Martech

MAY 18, 2022

The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. Register today for “Content Comes First: Transform Your Operations With DAM,” presented by Acquia. The post Webinar: Transform your content operations with DAM appeared first on MarTech.

Transform 102

Transform Promotion Management Customer 102

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Businesses can leverage these insights to segment lists more effectively, create tailored omnichannel campaigns and optimize the customer journey.

Transform 124

Transform Customer Journey Analytics Digital Marketing 124

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. over five years compared to 4.9%

Transform 112

Transform Finance Marketing Marketers 112

Martech

NOVEMBER 4, 2024

Even the smallest friction in a buyer’s journey can hurt conversion or drive customers to competitors. Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market. Retailer audiences offer valuable data for acquiring new customers.

Transform 120

Transform Retail Manufacturing eCommerce 120

Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result?

Customer Acquisition 89

Customer Acquisition Transform Customer Journey Finance 89

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score.

Transform 98

Transform Advertising Advertisers Finance 98

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 116

CMO Transform Price Education 116

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. That’s because the customer will change. Digital touchpoints were the only connection that retailers had with their customers during pandemic lockdowns.

Transform 98

Transform Retail Shoppers Price 98

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting?

CRM 114

CRM Analytics Key Performance Indicator Transform 114

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. Dig deeper: How to transform your website into a continuous marketing powerhouse 2. Verify contact information : Double-check phone numbers, email addresses and location details so prospects and customers can easily reach you.

Transform 128

Transform SEO Copywriting User-Generated 128

Martech

JANUARY 17, 2025

The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Lets break down three must-follow rules to help your copy hit the mark and turn prospects into customers. This kind of deep research into a major purchase decision is rare.

Transform 127

Transform Manufacturing Copywriting Law 127

Martech

MAY 7, 2025

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies clicks, leads and initial conversions while struggling to optimize for what truly matters: customer lifetime value , retention and advocacy. However, this ignores varying customer quality.

CRM 72

CRM Customer Acquisition Transform User-Generated 72

Martech

JULY 17, 2024

Scaling has become complex, with rising targets and an unclear ideal customer profile. As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas.

Product Marketing 102

Product Marketing Product Transform Marketing 102

Martech

MAY 5, 2025

For example, ASOS combines global talent with community creators and even everyday customers to create layered campaigns that speak across demographics without diluting brand voice or messaging. This model allows for smarter budget allocation.

Transform 105

Transform Influencer Marketing User-Generated Branding 105

Orbit Media Studios

APRIL 30, 2025

By Andy Crestodina Each of us is on a transformational journey. We can all acquire new AI skills and guide our own transformational journeys. Youre ready for the next stage in your transformational journey. Why not build a little Custom GPT (or Gemini Gem, or Claude Project) that runs them all in sequence? Or opportunity?

Transform 71

Transform User-Generated CMO Copywriting 71

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketing Marketers 82

Avinash Kaushik

AUGUST 22, 2022

For performance marketing, you can see this confusion practiced when you create compound metrics. Yes, perhaps Profit will go up if you have a higher Conversion Rate, but the team could just use coupons or targeting low-value customers to drive the Conversion Rate and Profit will never go up. Solve that problem.

Transform 78

Transform Non-Profit Key Performance Indicator Analytics 78

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? There are no two ways about it: your customers want personalized content from all your channels, including web and email.

Transform 174

Transform CRM B2C CMO 174

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. AI can tailor customer interactions, leading to deeper engagement and loyalty. Customer insights. Mapping the transformation journey. Personalization. Avoiding redundancy.

Transform 125

Transform Analytics CMO CRM 125

Sprout Social

JANUARY 30, 2025

Aldi UK is cemented not only in online culture, but in the minds of their loyal followers and customers. Todd Kaplan, CMO, Kraft Heinz North America Todd Kaplan is the CMO of Kraft Heinz North America, and has helped the brand usher in a new era of transformation in the digital landscape.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Martech

SEPTEMBER 11, 2023

This requires having the data that gives them a deep knowledge of their customers. Typically the idea was always the more you show the customer the better. And in the next, six months you’ll see a radically different user experience that leverages six years of data, we have on our customers. A: That’s right.

Customer 115

Customer Real Estate Retail Transform 115

The CMO Survey

SEPTEMBER 14, 2021

The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% Consistent with this finding, sales revenue and digital performance are the most consistently tracked marketing outcomes.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Litmus

APRIL 6, 2021

Combine that with last year’s similar announcement of plans to stop supporting 3P cookies, these changes make it even more difficult for marketers to deliver the personalized experiences, relevant content, and trusted human connections that our customers want. In the realm of omnichannel marketing, trust is a two-way street.

Transform 109

Transform Marketing Mix Performance Marketing Advertising 109

Bannerflow

JUNE 8, 2021

Our focus is instead helping our customers reach the right target groups across our publications – this is a major challenge but it is also something where we have made great progress. A fact, which many of our customers are delighted with. How in particular does Bannerflow help you create engaging campaigns for external customers?

Branding 89

Branding Customer Transform Advertising 89

Duct Tape Marketing

AUGUST 22, 2024

Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. A fractional CMO fills this gap by advocating for the customer and aligning marketing efforts with the broader business strategy. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

CMO 88

CMO Customer Journey Transform User-Generated 88

Bannerflow

FEBRUARY 16, 2021

For Spanish telecom operator, Grupo MásMóvil , having display advertising that stands out from the crowd is essential when acquiring new customers. And in an overcrowded and competitive market getting creative ad production right is part of the solution. How does display advertising help your business to acquire new customers?

Product 87

Product Customer Transform Advertising 87

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

But, what our team was most excited about was the growing list of Marketo customers – 1600 strong, from global enterprises to young companies – that have achieved unparalleled revenue performance and growth by embracing Revenue Performance Management (RPM). So, what are you waiting for?

Customer 87

Customer Transform Management Place 87

Search Engine Land

OCTOBER 13, 2022

Primal Malaysia Delivered 323% ROI for Easy Consulting How Rise Interactive Scaled Cross-Channel Results with Performance Marketing & Closed Loop Reporting How Our Agency Vivid Candi Increased Leads by 800% and Sold Out a 6-Figure Housing Product In 3 Months. Best Commerce Search Marketing Initiative – PPC.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Hubspot Marketing

AUGUST 12, 2022

The benefits of this digital transformation are countless. Digital Marketing Specialties Are Endless. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. E-commerce marketing can be considered a combination of marketing and sales.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Martech

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. CTV continues to grow in popularity with viewers, and streaming services wisely cater to those customers. And many advertisers are already using it this way.

Advertising 109

Advertising Advertisers Transform Manufacturing 109

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Adobe Experience Cloud Blog

MAY 22, 2018

GDPR—and other legislation around the world—looks to hold us accountable to higher standards in all aspects of digital communications, especially in how we profile our prospects and customers. High-performing marketing teams have moved beyond compliance (legal-first) to truly adopt a marketing-first mindset.

Law 134

Law Transform Thought Leadership Communications 134

Martech

SEPTEMBER 23, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. Watch our panel from MarTech: The next generation of agile marketing (free registration required). Traditionally, marketers are measured by quantity over quality.

Transform 136

Transform Finance Traditional Marketing Marketing 136

Adobe Experience Cloud Blog

AUGUST 8, 2011

Just to make sure everyone is clear on what RPM really is, here is an updated definition: Revenue Performance Management is a strategy and a set of processes and methodologies that enable companies to optimize their interactions with buyers across the entire Revenue Cycle to drive more predictable and sustainable revenue growth.

Transform 97

Transform Customer loyalty Management Performance Marketing 97

The CMO Survey

JUNE 16, 2020

Planned marketing hiring drops to the lowest point in CMO Survey history, going negative for the first time ever with average hiring predicted to be -3.5% Marketers expect this increased focus on digital to be a permanent shift in consumer behavior. are “transforming their go-to-market business models to focus on digital opportunities.”

CMO 130

CMO Transform Customer Acquisition B2C 130

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising 120

Advertising Advertisers Transform Customer Acquisition 120

The CMO Survey

JUNE 18, 2020

Covid-19 has accelerated the adoption of digital tools among companies and customers. indicating they have shifted resources to building customer-facing digital interfaces and 56.2% transforming their go-to-market business models. of marketers report that marketing has become more important since Covid-19 hit.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130