Buffer Marketing

APRIL 4, 2024

  Here's why building a TikTok presence should be on the radar of B2B businesses: Reach a younger, decision-making audience As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. 

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Martech

FEBRUARY 2, 2022

Fran is a model student-athlete who shares our values and has done a lot to generate excitement for women’s college basketball,” said Dillon. Millennials are at the center of Denny’s strategy, according to Dillon. Read more: 2022 Predictions: Customer Experience & Digital Experience. Innovating customer experience.

Gen Z 99

Gen Z Customer Millennials Law 99

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this. are 50 and up.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

MAY 8, 2023

Another powerful earned media asset is content from your very own satisfied customers who might share their pleasant experiences on social media, review sites, or other channels. Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

JANUARY 30, 2024

Customer-First Content An essential restaurant marketing strategy is to focus on your customers. One creative example of this is Chipotle’s limited edition Napkin Holder, which is inspired by its customers. To employ this strategy, get to know your customers on a deep level.

Food 102

Food Marketing Marketers Millennials 102

Neil Patel

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Customer 103

Customer CRM Gen Z Price 103

Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right? It should be easy enough, right?

Gen Z 112

Gen Z User-Generated Millennials B2C 112

Hubspot Marketing

MARCH 14, 2023

billion worldwide users , social media is a force to be reckoned with. Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Bringing your brand to TikTok gives you visibility with millions of new users worldwide.

Product 141

Product eCommerce User-Generated Millennials 141

Hubspot Marketing

JUNE 21, 2022

Another marketing tactic non-profit organizations use is user-generated content. Brands often do this by sharing customer reviews. It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. However, if you’re a new org looking to gain some traction, these are great places to start.

Non-Profit 114

Non-Profit Gen Z Millennials User-Generated 114

Hubspot Marketing

DECEMBER 13, 2023

Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. Why Pinterest? 10 Beginner Tips for Pinterest SEO Just getting started?

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. However, it also shines when it comes to generating ROI from organic content. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

APRIL 9, 2024

If you’re marketing a new product this year, think outside the box and really consider your user experience. In 2024, personalization looks like full names in email subject lines, abandoned shopping cart emails/texts with discount codes, product recommendations based on search history, chatbots to customize web experiences, and more.

Advertising 73

Advertising Advertisers PR Millennials 73

Marketing Insider Group

MARCH 24, 2021

Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience. And social bonds are precisely what you want your prospects and customers to have with your brand. But employee-generated content builds trust.

Branding 142

Branding Transform Whitepaper User-Generated 142

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. This opportunity to interact allows hotels to show off their customer service chops in real time, enhancing the overall guest experience. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 89

Social Media Marketing Transform User-Generated Gen Z 89

Search Engine Land

JANUARY 29, 2024

They forge meaningful connections with target users and capture more share of search. For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. This makes an SUA essential for brands right away.

Gen Z 111

Gen Z User-Generated SEO Millennials 111

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. Picture this.

Pharmaceutical 93

Pharmaceutical Whitepaper Millennials User-Generated 93

Hubspot Marketing

JUNE 29, 2022

Short-form videos lead in usage (58%), ROI, lead generation, and engagement. With more brands planning to create original branded series , product-specific demos, case studies, and customer stories this year, it's important to find what works best for your company and audience. Placing videos in unexpected places.

Branding 107

Branding Video Marketing Millennials B2C 107

Neil Patel

MARCH 25, 2021

Downtown Pet Supply, an Illinois-based company that makes its own products and sells them both online and in their store, wanted to improve its e-commerce sales and expand customer reach. Even for brick-and-mortar establishments, paid ad campaigns can extend customer reach and raise awareness of their brands. Use Content Marketing.

Millennials 129

Millennials Food Shoppers Health 129

Hubspot Marketing

SEPTEMBER 20, 2022

Spotlight your customers. Repost user-generated content. Spotlight your customers. Highlighting your customers kills two birds with one stone: You continue building a relationship with them while attracting new ones. By showcasing customers who are enjoying your products/services, you’re leveraging social proof.

User-Generated 110

User-Generated Education Promotion Millennials 110

Scoop.it!

NOVEMBER 1, 2022

They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more. 93% of consumers say that friends and family recommendations are their most trusted information source, closely followed by customer reviews.

Branding 83

Branding User-Generated Millennials Customer loyalty 83

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Spiralytics

FEBRUARY 1, 2023

Most web users nowadays use mobile devices to surf the internet. However, 56% of users uninstall apps within a week of installation. Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement. The reason?

User-Generated 96

User-Generated Gen Z Millennials Product 96

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 111

Millennials Shoppers Food User-Generated 111

Neil Patel

MAY 12, 2021

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. In Facebook’s case, you can create customized lead ads , for example. User-Generated Content. Present a video report.

Gen Z 145

Gen Z User-Generated Inbound Marketing Promotion 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. billion monthly active users. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Search Engine Land

JULY 13, 2023

Millennials are TikToking. The search feature, where you can search users, videos, sounds, LIVEs, and hashtags. Dig deeper: How the TikTok algorithm works: Everything you need to know The For You page The For You page is the homepage when users open the app – it’s the first thing they see. Or the hashtags.

Gen Z 91

Gen Z Real Estate User-Generated Millennials 91

Neil Patel

DECEMBER 24, 2020

Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts. Users can search for topics or by interest, just as you would on Google. How can you create content on Instagram that is optimized for users who are searching by interest?

SEO 145

SEO Gen Z User-Generated Millennials 145

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Marketing teams depend on an ecosystem of tools everyday.

Management 118

Management Gen Z CRM Shipping 118

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. As more and more users turn to the app with the intent to buy, TikTok leans more into its position as a shopping powerhouse. Delight your customers and improve conversion rates. Source: Kaja. You’ll increase sales.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% Attract new customers. Customers are already looking for you on social media. 44% of all internet users regularly look up brands on social media networks. Customers are already looking for you on social media. Customer personas.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

APRIL 3, 2023

Almost 3 billion users — 36.7% It doesn’t need to be super high value, but it should be something your ideal customer wants. Asking your audience questions, or playing “fill in the blank,” also gives you valuable insights into what your customers want. Facebook Live video can help you: Build relationships with your customers.

Gen Z 111

Gen Z User-Generated Transform Education 111

Hubspot Marketing

APRIL 4, 2024

Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand. You can set up an Instagram Shop for users to browse and buy without going to your website. 80% of social media marketers say that customers now prefer to buy in-app.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102