Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 134

Social Media Marketing Marketing Marketers User-Generated 134

Hubspot Marketing

AUGUST 10, 2022

In this article, you'll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing. How to Create a Direct Marketing Strategy. Now that you know the benefits of direct marketing, it's time to learn how to create a direct marketing strategy.

Direct Marketing 141

Direct Marketing Marketing Strategy Direct Mail Target Market 141

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. Understand why customers choose your brand over competitors.

Branding 129

Branding Customer loyalty CMO Market Segmentation 129

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

Hubspot Marketing

AUGUST 25, 2022

As a result, influencer marketing has naturally become one of the most popular marketing methods. As target markets become younger and more digitally connected, influencers can help organizations connect with consumers where they are - online. This explains why marketers are increasing their influencer marketing budgets.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Rock Content

JUNE 1, 2024

With so many terms and colloquialisms used in digital marketing , it can be hard to determine exactly what is meant by phrases that sound similar, like “customer persona” and “ideal customer profile”. Another common example of terms that are often confused with each other is “target market” vs ‘target audience”.

Target Market 98

Target Market Advertising Advertisers Marketing 98

Backlinko

NOVEMBER 8, 2024

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Even with AI’s growing influence, the fundamental customer needs haven’t changed. Well, they’re the backbone of every successful marketing strategy. The 4 Ps cover everything you need to connect with customers.

Price 111

Price Real Estate Promotion Food 111

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Source: [link]. Get to Know Your Audience.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. increase in customer satisfaction (up from 6.1%) 10.8% reduction in marketing overhead costs (versus 7.0% The investment is delivering tangible results: 8.6%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

MAY 5, 2025

Craft marketing messages that resonate emotionally, showing empathy and understanding. Highlight stories of how your brand supports customers or contributes positively to the community. This approach can help maintain customer loyalty and encourage repeat purchases.

Customer loyalty 113

Customer loyalty Marketing Marketers Price 113

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy. Remember to focus on quality over quantity.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Martech

JUNE 28, 2024

They found that 40% to 60% of qualified sales pipelines are lost due to customer indecision. Over 85% of sales opportunities contain moderate to high levels of customer indecision, underscoring the importance of addressing this issue. Additionally, ensure your checklists are concise, aiming for 5-15 clear and actionable items each.

Marketing Strategy 120

Marketing Strategy Shoppers Transform Marketing 120

Martech

OCTOBER 24, 2024

brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Thryv launched an AI-powered social media management tool within its Marketing Center.

User-Generated 124

User-Generated Marketing Mix Communications Advertising 124

Hubspot Marketing

OCTOBER 29, 2024

Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce. Customer Retention Customer retention also tends to be higher for B2B companies compared to B2C.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Customer Journey 133

Customer Journey Customer Whitepaper Marketing 133

SocialPilot

FEBRUARY 6, 2025

Youre not alone, 90% of customers do the same. A glowing review can do wonders for your business, attracting new customers, building reputation, and driving sales while a negative one can deter potential customers. But heres the trickknowing where to list your business for customer reviews. You look at reviews, right?

Real Estate 62

Real Estate Customer Food User-Generated 62

Martech

DECEMBER 4, 2023

A customer has untypical circumstances. and his boss answered, “Because some customers will.” Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. One way to do that is to append a customer ID as a query parameter to the links in your email.

Marketing Strategy 124

Marketing Strategy Marketing Marketers Market Segmentation 124

Hubspot Marketing

NOVEMBER 14, 2024

However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals.

Direct Mail 124

Direct Mail Marketing Marketers Email Marketing 124

SocialPilot

SEPTEMBER 5, 2024

It supports images, videos, customer interactions, and ads, with the added benefit of including links directly in posts and messages. Instagram This platform is ideal for capturing potential customers’ imaginations through stunning visuals and engaging stories.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Duct Tape Marketing

JULY 16, 2024

As the founder of Duct Tape Marketing, I’ve been working with SMBs for over 30 years, and I’ve found that many of these organizations face similar challenges when it comes to marketing strategy and execution. One of the key points I emphasized during the interview is the importance of strategy before tactics.

CMO 88

CMO Customer Journey Communications Place 88

Martech

SEPTEMBER 10, 2024

Dig deeper: How to augment market research and glean customer insights with AI The art of revisiting market research To address these issues, market research should be viewed as a dynamic resource rather than a static report. Revisiting market research involves: Re-examining the data through different lenses.

Market Research 117

Market Research Analytics Marketing Marketers 117

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting?

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 97

Marketing Strategy Marketing Marketers CRM 97

SMEI

DECEMBER 20, 2022

Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. .

Transform 61

Transform Marketing Marketers Manufacturing 61

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. See the difference?

Marketing Plan 105

Marketing Plan Social Media Marketing Marketing Marketers 105

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. Of course, a huge part of any go-to-marketing strategy is marketing.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. What Is Demand Generation?

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution. This approach ensures that your brand remains consistently on the customer’s radar, fostering increased engagement.

Customer 120

Customer Non-Profit Customer loyalty Transform 120

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Neil Patel

DECEMBER 21, 2022

Are you looking for a new way to understand your customers ? Considering all the data you hold, you probably think you know your customers pretty well. Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. SurveyMonkey.

Customer 111

Customer Market Research Target Market User-Generated 111

Martech

AUGUST 31, 2022

Even beyond that, a well-shaped video strategy can boost your overall SEO efforts. Deeper understanding of your customers’ buying journeys. Video keyword research allows for discovery regarding which queries your target audience is using when searching for videos. Here’s how. Conclusion.

Digital Marketing 105

Digital Marketing Marketing Strategy SEO Transform 105

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. The end goal is to prepare your company to best position your offerings with your target business market. Identifying customer needs.

Market Research 119

Market Research B2C Marketing Marketers 119

Duct Tape Marketing

JUNE 26, 2023

10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. This is where the AI Prompts for Building a Marketing Strategy toolkit comes in!

Marketing Strategy 92

Marketing Strategy Non-Profit Key Performance Indicator Price 92

OnDemand CMO

DECEMBER 18, 2024

AI is no longer a nice-to-have; its officially the backbone of smart marketing. From creating personalized customer experiences to real-time analytics, AI is changing the gameand if youre not playing, youre falling behind. What Bold Looks Like in 2025: Hyper-Personalization: Your customers want to feel seen and understood.

Transform 74

Transform Thought Leadership CMO Marketing 74

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Disconnect 1: Fragmented marketing, sales and customer tactics versus unified GTM strategies. Bad customer experiences cost U.S.

Customer 124

Customer Customer Journey Market Segmentation Communications 124