Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. During the event, I sat down with Amy Edens , Director of CRM and Data at Blink Fitness and a valued Insider customer.

Retail

Lynton Web

AUGUST 29, 2024

Whether you're a startup exploring new territories or a corporation refining your global strategy, these tools equip you to resonate with customers worldwide. Let's explore how HubSpot can help you speak your customers' language, wherever they may be. Ready to unlock your global marketing potential?

User-Generated

Martech

FEBRUARY 12, 2025

While 90% of business executives believe customers highly trust their companies, only 30% of consumers actually do. Human insights Look at customer-centric companies getting it right and take a page from their playbook. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. Processing.

PR

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. Influencer marketing has a trust score of 75 compared to 16 for banner ads. The global market was worth an impressive $252.95

User-Generated

Martech

JULY 2, 2025

This connects technology decisions to marketing and business priorities. Marketing operations. Customer experience. This framework helps marketing teams cut through vendor hype and make confident technology decisions that deliver genuine transformation. Does it provide standardized APIs for custom integration?

Transform

Hubspot Marketing

JULY 1, 2025

If your AI output doesn’t feel like something you would write to a customer, it won’t convert. AI localization is a marketing skill now. This project taught me something that has stuck with me since: The future of global marketing isn’t just about scaling content — it’s about scaling context. Aim for a real, human tone.

User-Generated

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. Its an indicator of brand trust, customer engagement, and marketing effectiveness.

PR

Hubspot Marketing

DECEMBER 18, 2024

How To Do a Content Gap Analysis Best Practices For Conducting a Content Gap Analysis A content gap analysis involves comparing your current content against your competitors content, your audiences search intent, different stages of your customer journey, and market trends and opportunities. Focus on search intent over keyword volume.

Marketing Strategy

Sprout Social

MARCH 26, 2025

If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. And the stakes couldnt be higher.

Entertainment

Lusha

NOVEMBER 11, 2024

B2B lead generation is the process of finding and attracting potential customers for your business-to-business products or services. Lead generation helps you: Fill your sales pipeline Grow your customer base Achieve long-term growth Types of B2B Leads Not all leads are equal. That’s why reliable customer support is essential.

CRM

Doug Garnett

FEBRUARY 21, 2025

Distinctiveness In marketing we attach the quality of distinctive to summarize whether the gestalt emerging from packaging, logos, and other distinctive assets make the product readily identifiable by customers. A distinctive product is easily identified in a store, on a shelf, on a website, and in the customer mind.

Energy

Lynton Web

AUGUST 29, 2024

Whether you're a startup exploring new territories or a corporation refining your global strategy, these tools equip you to resonate with customers worldwide. Let's explore how HubSpot can help you speak your customers' language, wherever they may be. Ready to unlock your global marketing potential?

User-Generated

illumin

MAY 6, 2025

Media professionals should be prepared for more conservative spending, shorter campaign durations, and stricter approval processes, particularly in global markets and export-sensitive industries. Channel volatility is going to be expected as the customer journey and path to conversion are evolving.

Advertising

Marketing Insider Group

JUNE 24, 2025

Facebook and Instagram have even enabled live chat-based shopping, where customers ask questions directly and buy on the spot. Meanwhile, TikTok has tested affiliate programs and native checkout features in global markets, signaling an even more aggressive push into e-commerce. But it’s no longer just about likes and shares.

Gen Z

Martech

JULY 25, 2024

We asked Leonardo Allasia, Poltrona Frau’s director of global marketing, communications and ecommerce to explain what is now a complex and diversified business. “The second business unit is our custom interiors division,” he continued. . “The company has three different business units,” he said.

Transform

Marketing Insider Group

AUGUST 1, 2025

Since its beginning in the last decade, the advertising technology (AdTech) sector has transformed rapidly to establish itself as a global market exceeding $500 billion. The platform should actively obtain feedback from marketers and analysts and end-users both at the time of product launch and throughout its entire lifecycle.

Transform

illumin

JANUARY 21, 2025

of the global market. By understanding industry trends and customer preferences , as well as implementing strategies to provide travelers with their ideal vacation experience. Authentic experiences Increasingly, customers are looking for unique and authentic experiences when they travel. Learn more here.

Copywriting

Martech

SEPTEMBER 26, 2024

PR professionals protect brand reputation by handling crises, responding to customer feedback and capitalizing on opportunities. PR: Cultural diplomacy for your business Today’s global business environment requires a deep understanding of cultural differences and regional sensitivities, which is where PR shines. Processing.

Marketing Mix

Welcome Software

APRIL 22, 2025

AI translation tools provide pretty-much-immediate access to global markets by quickly translating content, meaning more reach. This might be reduced editorial cycles, improved audience engagement, less customer support inquiries related to confusion, or faster content production. Sounds good, doesn't it?

Gen Z

SmartBrief - Marketing

FEBRUARY 21, 2025

The Home Depots Battin offered the companys app as a service developed with a privacy-first mindset, especially in location services used to direct customers to products on store shelves or within the companys nationwide inventory. Failures in the AI systems can involve reputational harm or failure to meet expectations, said Murphy.

CMO

SocialPilot

FEBRUARY 10, 2025

While good reviews can bring new customers, bad reviews can cost a business nearly 30 customers. Every positive business review is a strong foundation upon which customer trust is built. Consumer Trust and Decision-Making Is your client struggling to build customer trust? 66% of U.S.

Management

Martech

JUNE 23, 2025

Most companies are doing AI — Few are seeing results While reports promise AI will add trillions to the global economy, the reality on the ground looks very different. Up to 42% of companies are abandoning AI projects faster than they can launch them, according to S&P Global Market Intelligence.

Whitepaper

verse.ai

JULY 30, 2025

As demand steadily rises , so do the expectations that homebuilders and contractors must meet to keep their potential and current customers happy throughout the most significant purchasing decisions in their lives. In this environment, conversational AI is beginning to reshape sales and customer service.

Real Estate

SocialPilot

MAY 26, 2025

These reviews have become a crucial part of a businesss reputation, with 75% of all customers checking them out before making a decision. A solid stack of Google reviews makes your business look approachable, trustworthy, and worth a customers time. But lets face it: getting those reviews takes time and effort.

Law

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

Global Marketing

Martech

FEBRUARY 27, 2024

While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At They see a brand.”

Global Marketing

Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

Global Marketing

Rock Content

MARCH 15, 2023

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. Help the rest of the business globalize.

Global Marketing

Hubspot Marketing

JULY 30, 2023

Consumers slide into brands’ DMs for customer service. Since social media is all about shopping, it makes sense that customer service is moving into the DMs. After all, most social media scrollers don't just want to leave their feed to become a lead or a customer and come right back. What’s Next for Social Media Marketing?

Social Media Marketing

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing

Search Engine Journal

JULY 14, 2021

Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers. The post How Spanish Transcreation Drives Marketing Success in Global Markets appeared first on Search Engine Journal.

Global Marketing

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91 billion in 2028.

Customer

Martech

DECEMBER 10, 2021

The great challenge for brands is how to reimagine their approach to customer experience by connecting every point of interaction, uniting all teams across the business and merging the trust gap between brands and consumers. Our research explored shifts in both marketer and consumer expectations around customer experience and privacy.

Customer

Martech

JULY 22, 2022

Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making process. A better relationship with your customer. The benefits of using CJO tools. Increased revenue.

Customer Journey

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics?

Customer Journey

Sales Force: CMO

NOVEMBER 1, 2022

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. Shifts in customer behaviors , an economy in flux, and emerging technologies are all rocking the boat. The new State of Marketing report is here. The good news? Ready to dive in? Let’s do it. Download the report.

Customer

Martech

APRIL 5, 2022

Identifying channels and touchpoints that refer the highest quality leads or the most valuable customers. Predicting/planning marketing and/or advertising spend based on past performance. Having a holistic understanding of the offline and online customer buying journey and weighting journey interactions appropriately.

Customer