Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Hubspot Marketing

MARCH 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model , letting customers determine how much they wanted to pay.

Fashion 118

Fashion Price Branding Manufacturing 118

Hubspot Marketing

FEBRUARY 23, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Delta Airlines is taking a different marketing approach in its latest video called “Grow Your World With Every Mile” highlighting its SkyMiles program. They just might be.

User-Generated 104

User-Generated Promotion Management Branding 104

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” This tool aims to make HubSpot’s software more interactive and user-friendly.

User-Generated 92

User-Generated CRM Marketing Marketers 92

Hubspot Marketing

APRIL 25, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The manufacturer posted a four-hour-long video to its YouTube channel featuring a custom Lofi playlist that serves as the soundtrack to an animated character’s road trip.

Manufacturing 125

Manufacturing User-Generated Traditional Marketing Education 125

illumin

OCTOBER 6, 2023

Following the short-form video platform’s success, Instagram introduced Reels and YouTube introduced Shorts. This leaves the video giant struggling to balance Shorts with their traditional video content. Long form videos offer the opportunity to show pre-roll, mid-video, and post-video ads.

Energy 89

Energy Advertising Advertisers Health 89

Lynton Web

AUGUST 21, 2023

In the ever-evolving world of CRM, HubSpot has introduced a game-changer: custom CRM cards. These cards allow businesses to display custom information from external systems or even provide extra functionality within HubSpot. Let's explore just how they can benefit your business. What Are CRM Cards?

CRM 52

CRM Real Estate Customer Transform 52

Hubspot Marketing

OCTOBER 24, 2023

Marketers use ML to understand customer behavior and identify trends in large datasets, allowing them to create more efficient marketing campaigns and improve marketing ROI. For example, Netflix uses machine learning to enhance its recommendations algorithm, forecast demand, and increase customer engagement.

User-Generated 109

User-Generated Price Retail Marketing 109

Hubspot Marketing

AUGUST 21, 2023

Here, we'll discuss how to create compelling descriptions for your YouTube channel and videos. YouTube Video Descriptions Every YouTube video includes a description that can be found under the viewport of the video. A YouTube content creator's video description attracts and converts an audience.

Millennials 98

Millennials Real Estate SEO Product 98

Lynton Web

JANUARY 22, 2024

Then, it's time to introduce Rubric, Lynton's latest premium CMS Hub Theme. Tailor-made for educational institutions but highly versatile for any organization, Rubric is the perfect blend of aesthetics, functionality, and advanced customization. You can even delve into advanced features like adding custom CSS styles.

Price 64

Price Education Customer Branding 64

Search Engine Land

FEBRUARY 15, 2024

Lead generation is the process of finding and learning about potential customers. The strategies leveraged to do this can vary based on your target customer, company, and industry. Watched a certain percentage of a video ad you ran. Below is a summary of the insights she shared. What is lead generation? Clicked on your ads.

CRM 113

CRM User-Generated Advertising Advertisers 113

Hubspot Marketing

SEPTEMBER 22, 2023

On the other hand, MMS, or "Multimedia Message Service", goes beyond simple text and allows users to send multimedia content such as pictures, videos, audio files, and even formatted text. Harnessing the capabilities of AI, you can leverage customer data and insights to create tailored SMS campaigns that resonate with your recipients.

User-Generated 107

User-Generated Key Performance Indicator Communications Marketing 107

Hubspot Marketing

MAY 9, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. began introducing more budget-friendly alternatives to viral beauty products, also known as dupes. Fans of the beauty company e.l.f. don’t seem to think so. Some of e.l.f.’s

Gen Z 104

Gen Z User-Generated Retail Shoppers 104

Search Engine Land

DECEMBER 4, 2023

It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Ask your representative or customer support for guidance. Personalization: Tailoring experiences for maximum impact Enhancing customer experience (CX) should be a top priority for B2B marketers. See terms.

Transform 113

Transform Marketing Marketers User-Generated 113

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. This functionality could be used in HubSpot tools where new commenting isn’t available.

CRM 105

CRM Law Communications Management 105

Sprout Social

OCTOBER 25, 2022

Every customer journey begins with the same step. Your audience becomes a pipeline to your most relevant customer in the exact moment their friends and family need your product. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others.

Branding 127

Branding Customer Journey Marketing Automation Platform Fashion 127

Hubspot Marketing

JANUARY 2, 2023

But those qualities can be difficult to pin down — which is why I spoke with nine HubSpot leaders who were nominated by their direct reports as leaders with good boss energy. Before we dive into HubSpot leaders' tips for embodying good boss energy … Let's cover what it is. hubspot "Today, I will embody Good Boss Energy".

Energy 113

Energy Entertainment Management Place 113

Hubspot Marketing

NOVEMBER 14, 2022

Fortunately, HubSpot invests in creators and keeps a pulse on the latest content creation trends. I spoke to creators in HubSpot's Creator Program and asked for their advice on how marketing professionals can adapt to the creator economy. Lessons Content Marketers Can Learn from HubSpot's Creators. Be Consistent.

Content Marketing 91

Content Marketing Marketing Marketers Education 91

Duct Tape Marketing

DECEMBER 1, 2021

What do you new things do you hope to introduce around this topic? [3:46] 12:48] What would you tell the person who says that video isn’t for them? [15:31] This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Sendinblue. a brand with purpose. a brand with purpose.

Real Estate 97

Real Estate Branding Finance Education 97

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. But even more shockingly, as the world opened up and employment rates rose, consumers watched even more video content. How do I create videos that stick?

Branding 107

Branding Video Marketing Millennials B2C 107

Hubspot Marketing

MAY 16, 2023

Have you ever spoken with customer service via a chatbot? An AI assistant mimics human-like interactions and can assist in various activities — from organizing your inbox to responding to customer queries. Where Marketers Can Best Use AI Assistants Personalizing customer support. Getting a fuller understanding of your customers.

CRM 95

CRM Marketing Marketers User-Generated 95

Martech

DECEMBER 4, 2023

It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Ask your representative or customer support for guidance. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

Transform 103

Transform Marketing Marketers User-Generated 103

Hubspot Marketing

JANUARY 10, 2023

There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. How do videos go viral? While for YouTubers of today, it may take a lot of luck, some common elements of viral videos can set you up for success. What’s the secret? Uses engaging story-telling format.

CRM 98

CRM Video Marketing Branding Product 98

Hubspot Marketing

NOVEMBER 29, 2023

The latter is a specific marketing strategy used to educate potential customers on a particular topic by creating demand rather than directly pushing toward a sale. An example may be a heartwarming welcome video, like one from Stanford. The video generated more than 5.5 It helps reach a broader audience. Image Source 4.

Education 92

Education Gen Z eBook Marketing 92

Rock Content

MAY 3, 2024

Source: Hubspot ) Interactive experiences convert two times more likes and shares. Source: Demand Metric ) Eighty-four percent of customers expect brands to produce content that entertains, provides solutions and produces experiences. Customized content Customization is becoming increasingly important for marketers. “It

Transform 80

Transform Key Performance Indicator User-Generated Education 80

Neil Patel

JANUARY 1, 2023

One example of enterprise SEO at work is Hubspot. Brands that use an enterprise SEO strategy include Adobe, Hubspot, and Microsoft. Instead, draw in your audience with video, images, and even some audio. Create customized solutions. HubSpot’s Website Grader. million keywords.

SEO 93

SEO Analytics User-Generated Price 93

Martech

AUGUST 6, 2021

For example, in-store QR codes, and the conversational chatbot can be used by businesses to persuade customers to give crucial first-party data that can be leveraged for targeted marketing and audience building. Brand can be built utilizing podcasting, new video strategies and leveraging the media to place relevant news stories.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Hubspot Marketing

FEBRUARY 13, 2023

at HubSpot for their top tips on cross-departmental collaboration. Cross-functional campaigns are important because they help align teams to the same objectives, introduce fresh insights to old processes, and boost the performance of the teams involved. HubSpot ) 1. HubSpot ) 1. What does it take?

COS 82

COS Marketing Marketers Communications 82

Hubspot Marketing

JANUARY 8, 2024

Poll your customers, newsletter subscribers, or social media followers. Source: HubSpot Podcast Network ✏️ Write a snappy description. promotional posts, videos, and so on). Introduce advertisements. Whatever emotions listeners experience from listening to you, identify the promise your podcast makes to them.

Affiliate Marketing 96

Affiliate Marketing Advertising Advertisers Promotion 96

Customers.ai

MARCH 16, 2023

Sales Automation Tools for Prospecting Sales Automation Tools for Cadence Automation Sales Automation Tools for System Integration Sales Automation Tools for Customer Relationship Management Sales Automation Tools for Meeting and Scheduling Sales Automation Tools for Sales Engagement Find Your Customers with Customers.ai

CRM 97

CRM User-Generated Management Communications 97

Search Engine Land

OCTOBER 3, 2023

With OCT data fed back into those algorithms, you can teach the platforms to find the right leads – those most likely to move along the customer journey and become customers or clients. Facebook and LinkedIn, meanwhile, rely on customer data to tie conversions back to ad spend. LinkedIn is newer to the OCT game.

CRM 113

CRM Advertising Advertisers Customer Journey 113

Hubspot Marketing

JULY 28, 2022

The outcome of giving a good impression in emails goes a long way to connect with potential business contacts or customer. When you send a welcome email to a new blog reader, newsletter subscriber, or customer, you're making a first impression on behalf of your brand. Always give customers a way to opt-out. Let's dive in.

Customer 145

Customer Non-Profit User-Generated Customer loyalty 145

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). The ability to create internal and customer-facing fields integrated into landing pages and websites transformed digital engagement. Part 1, AI marketing automation: How it works and why marketers should care, is here. What’s next?

Transform 105

Transform User-Generated Marketing Automation Platform CRM 105

Hubspot Marketing

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And helping them book a meeting to learn more.

SEO 95

SEO Shoppers User-Generated Retail 95

Sprout Social

NOVEMBER 19, 2020

For Sprout, it’s about smartly growing our ecosystem to provide the best possible customer experiences—and knowing that each and every integration serves a purpose and brings value. . Here, we’re highlighting recent enhancements that provide Sprout customers of all shapes and sizes the best tools of the trade.

Customer 100

Customer CRM Communications Management 100

Hubspot Marketing

AUGUST 18, 2022

Download HubSpot's Co-Marketing Kit + Templates to learn more about co-branding best practices and build out your process with universal, customizable templates. The combination of Kanye's personal brand and Adidas' growing streetwear segment has made for robust company earnings and brand growth since it was introduced. Image Source.

Branding 145

Branding Fashion Shoppers Food 145