand GenZ Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with GenZ.
Other brands are staying the course and reaffirming their commitment A quieter marketing approach to Pride Month does not necessarily mean companies are abandoning support for LGBTQ+ employees or customers. Nearly 1 in 4 GenZ adults in the U.S. identify as LGBTQ—more than double the rate of Millennials.
Jaguars sales have been falling, and theres a real fear that the brand cant rely on its existing customer base. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and GenZ. But will it work?
According to Sprout’s Q2 2025 Pulse Survey , GenZ now turns to social platforms more than search engines when looking for information. Consumers—especially GenZ—aren’t learning about brands through traditional ads or blog posts. Plus, 76% of all users say social media has influenced a purchase in the last six months.
Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among GenZ and millennial consumers across the world.
Think about who your current customers are. Survey your customers. And with the majority of TikTok influencers being GenZ , they‘ll understand how to ensure their content stands out, and increase a brand’s engagement figures.” What are their jobs? Find out where your audience is most active. Look at your competitors.
But even though customers are expecting to have to shell out some cash, they don’t want to. GenZ are hard to please Younger generations are usually a key demographic for retailers. But in 2024 GenZ is a difficult advertising target. This generation can be difficult to target but spend well.
All of these businesses sell custom song lyrics prints. But many of us never make it past that first page, making it essential for brands looking to reach new customers to get closer to the top of the SERP rankings. This means covering the topics your potential customers are looking for, in-depth. SEO has compounding benefits.
Ensures your team can clearly articulate your USP: Include examples of how your product or service helps customers so everyone understands how to promote your brand. Defines your brand’s identity: Outline clearly what your brand stands for and how you want it to be perceived by your customers so your team can easily convey that identity.
According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for GenZ. Note: This method isnt reserved for GenZ.
Fifty-six percent of millennial and GenZ consumers trust influencers more than brands. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). And hey, creating a great place to work has many other benefits. Boom, done!
Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into GenZ audiences and leverage short-form video.
It’s not just for Millennials or GenZGen Xers alone account for 1.5 It’s tempting to default to “sales pitch” mode and talk at your potential customers instead of to them. Build trust Do you have any existing customer video testimonials that you can use in your advertising?
GenZ and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of GenZ and 68% of Millennials say social media has had a positive impact on their financial decisions.
Todays consumers, especially Millennials and GenZ, are looking for more. Studies show that 70% of GenZ consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of GenZ are more likely to buy from brands that align with their values. Why does this matter?
For instance, your potential customers might use both Facebook and X (formerly Twitter). The former guarantees you reach new customers, while the latter relies on social media algorithms to do the job for you. Engagement is for increasing the interaction of your target customers with your company.
However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. User recaps encourage user-generated content (UGC) 4. It gives users/customers a customized experience on the website. Its interactive and engaging.
Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include GenZ , travel, and frugality, just to name a few.
Millennials dominate, but theres multigenerational appeal. While 2534-year-olds make up the largest slice of the LinkedIn pie, GenZ and Gen X users arent far behind. LinkedIn users are millennialsMillennials are the largest generation of U.S. falling into this generation.
And dont let clickbait news headlines sway you: GenZ and Millennials are using Facebook. Build community and gather customer feedback? Does your data line up with the customers you want to attract? Use the power of automation to serve customers without taking up more time. Grow a massive audience?
Follow the data to get insights about what consumers want Despite the chaos, the customer journey still involves specific moments that matter most, like when consumers have a problem they need help solving. Dig deeper: The new blueprint for customer experience: Always on, always listening 2.
More Control D2C brands handle every stage of the buyer’s journey , which means they have total control over how things are done and the customer experience. It also enables them to provide a better customer experience through personalization. For brands, this means longer-term repeat business and even referrals to new customers.
Its impact spans the entire business funnel, from customer engagement to strategic planning. Brands targeting GenZ and younger Millennials may need to prioritise other platforms. Brands targeting GenZ and younger Millennials may need to prioritise other platforms. of the total population and 64.6%
The BBC found that 57% of millennials and GenZ are influenced by nutrition trends on the platform. Food trucks represent a perfect opportunity for TikTok content because of their enclosed space, their smaller list of menu items, and the fact that truck staff engage directly with customers and manage their own businesses.
Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with GenZ), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, GenZ on TikTok!). The pattern shifts dramatically for GenZ.
Millennials and GenZ make up the core of the platform’s age distribution Professionals aged 25–34 make up over 47% of LinkedIn’s users — the largest age group on the platform. Gender parity is gradually improving, but men still feature more prominently on the platform.
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