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3 elements of a customer technology strategy

Martech

Delivering a seamless customer experience is crucial for staying competitive. Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. An integrated customer technology strategy resolves this issue by aligning all these technologies to work together.

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Technology providers are rapidly developing AI agents for various jobs to be done and are now selling them to businesses and customers alike.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Then invest thousands in inventory and marketing, hoping customers will buy. Talk to your customers. They turn customers into fans who drive growth through word-of-mouth. You follow trends. Just listen.

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What’s the difference between agentic AI and generative AI?

Martech

Multi-functionality: Agentic AI can integrate various AI techniques and models, allowing it to perform a wide range of tasks across different business functions, from customer service to supply chain management.

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6 Effective Multi-Location Review Management Strategies

SocialPilot

Managing reviews for a business across different review management platforms is complicated enough. Add to this several more storefronts, franchises, or branches, and suddenly, multi-location review management gets even more overwhelming. What is Multi-location Review Management? But thats not all.

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Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement

Animalz blog

Startups tend to do things that don’t scale, and there’s some unintuitive logic in the processes we use internally for things like customer support. It’s a compendium of productivity and calendar management terms, meant to be a mostly unopinionated glossary you would find in the world of productivity or time management.

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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Luckily, AI stepped in to make this process smoother and more manageable. Heres how AI is making this process smoother and more manageable.