Hubspot Marketing

JUNE 30, 2025

If you’re a startup founder or marketer trying to build momentum with little to no budget, good news: Being scrappy is the best place to start. My Own Experience With Low-Budget Marketing My first job out of college was at a PR agency. The fastest, most cost-effective place to start is social media. Play where you have leverage.

CMO 102

CMO PR Marketing Marketers 102

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 145

PR SEO Thought Leadership Communications 145

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. And hey, creating a great place to work has many other benefits. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). Employee advocacy can also aid in PR crises and issues management.

PR 113

PR Gen Z Thought Leadership Communications 113

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. The year I turned 30, I started a new job.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Search Engine Land

JULY 15, 2024

For the average business, the content you publish is likely to be a little more practical and related to the pains, gains and jobs that your target customer struggles with For instance, if you are a kitchen company, you may publish content about measuring the kitchen or the types of units you could install.

SEO 98

SEO Content Marketing Entertainment PR 98

Backlinko

MARCH 26, 2025

It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. It helps you collect, keep an eye on, and show customer reviews. This tool stands out by tracking more than social media and news platforms.

PR 97

PR Price Real Estate Management 97

Sprout Social

SEPTEMBER 1, 2021

Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. It gauges brand awareness and customer engagement to show you how you stack up to the competition. Sprout Social’s social listening tools are one way to gain these insights from customer conversations.

PR 145

PR SEO Analytics Shipping 145

Search Engine Land

SEPTEMBER 12, 2024

While SearchGPT may result in fewer clicks for informational terms – and mostly for low-intent searches – in my opinion, this shift broadens the search ecosystem and opens new doors to connect with customers beyond traditional Google SERPs. Dig deeper: Visual optimization must-haves for AI-powered search 3.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Animalz blog

APRIL 24, 2025

What do customers say about their experience with BRAND? You’ll learn how AI affects the customer journey, if it mentions your latest product features, and whether its up to date on your positioning. Launch digital PR efforts : Create and distribute data-driven reports, case studies, or industry benchmarks.

PR 109

PR Shipping User-Generated SEO 109

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. Tracking appropriate KPIs will spotlight where and how your influencer campaigns reach your customers. This same metric can be applied to influencer campaigns.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) Here are all the ways your brand wins when you integrate your influencer marketing and PR strategies.

PR 90

PR Influencer Marketing Marketing Marketers 90

Backlinko

JANUARY 23, 2025

Step 4: Form a Content Strategy With your keyword research and keyword map in place, it’s time to create an SEO content strategy. Here’s how the journey typically unfolds: Inspiration: Thats beautiful, where is that place? They help customers see what you offer and connect with your brand.

SEO 94

SEO PR User-Generated Non-Profit 94

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. That could mean sharing your morning routine, taking followers through your creative process, or showing what happens during a typical day serving customers. It just depends on the type of content you're posting.

Transform 117

Transform PR Product User-Generated 117

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. Inform and educate potential customers.

CMO 122

CMO Traditional Marketing Communications Marketing 122

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Custom, seamless reports The best TikTok analytics tools let you track the exact metrics you need , all in one easy-to-use dashboard. tips custom-made for your unique audience!)

Analytics 114

Analytics Price PR Management 114

Martech

APRIL 24, 2025

When Minifie talks about brand safety, he’s not spinning PR. “Where’s the only place people always tell the truth? ChatGPT is your PR intern. It happens when you consistently show up in the right way even in unexpected places.” Put simply, they don’t rent attention through ads. Processing.

Branding 102

Branding PR CMO Brand Management 102

Hootsuite

MAY 28, 2025

Hootsuite Were the first to admit that Hootsuite is not actually a custom-built creator discovery tool. If you want to create a campaign that focuses on a single platform, these native tools can be a good place to start. You can track all influencer communication and campaigns in one place. In fact, it is much more than that!

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Customers.ai

NOVEMBER 20, 2024

Cost Per Acquisition (CPA): Tells you how much it costs to convert a lead or customer. By selecting the right marketing channels, you’re playing to win, ensuring your message reaches the right people, in the right place, at the right time. Eye-Catching Visuals: Use GIFs, videos, and custom graphics that capture attention.

PR 78

PR Gen Z User-Generated Analytics 78

Martech

FEBRUARY 18, 2025

Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. The expectation that leaders exercise more rigorous care in placing those bets has never been higher. Example : A customer success team using causal AI uncovers that proactive engagement (e.g.,

Transform 103

Transform Price PR Health 103

Sprout Social

SEPTEMBER 18, 2024

Set yourself up for success by getting the right documentation in place and creating ways to align your team. For example, if you want to expand your customer service capabilities, use WhatsApp to help consumers around the world. This will enable you to widen your reach while keeping your strategy close to home.

Social Media Marketing 130

Social Media Marketing Marketing Marketers User-Generated 130

SocialPilot

JULY 12, 2024

Support Effectiveness: The analysis can help you determine the effectiveness of your online customer service, from response times to the success of your chatbot interactions. This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation.

Analytics 115

Analytics Transform User-Generated PR 115

Sprout Social

APRIL 8, 2025

Get a ready-to-use brief template, a flexible contract template and exclusive research on what drives successful influencer partnershipsall in one place. Initially known for their niche content and online presence, influencers have increasingly become key players in brand activations, live events and even in PR.

Branding 107

Branding Tentpole Entertainment Transform 107

Backlinko

OCTOBER 23, 2024

You’re in the right place. Both platforms offer pre-made surveys you can customize. Then, click the “ Apply ” button: Pro tip: Add your domain to the purple search bar in Keyword Magic Tool to get a customized Keyword Difficulty percentage for each term you search. Below, you’ll learn how to do the same.

Marketing Strategy 119

Marketing Strategy Content Marketing eBook Marketing 119

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. Write for many websites A brand that appears in more places is more likely to be recommended by the AI. Upload it to PR services. Those activities look a lot like SEO, content marketing, PR and social media. Indifference is the enemy.”

SEO 95

SEO Branding User-Generated PR 95

Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. Tech or not, businesses use technology for payments, data storage, and customer info. Ensuring end-to-end cybersecurity and efficient recovery times is crucial for business continuity and customer satisfaction. In your inbox.

Customer 124

Customer Finance PR CMO 124

Hubspot Marketing

JUNE 30, 2025

See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Working knowledge of customer relationship management (CRM) and content management systems (CMS) like Content Hub. Research and analytical skills.

Management 106

Management Inbound Marketing Marketing Marketers 106

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. It covers the essential elements and you can customize it to fit your campaign needs.

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketing Marketers 97

Hubspot Marketing

JANUARY 22, 2025

Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. This content is great because it showcases what real customers experience and feel after buying from you. Sounds nice, doesnt it? Kind of wild, right?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. What better place to get to know your audience and their pain points than to head straight to the source? With that in mind, Reddit is a goldmine for anyone doing market research and voice of customer (VoC) research.

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. What better place to get to know your audience and their pain points than to head straight to the source? With that in mind, Reddit is a goldmine for anyone doing market research and voice of customer (VoC) research.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Marketing Insider Group

OCTOBER 15, 2020

Modern customers expect you to be available online to entertain, educate, and answer questions they may have. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions.

PR 145

PR Law Finance Entertainment 145

Hubspot Marketing

JULY 22, 2024

Pro tip: You can either include your mission statement within your style guide, create a separate document for reference, or distill your mission statement into a slogan that you can place at the head of your document. Brand Guidelines Buyer Persona A buyer persona is a fictional representation of your ideal customer.

Branding 114

Branding User-Generated PR Law 114

Hubspot Marketing

SEPTEMBER 25, 2024

Lead scoring is the process of assigning values, often in the form of numerical “points,” to each lead you generate to evaluate the likelihood of them becoming a customer. This process helps sales and marketing teams prioritize leads, respond to them appropriately, and increase the rate at which those leads become customers.

Logistics 107

Logistics Analytics Inbound Marketing Finance 107

Neil Patel

JUNE 9, 2025

You should also place greater emphasis on generating third-party brand mentions and using schema markup (structured data). Here’s what Robby Stein, Google’s VP of Search, said about AI Mode in a post on The Keyword : “Using a custom version of Gemini 2.0, Digital PR is important LLMs access information in two ways. in English.

PR 60

PR User-Generated SEO Health 60

Hubspot Marketing

JULY 22, 2024

Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research. A buyer persona is a semi-fictional description of your ideal customer, focusing on traits like: Age Location Title Goals Personal challenges Pains Triggering event 5.

Marketing Plan 105

Marketing Plan Marketing Social Media Marketing Marketers 105