Search Engine Land

MARCH 8, 2024

The day after Google released its new search spam policies , including the March 2024 spam and core updates, Google began penalizing websites that the search company felt violated those spam policies. These sites also received a notice of these penalties in the manual actions section within Google Search Console. Manual actions.

User-Generated 134

User-Generated SEO 134

Internet Marketing Ninjas

FEBRUARY 2, 2022

De-duplication refers to Google’s practice of removing an organic result if the same page appears in other sections of SERPs, like featured snippets and top stories. Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, get together to explain de-duplication and why it is not good news for SEO.

SEO 90

SEO Marketing Marketers 90

Set Up

JULY 3, 2023

. #6 - Samsung - “Flipvertising” by CHEP Network Social + Influencer Grand Prix Samsung『Flipvertising』 I chose this ad because of Samsung’s creative efforts to increase searches and chatter online, while using Google’s algorithm to keep showing their product to the people who played along.

Transform 59

Transform Entertainment Health Advertising 59

Search Engine Journal

APRIL 20, 2022

Brave aims to rid AMP from its web browser with a new feature called De-AMP, which ensures users visit a publisher’s URLs instead of Google’s. The post Brave Browser Now Bypasses Google’s AMP Pages appeared first on Search Engine Journal.

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Search Engine Land

APRIL 10, 2023

ads and 804M impressions from brands that ran paid advertising on LinkedIn in 43% EMEA (DE, ES, FR, UK, CH, IT), 52% NA (US & CA), and 5% APAC between 7/1/2021 and 7/1/2022 to identify key visual elements and creative strategies. VidMob analyzed 16.7K ads and 83.6M VidMob analyzed 16.7K ads and 83.6M

Advertising 89

Advertising Advertisers Branding Product 89

Search Engine Land

JULY 25, 2023

The post How to unlock new efficiency and results with process automation appeared first on Search Engine Land. If you want to learn more about how it can help establish new efficiencies and performance across your organization, download Fluency’s latest ebook today.

Transform 86

Transform eBook Advertising Advertisers 86

Search Engine Land

JANUARY 6, 2023

We’ve all heard about search engine optimization (SEO) , but what about search engine de-optimization? In one Search Off The Record episode , Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. Get the daily newsletter search marketers rely on.

User-Generated 103

User-Generated eCommerce SEO Place 103

Search Engine Land

FEBRUARY 16, 2024

However, this has increased with Amazon’s focus on using AI and machine learning for product recommendations, search relevancy, and customer behavior analysis. Dig deeper: 5 reasons Amazon Ads is better than Google Ads for ecommerce Get the daily newsletter search marketers rely on. Images and multimedia. See terms.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Search Engine Journal

JUNE 8, 2022

Founder of Yoast, Joost de Valk, explains the surprising reason he changed his mind on adding IndexNow to the SEO plugin. The post Yoast On Why It’s Adopting IndexNow Protocol appeared first on Search Engine Journal.

SEO 88

SEO 88

Calvyn Lee Blog

NOVEMBER 12, 2022

Therefore, they eagerly search for earning opportunities, as well as freebies. So, you should pay special attention to iGaming, which is a real leader in BR, but you can also try Forex, Credit Cards (Santander Bank and Banco de Brasil), and Sweepstakes. From 2014 to 2020, Brazil was in a deep economic crisis. Pricing model: CPC.

Affiliate Marketing 246

Affiliate Marketing Finance Marketing Marketers 246

Martech

MAY 5, 2023

Look at the customer’s search behavior, look at the context of their search, look at the Google recommendations, and you will notice that the same words, terms, and topics will come up all the time. This creates “inflection points” between your solution and their search. The rest of them go un-noticed, unless de-anonymized.

Customer Journey 104

Customer Journey CMO CRM Customer 104

Search Engine Land

APRIL 22, 2024

The search engine provides structured data formats and tools that allow us to supply information to Google. Once sufficient learnings are extracted, Google then retires or de-emphasizes these structured data formats, making them less impactful or obsolete. Google doesn’t use the keywords meta tag in our web search ranking.

SEO 104

SEO User-Generated Advertising Advertisers 104

Search Engine Land

APRIL 29, 2024

Get the daily newsletter search marketers rely on. de) account for almost 20% of all top positions in Austria. Business email address Subscribe Processing. See terms. In Austria,AT ccTLDs inversely correlate with German ccTLDs German ccTLDs (.de) By contrast, Austrian ccTLDs make up less than 1% of all domain structures in Germany.

SEO 107

SEO Fashion Branding Management 107

CMO Network

JUNE 17, 2022

For 18 years, Spencer Stuart, the executive search giant has released a CMO Tenure Study, which has become a de facto State of the Union of chief marketing officer job security and, implicitly, a story about CMO performance. But is it an accurate reflection of the industry it purports to represent?

CMO 74

CMO Marketing Marketers 74

Search Engine Land

JANUARY 24, 2023

A simple search feature that helps you find your most important SEO settings. Take control of how your site looks in search results and on social media. The post Yoast SEO version 20 with a new interface for settings appeared first on Search Engine Land. Get actionable SEO recommendations to grow your traffic.

SEO 86

SEO Management Product 86

Search Engine Land

APRIL 18, 2023

Join Andy Gremett, director of product marketing at Treasure Data, and guest speaker Joana de Quintanilha, VP, and principal analyst at Forrester, in their informative MarTech session as they share perspectives and learnings on how you can transform customer journeys for better CX and results.

Transform 84

Transform Customer Journey Product Marketing Customer 84

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Calvyn Lee Blog

SEPTEMBER 21, 2022

Service desk applications often de?ned Companies rise and fall based on their ability to deliver new technologies and services quickly, and Agile, Lean, and DevOps culture de?ned Your goals comprise the roadmap that de?nes IT service management (ITSM) is the backbone of most enterprise IT organisations today.

Transform 130

Transform Communications Management Health 130

Search Engine Land

MARCH 15, 2024

Because paid links manipulate search rankings and reward websites with rankings, they should not have gained. Get the daily newsletter search marketers rely on. It’s not de-indexed, just all rankings are gone. Add this to already junk content, and you have millions of websites that purely exist to manipulate search.

PR 100

PR SEO Fashion Price 100

Search Engine Land

OCTOBER 9, 2023

In this public filing, the DOJ lodged these complaints against Google: Entering into exclusivity agreements that forbid preinstallation of any competing search service. Get the daily newsletter search marketers rely on. The objective would be to leave Google more search-focused.

Advertising 120

Advertising Advertisers Price Search Marketers 120

Search Engine Land

APRIL 14, 2023

Mondelez CEO Dirk Van de Put had previously cited concerns over their ads being placed next to “wrong messages,” including hate speech. The post Advertisers slow to return to Twitter despite Musk’s claims appeared first on Search Engine Land.

Advertising 98

Advertising Advertisers Education Place 98

Search Engine Land

FEBRUARY 7, 2024

” Dig deeper: 5 tips for effective PPC bidding on a budget Get the daily newsletter search marketers rely on. What does the paid search community think? Michael De Boeck posted on LinkedIn that he doesn’t like value-based bidding because it is positioned as the “ultimate upgrade” for lead generation campaigns.

Non-Profit 112

Non-Profit Whitepaper Advertising Advertisers 112

Hubspot Marketing

DECEMBER 20, 2019

The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in. If a user searches for HubSpot.com from Germany, a hreflang tag is responsible for changing the link available in the search engines. The tag is: rel="alternate" hreflang="x".

SEO 128

SEO Customer 128

Search Engine Land

OCTOBER 31, 2023

The surge in visual search tools – such as Google’s “Search by image” feature, Google Lens, and more – has shifted visual optimization from a mere recommendation into an essential requirement. It now plays a pivotal role in influencing search engine results and ensuring a smooth and engaging user experience.

Transform 107

Transform User-Generated SEO Management 107

Search Engine Land

JANUARY 30, 2024

Google search interest in the topic of CTR far exceeds that of conversion rate (CVR), even though conversions more directly align with the health and success of a business. This expansion leads to ads appearing for less relevant or related search queries, distorting the true effectiveness of CTR as a performance metric.

Real Estate 107

Real Estate Key Performance Indicator Advertising Advertisers 107

Martech

NOVEMBER 12, 2021

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Sellers are under constant threat of being de-listed.

Price 91

Price Manufacturing Search Marketers Product 91

Search Engine Land

JANUARY 8, 2023

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options. Google lets users see their related search history with new card. 2019: Google started rolling out a new feature in search named “your related activity” that let signed in Google users pick up on previous searches related to the query they just added.

Search Marketers 89

Search Marketers Marketing Marketers User-Generated 89

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. Today, we not only optimize for search engines but also optimize the overall web presence of a business. We are moving on from SEO to search optimization. The search engine industry is no exception.

SEO 112

SEO Health User-Generated Education 112

Search Engine Land

DECEMBER 15, 2022

Google has updated its search quality raters guidelines for the second time in 2022, only four and a half months since its last update in July 2022. Google said it adds another level of, a new dimension of quality to assess its search results. This now stands for experience, expertise, authoritativeness, and trustworthiness.

Communications 116

Communications Place Product SEO 116

Hubspot Marketing

MAY 30, 2023

Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions. TikTok has evolved from a video-sharing app to a powerful search engine, with 40% of young adults in the U.S. turning to the app to search for businesses instead of traditional search engines like Google.

Customer Acquisition 106

Customer Acquisition Influencer Marketing Promotion Advertising 106

Search Engine Land

DECEMBER 6, 2022

Microsoft says “Smart remarketing lists have been proven to drive increased performance across the Microsoft Search and Audience Networks. Advertisers who leverage these lists see a 92% increase in click-through rate (CTR) and a 45% reduction in cost-per-acquisition (CPA) when they use these lists on the Microsoft Search Network.1

Advertising 86

Advertising Advertisers Promotion Price 86

Digital Marketer

FEBRUARY 27, 2023

The other part is the idea that ChatGPT might become a substitute for Google and other search engines. Meyers said, “While Google isn’t going anywhere, we can expect the landscape of search to change in unexpected (and occasionally unwanted) ways in the next year.” As for me, I think ChatGPT is just another tool.

Transform 95

Transform Marketing Marketers eBook 95

Rock Content

JANUARY 9, 2024

With ChatGPT on the scene, the search platform is doubling down on user experience and diverse perspectives. No more one-size-fits-all search; expect personalized content that truly resonates. Search gets immersive. Outstanding content is the new gold. B2B content creators rise : trust individual voices, not faceless brands.

User-Generated 86

User-Generated Transform Advertising Advertisers 86

Rock Content

APRIL 24, 2024

Since the boom in the use of Artificial Intelligence, many have raised questions about its impact on the quality of internet searches, the content delivered to the audience, and user experience. Its objective is solely to improve the quality of searches, prioritizing original and relevant content.

User-Generated 52

User-Generated SEO Global Marketing Product 52

Doug Garnett

FEBRUARY 28, 2024

Philosophies and Psychology The question returned recently while reading Toward a Process Approach in Psychology by Paul van Geert and Naomi de Ruiter. De Ruiter, who wrote the chapters on self-esteem, does not recommend rejecting substance ontology out-of-hand as she sees value to society from its study.

Advertising 49

Advertising Advertisers Retail Marketing 49

Martech

OCTOBER 27, 2021

Specifically with regards to diversity, 27% of companies have sent an email detailing their stance on DE&I. The post Marketers search for new email marketing technology to meet pandemic challenges appeared first on MarTech. Most of those who haven’t don’t plan to. Why we care. Get MarTech’s Email Marketing Periodic Table.

Email Marketing 102

Email Marketing Transform Marketing Marketers 102

Search Engine Land

DECEMBER 2, 2022

Our approach to policy enforcement will rely more heavily on de-amplification of violative content: freedom of speech, but not freedom of reach.” appeared first on Search Engine Land. .” Twitter Says That its Moderation Policies Have Not Changed in Light of Musk Takeover (Social Media Today).

Advertising 119

Advertising Advertisers Price Branding 119