Hubspot Marketing

APRIL 8, 2025

Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research. Reddit is a great resource for market research data. That leads me to the next point.

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Hubspot Marketing

APRIL 8, 2025

Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research. Reddit is a great resource for market research data. That leads me to the next point.

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Customers trust customers. Because the relationship between an influencer and his or her audience is built upon transparency, a friendly recommendation from a trusted influencer is going to be three to 10 times more likely to convert a customer. A great influencer marketing tactic is to swap guest posts or interviews.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Hubspot Marketing

JUNE 1, 2017

Why: The field is projected to grow 12% by 2024 , but with so much content on the internet with instructions, step-by-step guides, and hacks out there, it's no surprise companies will rely more heavily on bots and automation to answer support questions from employees and customers in the future. 8) Market Research Analysts.

Telemarketing 145

Telemarketing PR Market Research Management 145

Hubspot Marketing

OCTOBER 17, 2019

Let's dive into the five critical components of a complete marketing strategy in 2019, followed by some examples for further inspiration. A buyer persona is an example of your ideal customer. Specific marketing goals that coincide with your business goals. Small Girls PR. Digital strategy: Event marketing.

Marketing Strategy 145

Marketing Strategy PR eBook User-Generated 145

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. In B2B, a decision-maker spends a lot of time in the research stage, collecting information about various offerings. For example, someone searching for a PR agency won’t just search “PR agency.”

SEO 144

SEO B2C PR Whitepaper 144

Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. Aside from rethinking audience targeting and focusing on first-party data , marketers must up their analytics skills to use the data effectively and draw meaningful insights. Hiring talent with analytics experience.

Digital Marketing 26

Digital Marketing PR Analytics Copywriting 26

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 117

Transform PR User-Generated Retail 117

Marketing Insider Group

AUGUST 2, 2021

Metrics and data analysis are all the rage in the marketing world. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage. Nevertheless, you want to ensure that your brand’s message is as unified as possible across all of your customer touch points. This can be helpful at times.

Branding 143

Branding PR Market Trends Market Research 143

Hubspot Marketing

NOVEMBER 19, 2020

A market development strategy can focus on how a business might grow revenue by embracing one or both of the following initiatives: Developing a new product line to increase revenue by selling to new customers, or up-selling to existing ones. How to Create a Market Development Strategy. Research Your Market.

Marketers 145

Marketers Marketing Marketing Plan User-Generated 145

Sprout Social

NOVEMBER 14, 2022

Customer care speed. Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. What is data-driven marketing? Engagement. Share of voice.

Marketing Strategy 138

Marketing Strategy Thought Leadership Transform PR 138

Neil Patel

APRIL 21, 2021

With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. They are self-sufficient and want to research a brand on their own and hear about it from someone they trust. Examples include technology, fashion, travel, marketing, etc.

Fashion 139

Fashion Outbound Marketing PR Influencer Marketing 139

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Marketing Strategy 138

Marketing Strategy Manufacturing PR Marketers 138

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Customer success reduces churn. What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Simply put, it’s the job of product marketing to ‘Know the customer.

Product Marketing 133

Product Marketing Product PR Price 133

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

SocialPilot

FEBRUARY 13, 2025

Your business must have great ratings and reviews on Google to grab the attention of your prospective customers. Not just that, positive Google reviews can be a game-changer when it comes to attracting new customers and boosting your reputation. This will deter your future customers and make them more skeptical about your offerings.

Food 64

Food User-Generated PR Management 64

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. I can't go out and meet potential customers to see how they use a vacuum cleaner.

SEO 94

SEO PR Key Performance Indicator Communications 94

Hootsuite

SEPTEMBER 19, 2019

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. A social media manager executes and/or creates a brand’s marketing strategy on social media. Stay informed about trends and tools in social media, marketing, technology and advertising. They do their research.

Management 112

Management PR Key Performance Indicator Analytics 112

Calvyn Lee Blog

JANUARY 18, 2022

Never lose track of your customers! You respond: Lifespan value: customer acquisition cost. Lifecycle value: customer acquisition cost. Inbound marketing is composed of four main step. Drip marketing. Automation marketing. Dynamic marketing. You would like to start implementing affiliate marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketers 130

Hootsuite

DECEMBER 13, 2024

Key takeaways Competitive intelligence involves collecting and analyzing data about competitors, industry trends, and customer behavior to inform business decisions. It helps businesses track mentions, analyze sentiment, and gather actionable insights from customer conversations and competitor activities on social media.

PR 96

PR Price SEO Analytics 96

Sprout Social

AUGUST 30, 2023

People trust real people—39% of consumers say real customer testimonials or demos are the content they prefer seeing from brands, according to The 2022 Sprout Social Index™. When you share a post, customize the copy to infuse your experience and make it relevant for your audience.” In the end, this benefits the marketing team, too.

Branding 142

Branding Copywriting PR Promotion 142

Hubspot Marketing

JANUARY 7, 2024

Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong. Email marketing uses a single channel to reach current and potential customers through creatively-written emails and digital promotions. This role helps to connect customers, employees, and stakeholders.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Rock Content

SEPTEMBER 6, 2023

It evolves with the market and changing consumer needs. Here’s an overview of what makes a real estate marketing strategy strong enough to make the most of any set of market conditions. Where is your chosen niche market likely headed next? Naturally, your approach to content marketing is part of that.

Real Estate 98

Real Estate PR Marketers Marketing 98

Adobe Experience Cloud Blog

APRIL 23, 2012

The B2B marketer that takes the time to know and understand the challenges their prospects face has a better chance of creating content that’s relevant. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 143

Social Media Marketing Price Marketers Marketing 143

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 136

Analytics Transform Key Performance Indicator CRM 136

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Try using social media for financial services industry research. This reduced customer service efforts and cost. We’ll tackle that challenge below.).

Finance 145

Finance Food PR Management 145

Hubspot Marketing

JUNE 28, 2023

Best For: Digital marketers, social media managers, and PR professionals. Most customers first discover a company or brand online, but many small businesses still don’t have websites. Pro tip: Give specific examples of successful sales campaigns and deals you've closed, including revenue generated and customer satisfaction.

Digital Marketing 118

Digital Marketing CRM Management User-Generated 118

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. It’s time to #DetoxYourFeed ?

Influencer Marketing 133

Influencer Marketing User-Generated Key Performance Indicator Analytics 133

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Martech

OCTOBER 14, 2022

The CMO must act as both a storyteller and an orchestra director, ensuring that all outreach efforts, customer service efforts and the entire customer experience communicates the story you want to tell. Check out my piece, How to be charismatic: Marketing with charm, heart and personality. Overseeing market research.

CMO 130

CMO Non-Profit Transform Advertising 130

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. This is followed by customer opinions posted online at 66%. One of the biggest challenges brands face with influencer marketing is calculating how much they should pay. Are you offering too little?

Influencer Marketing 111

Influencer Marketing Price User-Generated PR 111

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Transform 96

Transform Gen Z PR Market Research 96

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Content Marketing Institute

APRIL 25, 2018

Use @WordPress plugin Better Click to Tweet to make it easy to share #research stats via @brandlovellc. Here is an example from CMI’s annual B2B content marketing research. Another way to encourage social sharing – and add some color commentary to your research – is to include quotes from those in the industry.

PR 109

PR B2C Promotion Health 109

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills.

Management 112

Management Copywriting Communications Social Media Marketing 112