Remove Customer Remove Gen Z Remove Millennials
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How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.

Gen Z 282
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Aflac’s approach to Gen Z engagement

Martech

The way customers make purchases and interact with brands is changing. Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. For Aflac, the positive impressions are all connected across the customer journey.

Gen Z 119
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How Gen Z uses social media and what that means for brands

Sprout Social

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Which platforms does Gen Z use and why?

Gen Z 96
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It’s Giving… Marketing to Gen Z

Set Up

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. How should Brands react to Gen Z?

Gen Z 59
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How millennials use social media: What marketers need to know

Sprout Social

We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. Skinny jeans.

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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. This number goes up to 21% among Gen Z.

Gen Z 120
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How genAI can fill the trust gap for brands

Martech

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” ” The trust gap. Why we care.

Gen Z 122