Scoop.it!

JULY 20, 2023

Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. What is Tailored Curation?

Customer loyalty 72

Customer loyalty Gen Z Customer Key Performance Indicator 72

Duct Tape Marketing

JANUARY 2, 2018

Will Millennials Change Manufacturing? is taking its place in manufacturing — and the experts are betting this tech-savvy cohort is ready to stir things up. It’s exactly the image they don’t want the public — or millennials considering careers in manufacturing — to have of the industry.

Millennials 29

Millennials Manufacturing Transform Education 29

Martech

FEBRUARY 2, 2022

Millennials are at the center of Denny’s strategy, according to Dillon. Read more: 2022 Predictions: Customer Experience & Digital Experience. Innovating customer experience. Another new feature is a digital offer wallet, where customers can access rewards and coupons, all in one place.

Gen Z 99

Gen Z Customer Millennials Law 99

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. As a result, marketers must be willing to establish a presence in all the places that Baby Boomers reside, from their traditional choices to their new forays into digital worlds. Millennial Pet Shopping Habits.

Millennials 98

Millennials Gen Z Food Marketing 98

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 215

Millennials Whitepaper Transform Gen Z 215

Duct Tape Marketing

OCTOBER 27, 2021

How To Create Remarkable Experiences For Your Customers written by John Jantsch read more at Duct Tape Marketing. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. The answer is customer experience. Marketing Podcast with Dan Gingiss.

Customer 100

Customer CRM Millennials Finance 100

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months. But whose job is it to respond?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Many Chat

JULY 13, 2022

Instagram Stories are a powerful tool to help you reach more customers, build relationships and make more money on Instagram. Instagram Stories are a powerful way to build relationships with your target audience, engage with customers and drive sales. To change this cover: Click the Story Highlight you want to customize.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Hubspot Marketing

JULY 22, 2022

Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products. Facebook, YouTube, and Instagram are the top social media apps among Millennials. Jump to our Millennial deep dive >> Gen X Overview (ages 35-54).

Gen Z 138

Gen Z Millennials Retail User-Generated 138

Martech

MAY 21, 2024

Leveraging attributes such as time, location, channel and device allows you to serve a highly personalized message to custom audiences when and where they are most likely to convert. Media planning With the audience as the foundation, the media can be selected to reach this audience at the right time and place.

Millennials 97

Millennials Advertising Advertisers Branding 97

Hubspot Marketing

AUGUST 15, 2022

In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. 1 in 4 people age 18-24 have used social media DMs for customer service in the past three months.

Gen Z 102

Gen Z Millennials Shoppers Retail 102

Neil Patel

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Customer 103

Customer CRM Gen Z Price 103

DIY Marketers

JULY 11, 2023

But what’s behind this trend, and how can businesses harness the power of text messaging to connect with customers in meaningful ways? We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89

Marketing Insider Group

AUGUST 5, 2020

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. The first millennials are now approaching their 40 th birthday.

Millennials 129

Millennials Gen Z Retail Marketing 129

Hubspot Marketing

MAY 8, 2023

Another powerful earned media asset is content from your very own satisfied customers who might share their pleasant experiences on social media, review sites, or other channels. Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way.

Gen Z 130

Gen Z Millennials Marketing Marketers 130

Martech

FEBRUARY 22, 2023

Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% Get more messages from potential customers.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Gen Z 119

Gen Z Pharmaceutical Customer Acquisition Marketing 119

Hubspot Marketing

NOVEMBER 12, 2023

Just recently, 17m+ TikTokers made " the Millennial skip " go viral. And, while this hit millennials going from young adult to married with kids pretty hard, other generations certainly weren't immune.) Meanwhile, entire generations are wanting to slow down time.

Millennials 89

Millennials Transform Product Management 89

Lynton Web

JANUARY 29, 2024

Customer service : 55% of businesses predict that most people will turn to chatbots over search engines for answers in 2024. A solid chatbot strategy will make your customers feel like they’re talking with a human AND help them get the answers they seek. Your customers are smart and know when content doesn’t sound human.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Businesses Grow

APRIL 1, 2024

Repurpose your content into short-form videos for social and get your expertise into places being scraped to build AI data models (sites like Reddit and Quora, featured snippets in Google, and guest blog/vlog appearances). In places like the US and the UK, over half the population plays games. There are 3.32 In-game events.

Gen Z 126

Gen Z Marketing Marketers User-Generated 126

Neil Patel

AUGUST 19, 2021

Are you looking for a bit of customer love online? With a monthly user base of 66 million people and 50 percent between 18-25, Tinder is the perfect place to connect with younger audiences, no matter the product offering. The majority of Tinder users are male and either Millennials or Gen Z-ers. Ready to swipe right?

Customer 84

Customer Gen Z Millennials Shipping 84

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. If you’re looking for higher-spending millennials, for example, try Pinterest. In second place is Brazil at 27 million. Still, the millennial generation remains the platform’s median age. There, Pinterest ads reach 15.2%

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Girl Power Marketing

MAY 18, 2022

Following are some tips for helping to understand how to speak to consumers and convert them. Pet Owners by Generation Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Like Generation X, Millennials value authenticity, but in somewhat different ways.

Millennials 52

Millennials Gen Z Food Marketing 52

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. Statista , 2023) Consumer Behavior and Demographic Ecommerce Statistics 19% of consumers have reached out to customer service via DMs in the past 3 months, up 45% from 2022. trillion USD market cap. of all digital ad spend.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Hubspot Marketing

JANUARY 30, 2024

Customer-First Content An essential restaurant marketing strategy is to focus on your customers. One creative example of this is Chipotle’s limited edition Napkin Holder, which is inspired by its customers. To employ this strategy, get to know your customers on a deep level.

Food 111

Food Marketing Marketers Millennials 111

Buffer Marketing

MAY 29, 2024

TikTok’s Creative Center As a video-first platform, TikTok is often the place where social media trends are planted and bloom, sprawling over onto other platforms as they grow. Millennial vs. Gen Z This broad trend is great if you count Gen Zs and millennials among your target audience or customer base.

Gen Z 76

Gen Z Millennials Finance User-Generated 76

Neil Patel

SEPTEMBER 8, 2021

For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. Speak to More Customers. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

AUGUST 16, 2022

Brands don’t have to speculate as much about if their customers are playing specific games. And if a brand’s customers are already playing the game, marketers should dive in, too. “We This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers. Get MarTech!

Gen Z 110

Gen Z Millennials Fashion Marketing 110

CXL

NOVEMBER 28, 2022

A quarter of all users fall into the millennial and Gen X demographics. Unlike Facebook, Instagram, and Twitter, where users often see content and ad formats shared across platforms, TikTok differentiates itself as a place to discover something new. billion views. And the type of products this audience is into is equally as diverse.

Customer 85

Customer Gen Z User-Generated Entertainment 85

Sprout Social

JULY 12, 2019

It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Engaging your customer means a lot more than just getting them to watch or like your video. When there is purpose behind every frame, customers notice.

Customer 102

Customer Gen Z Manufacturing Energy 102

Neil Patel

MARCH 30, 2021

This means you’re looking at an audience with a lot of millennials who spend a great deal of time on social media. Increasingly, parents are millennials. To target parents effectively, many brands have to understand how to target millennials. For the first time, women in the U.S. Develop Trust.

Millennials 114

Millennials Advertising Advertisers Product 114

Hubspot Marketing

DECEMBER 5, 2022

Collecting first-party data from their customers is another top strategy, as is Google Topics API. With the rise in popularity of social shopping , tapping into platforms like Instagram is a powerful way to reach consumers - especially Gen Z and Millennials : Collecting First-Party Data from Your Customers.

Gen Z 116

Gen Z Millennials Marketing Marketers 116

Hubspot Marketing

JUNE 16, 2021

As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy. Essentially, these brand pillars can be anything that your customers find important -- perhaps it's innovation, reliability, on-time delivery, etc.

Branding 137

Branding Millennials Communications Education 137

Search Engine Land

SEPTEMBER 7, 2023

Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals. For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok. Target your ads.

Shipping 135

Shipping Millennials SEO Email Marketing 135

Sprout Social

MAY 18, 2021

Brands that embrace both will find themselves well positioned to build lasting customer relationships. Goals associated with social media include increasing awareness and perception, but also cover customer service, retention, sales and advocacy, too. Breaking it down: social media vs. traditional media.

Gen Z 110

Gen Z Millennials Communications Advertising 110

Hubspot Marketing

JUNE 29, 2022

With more brands planning to create original branded series , product-specific demos, case studies, and customer stories this year, it's important to find what works best for your company and audience. Customer stories or case studies might do really well on a landing page, whereas company culture videos would do really well on LinkedIn.

Branding 117

Branding Video Marketing Millennials B2C 117

Spiralytics

NOVEMBER 14, 2023

Digitally endemic, exposed to emerging technologies, and a unique perspective on global issues mark the upbringing of Gen Alpha, shaping their attitudes and expectations as customers. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age.

Gen Z 52

Gen Z Millennials Health Transform 52