Martech

AUGUST 20, 2024

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes.

Marketers 132

Marketers Marketing CMO Communications 132

Marketing Insider Group

JANUARY 21, 2020

I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Knowing and understanding your customers is critical to the success of this strategy.

Marketing Strategy 111

Marketing Strategy Customer Market Segmentation Marketers 111

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 111

Transform User-Generated Law Marketing Mix 111

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy. Social media is an extension of customer service, too.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketers 145

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 137

Customer Acquisition Health Traditional Marketing Management 137

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. For enterprise recreation centers, platforms like Twilio provide advanced API capabilities for custom messaging workflows tied to your membership database.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. This means you must adapt your marketing campaigns around the products that they promote.

Marketing Strategy 123

Marketing Strategy Product User-Generated Marketers 123

Martech

JULY 25, 2024

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. By structuring your digital marketing strategy around that sole buyer, you’re cutting your brand out of the key research phases and missing the opportunity to get your brand into the vendor evaluation phase.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Martech

DECEMBER 27, 2021

Marketers will be engaging with more customers in three-dimensional virtual spaces next year. We are witnessing an increased pace of acquisitions of VR and AR startups, so it’s going to be interesting to see if, and how, brands incorporate AR into their marketing strategy,” Mishra said. Connected metaverse.

Customer 144

Customer Transform Shoppers Retail 144

SMEI

NOVEMBER 2, 2021

When marketers talk about customer touchpoints, they refer to the times when your brand, product, or service interacts with the customer throughout their journey with you. However, it would help if you started thinking about your customer touchpoints before purchase.

Customer 156

Customer Customer Journey Fashion Shipping 156

Base.ai

JANUARY 30, 2025

The Customer Marketing and Advocacy (CMA) field is brimming with opportunities to make a meaningful impact by fostering relationships, amplifying customer voices, and driving customer-led growth.

Customer Marketing 52

Customer Marketing Transform Customer Customer Journey 52

Adobe Experience Cloud Blog

JUNE 17, 2015

Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. This type of relationship building is important in today’s fast-moving and quickly-changing digital marketing landscape. Sounds amazing, right?!).

Marketing Strategy 127

Marketing Strategy Management Thought Leadership Marketers 127

Martech

DECEMBER 18, 2024

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. As you develop your Gen Z marketing strategy for 2025, remember: This generation isnt just looking for brands to buy.

Gen Z 108

Gen Z Transform Health Entertainment 108

Martech

FEBRUARY 18, 2025

Shifting from traditional marketing For decades, marketing has relied on high-volume, broad-targeting strategies, prioritizing sales over relationships. It’s thoughtful, non-intrusive and rewarding strengthening customer relationships without compromising privacy.

Advertising 79

Advertising Advertisers Non-Profit Traditional Marketing 79

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Hubspot Marketing

MARCH 12, 2020

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Integrated Media Planning.

Marketing Strategy 140

Marketing Strategy Millennials Target Market Marketers 140

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Branding 108

Branding Tentpole Entertainment Transform 108

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketers 64

The LeadG2 Blog

JUNE 13, 2024

Traditional marketing approaches, characterized by isolated and uncoordinated efforts, often fall short in this highly competitive environment where businesses strive to stand out.

Marketing Strategy 86

Marketing Strategy Traditional Marketing Marketers Marketing 86

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. According to studies, a 5% increase in customer retention can boost profits by up to 95%.

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Content Marketing Institute

NOVEMBER 24, 2017

Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? How does content marketing relate to content strategy , and how does content marketing strategy fit in? Not that they mean to.

Content Marketing 111

Content Marketing Marketing Strategy Marketers Marketing 111

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. It’s time to move beyond these outdated tactics.

Market Research 124

Market Research Customer Marketers Marketing 124

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Let’s take a look at some traditional models as well as some newer frameworks.

Price 116

Price Marketers Marketing User-Generated 116

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies.

Customer 139

Customer Transform Communications Promotion 139

Martech

AUGUST 12, 2024

With a narrow list, you can look at feature details, pricing, effort to integrate into your environment, customer reviews, security and data compliance, and operations complexity. Company/Product Positioning I grew up as a marketer in high-tech startups and worked for several companies from inception to IPO or acquisition.

User-Generated 136

User-Generated Traditional Marketing Product Price 136

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Sprout Social

MARCH 28, 2025

Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. Trying something new can feel uncertain, especially when it comes to video.

User-Generated 95

User-Generated Traditional Marketing Social Media Marketing Branding 95

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience. Decide Campaign Goals.

Video Marketing 94

Video Marketing Marketing Strategy Marketers Marketing 94

Martech

SEPTEMBER 18, 2024

And it is not just traditional ad spending. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketers 98

Martech

OCTOBER 27, 2021

To meet increasing competition in the publishing industry, publishers are boosting their data strategy to maximize reader engagement, as well as ad performance and revenue. Dennis Publishing, known for The Week, implemented a customer data platform (CDP) from BlueConic. 3 ways marketing and sales teams can generate buyer interest.

Transform 122

Transform Customer User-Generated Advertisers 122

Martech

NOVEMBER 28, 2023

Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization. Dig deeper: What is personalized marketing and how is it used today?

Customer 114

Customer Transform Retail eCommerce 114

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. What Is Demand Generation?

Manufacturing 77

Manufacturing Transform Whitepaper Retail 77

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 112

Customer Journey SEO Customer Transform 112