Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Big data allows them to capture trends and predict future behaviours to create a more personalised experience.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Econsultancy

FEBRUARY 2, 2022

Across all ages groups and demographics surveyed, over 50% of respondents stated that companies which were not applying personalisation to their communications were unlikely to receive their repeat custom. That’s where data points can be used to make an informed decision about propositions that will make the customer feel valued.

Gen Z 66

Gen Z Customer Journey Millennials User-Generated 66

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing. Data analysis.

Market Trends 96

Market Trends Influencer Marketing Transform Marketing 96

Econsultancy

MARCH 21, 2022

Of course, there’s a multitude of technologies that work in the service of user experience and customer experience, including data management and customer data platforms, which Adobe’s 2022 Digital Trends report ranks as senior executives’ key technological priorities for 2022. ” Platforms like Heap.io

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Bannerflow

MAY 22, 2023

This has led to an increase in the production of original programming by online streaming services, whilst for advertisers it presents opportunities to use targeted advertising and data-driven insights to reach specific audiences. The Benefits of CTV – What is in it for advertisers? billion U.S.

Advertising 52

Advertising Advertisers Entertainment User-Generated 52

Econsultancy

JANUARY 17, 2022

“It also creates another touch point to increase engagement and take our relationship with customers to more responsive, more personalised places,” he said. Engaging customers through deeper personalisation. So how are restaurants using this data? Going beyond transactions to drive emotional loyalty.

Food 67

Food User-Generated Customer Analytics 67

Econsultancy

MARCH 7, 2022

” “Some of these examples include WiFi enablement in physical store locations to improve personalisation, mobile capability with in-store maps for inventory locations, and AI chatbots that expedite customer service inquiries across all communication channels,” he says.  

Retail 55

Retail Transform eCommerce Shoppers 55

Bannerflow

FEBRUARY 10, 2022

Over 400 senior marketers responded to our survey. The global digital transformation market is projected to grow from $469.8 New digital approaches and investing in different tactics have become essential for any marketing team to keep up with the curve. billion in 2020 to $1,009.8 Improving insights through digital improvement.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Bannerflow

FEBRUARY 10, 2022

Over 400 senior marketers responded to our survey. The global digital transformation market is projected to grow from $469.8 New digital approaches and investing in different tactics have become essential for any marketing team to keep up with the curve. billion in 2020 to $1,009.8 Improving insights through digital improvement.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Bannerflow

APRIL 27, 2020

This includes: Look after your data strategy – or face the consequences… Contextual advertising is back. Onsite personalisation through dynamic creative optimisation (DCO). Here’s our breakdown on what you need to know… Look after your data strategy. Take in-housing to the next level. Programmatic TV is growing fast.

Advertising 89

Advertising Advertisers Gen Z Place 89

Bannerflow

JUNE 7, 2019

Scaling up personalised content with Casumo. Lara Formosa, Digital Creative Specialist: We strive towards personalisation in our ads. Therefore, we produce hundreds of creatives to target different markets, at different stages of the customer journey. This requires an incredibly agile setup and approach.

Advertising 75

Advertising Advertisers Customer Journey Copywriting 75

Bannerflow

APRIL 17, 2019

Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. Which industries are benefiting from personalisation. Why building mobile first is now essential.

Advertising 75

Advertising Advertisers Transform Industry Insights 75

Bannerflow

APRIL 1, 2019

There is a crisis across digital marketing and creativity has taken a back seat. For some marketers, a reliance on live data has seemingly become more important than the creative concept behind display campaigns. The limitations of being just data driven. Personalisation and the creativity crisis.

Advertising 40

Advertising Advertisers CMO Digital Marketing 40

Bannerflow

APRIL 27, 2020

This includes: Look after your data strategy – or face the consequences… Contextual advertising is back. Onsite personalisation through dynamic creative optimisation (DCO). Here’s our breakdown on what you need to know… Look after your data strategy. Take in-housing to the next level. Programmatic TV is growing fast.

Advertising 52

Advertising Advertisers Gen Z Place 52

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Bannerflow

OCTOBER 3, 2019

The telecom industry is a challenging environment for marketers and it can be hard for display advertising to cut through the noise. Nevertheless, there are solutions that tackle the biggest challenges in telecom marketing. In our telecom marketer’s guide, we breakdown our top 4 solutions for effective display advertising.

Advertising 40

Advertising Advertisers Transform Customer loyalty 40

Econsultancy

DECEMBER 8, 2021

Robin Ward, Head of Sales for creator-driven marketplace LTK, believes so, telling Econsultancy how recent investment has resulted in “100%+ growth year-on-year in the number of creators joining LTK” as well as “100% growth in investment from brands by the end of 2021.

Retail 52

Retail Influencer Marketing eCommerce Customer loyalty 52

Bannerflow

APRIL 27, 2020

This includes: Look after your data strategy – or face the consequences… Contextual advertising is back. Onsite personalisation through dynamic creative optimisation (DCO). Here’s our breakdown on what you need to know… Look after your data strategy. Take in-housing to the next level. Programmatic TV is growing fast.

Advertising 40

Advertising Advertisers Gen Z Place 40

Adobe Experience Cloud Blog

MAY 23, 2014

As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. The Marketing U-Turn. Manage your Customer Data in a Scalable Manner.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Management 89

Management Real Estate Branding Food 89

Bannerflow

JUNE 17, 2019

But what is it marketers need to know to stay at the forefront of an evolving digital advertising landscape? In this article, we interview Kevin Lee, Chairman and Founder of US marketing firm, Didit. What are the most important considerations for marketers doing display advertising today? Kevin Lee: Data informs the creative.

Advertising 75

Advertising Advertisers Marketing Mix Price 75

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. Both users and ad expenditure in this space are rising astronomically around the world.

Advertising 52

Advertising Advertisers Transform Shoppers 52

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. Both users and ad expenditure in this space are rising astronomically around the world.

Advertising 52

Advertising Advertisers Transform Shoppers 52

Bannerflow

NOVEMBER 8, 2018

In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . At the same time, these marketers also stated that they found data driven personalisation the most difficult marketing tactic of all….

Advertising 63

Advertising Advertisers Branding Management 63

Econsultancy

MARCH 25, 2022

Dave Murray is Managing Director Europe of global influencer marketing platform, LTK. So much so I quit my ‘nine to five’ as global director at a performance marketing network to work alongside co-founders Baxter and Amber Venz Box. Tell us about your role… how did you get into the industry?

Shoppers 91

Shoppers Influencer Marketing Retail Price 91

Bannerflow

DECEMBER 16, 2021

To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan. It’s important to have a view of the market, know what’s trending and understand what consumers want from your brand. In this article, we take a closer look at social ad trends.

Advertising 98

Advertising Advertisers Influencer Marketing Entertainment 98

Bannerflow

OCTOBER 10, 2019

Dynamic creative optimisation (DCO) is a practice that although many marketers are familiar with, very few actually apply to their digital marketing campaigns. However, one of the most common barriers for marketers is the knowledge gap between idea and application. In this process, the more data you have the better!

Advertising 45

Advertising Advertisers CRM Management 45

Bannerflow

NOVEMBER 11, 2019

In our opinion, it’s probably the best ad creator on the market. That’s why Creative Studio is as important for marketers, as it is for designers.”. First, and foremost Creative Studio is an enabler to create personalised, quality ads – at scale. Creative Studio is easy to use and for how marketing teams function in reality.

User-Generated 45

User-Generated Advertising Advertisers Management 45

SocialPilot

JANUARY 29, 2024

Influencer marketing is not new to anyone in this digital age. And the fact that it is derived from emotional marketing is also long standing. What Exactly Is Influencer Marketing? The process of influencer marketing is a gamble that can work wonders when played right. The same goes for the world of influencer marketing.

Influencer Marketing 89

Influencer Marketing Branding Communications Email Marketing 89

Bannerflow

JULY 5, 2019

Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising campaigns. Campaigns that are both creative and data-driven – at scale. Using audience data, at programmatic scale: The Amanda Foundation. is remarkable for its use of audience data. CMC Markets reacted instantly.

Millennials 68

Millennials Advertising Advertisers Communications 68

Econsultancy

DECEMBER 13, 2021

Here’s the list for 2021, touching on themes such as data privacy, TikTok, customer experience in the round, and digital transformation in FMCG and B2B. Breaking into the Chinese market is a notorious challenge for many overseas brands, despite the appeal. B2B marketing and commerce trends in 2021: what do the experts predict?

Transform 52

Transform Manufacturing eCommerce Fashion 52

Bannerflow

SEPTEMBER 14, 2018

DMPs, or data management platforms, should be at the heart of your digital advertising. Marketing teams simply cannot afford not to use a DMP. What is a data management platform (DMP)? These audience segments can be shared with other marketing systems to select and target the same segments for different purposes.

Advertising 63

Advertising Advertisers CRM Management 63

Exposure Ninja

AUGUST 18, 2022

“Email marketing is dead! On average, email has an ROI of $36 for every $1 spent , and email marketing is estimated to reach a revenue of almost $11 billion by the end of 2023. Email marketing is a fantastic tool for any business, and email automation takes it to a whole new level. Why you need email marketing.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Bannerflow

JULY 12, 2019

Knowing the basics of programmatic and how it works is essential for marketers. Programmatic advertising has been referred to by many as the ‘blackbox’ of online marketing, filled with jargon and almost exponential in its growth. As a digital marketer, you most likely will have heard of programmatic advertising.

Advertising 74

Advertising Advertisers Transform Digital Marketing 74

Bannerflow

DECEMBER 8, 2021

The Global Internet Advertising Market Report , from Research and Markets, adds that internet advertising will increase at a CAGR of 24.7% Amazon and retail marketing – the continued growth. In fact, 83% of marketers in the US were reliant on third-party cookies as of July 2021, according to Statista.

Advertising 98

Advertising Advertisers Retail Digital Buyers 98

Bannerflow

FEBRUARY 26, 2020

And why does every marketing team need one? In this blog we focus on the different benefits and values that a creative management platform can provide a marketing team, including: Increasing efficiency within production. Personalising at scale, via dynamic creative optimisation (DCO). Driving engagement through creativity.

Management 98

Management Advertising Advertisers Transform 98

Bannerflow

DECEMBER 16, 2019

Creating a personalised link between what you’re offering and what the consumer is potentially searching for. How the end of cookies could impact online advertisers: Audience driven planning: Advertisers won’t need to plan around channels! Instead online advertising can target their market audience anywhere and everywhere.

Gen Z 81

Gen Z Advertising Advertisers Millennials 81