Search Engine Journal

APRIL 20, 2022

Brave aims to rid AMP from its web browser with a new feature called De-AMP, which ensures users visit a publisher’s URLs instead of Google’s. The post Brave Browser Now Bypasses Google’s AMP Pages appeared first on Search Engine Journal.

114

114

Search Engine Land

APRIL 10, 2023

ads and 804M impressions from brands that ran paid advertising on LinkedIn in 43% EMEA (DE, ES, FR, UK, CH, IT), 52% NA (US & CA), and 5% APAC between 7/1/2021 and 7/1/2022 to identify key visual elements and creative strategies. VidMob analyzed 16.7K ads and 83.6M VidMob analyzed 16.7K ads and 83.6M

Advertising 92

Advertising Advertisers Branding Product 92

Search Engine Land

JULY 25, 2023

The post How to unlock new efficiency and results with process automation appeared first on Search Engine Land. If you want to learn more about how it can help establish new efficiencies and performance across your organization, download Fluency’s latest ebook today.

Transform 89

Transform eBook Advertising Advertisers 89

Search Engine Land

JANUARY 6, 2023

We’ve all heard about search engine optimization (SEO) , but what about search engine de-optimization? In one Search Off The Record episode , Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization – the process of taking a page off SERPs. Get the daily newsletter search marketers rely on.

User-Generated 105

User-Generated eCommerce SEO Place 105

Search Engine Land

FEBRUARY 16, 2024

However, this has increased with Amazon’s focus on using AI and machine learning for product recommendations, search relevancy, and customer behavior analysis. Dig deeper: 5 reasons Amazon Ads is better than Google Ads for ecommerce Get the daily newsletter search marketers rely on. Images and multimedia. See terms.

Marketing Strategy 127

Marketing Strategy Shoppers eCommerce Advertising 127

Search Engine Journal

JUNE 8, 2022

Founder of Yoast, Joost de Valk, explains the surprising reason he changed his mind on adding IndexNow to the SEO plugin. The post Yoast On Why It’s Adopting IndexNow Protocol appeared first on Search Engine Journal.

SEO 88

SEO 88

Martech

MAY 5, 2023

Look at the customer’s search behavior, look at the context of their search, look at the Google recommendations, and you will notice that the same words, terms, and topics will come up all the time. This creates “inflection points” between your solution and their search. The rest of them go un-noticed, unless de-anonymized.

Customer Journey 113

Customer Journey CMO CRM Customer 113

Calvyn Lee Blog

NOVEMBER 12, 2022

Therefore, they eagerly search for earning opportunities, as well as freebies. So, you should pay special attention to iGaming, which is a real leader in BR, but you can also try Forex, Credit Cards (Santander Bank and Banco de Brasil), and Sweepstakes. From 2014 to 2020, Brazil was in a deep economic crisis. Pricing model: CPC.

Affiliate Marketing 246

Affiliate Marketing Finance Marketing Marketers 246

Search Engine Land

APRIL 22, 2024

The search engine provides structured data formats and tools that allow us to supply information to Google. Once sufficient learnings are extracted, Google then retires or de-emphasizes these structured data formats, making them less impactful or obsolete. Google doesn’t use the keywords meta tag in our web search ranking.

SEO 111

SEO User-Generated Advertising Advertisers 111

Search Engine Land

APRIL 29, 2024

Get the daily newsletter search marketers rely on. de) account for almost 20% of all top positions in Austria. Business email address Subscribe Processing. See terms. In Austria,AT ccTLDs inversely correlate with German ccTLDs German ccTLDs (.de) By contrast, Austrian ccTLDs make up less than 1% of all domain structures in Germany.

SEO 113

SEO Fashion Branding Management 113

Search Engine Land

JANUARY 24, 2023

A simple search feature that helps you find your most important SEO settings. Take control of how your site looks in search results and on social media. The post Yoast SEO version 20 with a new interface for settings appeared first on Search Engine Land. Get actionable SEO recommendations to grow your traffic.

SEO 89

SEO Management Product 89

CMO Network

JUNE 17, 2022

For 18 years, Spencer Stuart, the executive search giant has released a CMO Tenure Study, which has become a de facto State of the Union of chief marketing officer job security and, implicitly, a story about CMO performance. But is it an accurate reflection of the industry it purports to represent?

CMO 74

CMO Marketing Marketers 74

Search Engine Land

APRIL 18, 2023

Join Andy Gremett, director of product marketing at Treasure Data, and guest speaker Joana de Quintanilha, VP, and principal analyst at Forrester, in their informative MarTech session as they share perspectives and learnings on how you can transform customer journeys for better CX and results.

Transform 87

Transform Customer Journey Product Marketing Customer 87

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. This remained true throughout 2022, even despite growing concerns about its data harvesting and privacy policies.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Search Engine Land

OCTOBER 9, 2023

In this public filing, the DOJ lodged these complaints against Google: Entering into exclusivity agreements that forbid preinstallation of any competing search service. Get the daily newsletter search marketers rely on. The objective would be to leave Google more search-focused.

Advertising 123

Advertising Advertisers Price Search Marketers 123

Search Engine Land

APRIL 14, 2023

Mondelez CEO Dirk Van de Put had previously cited concerns over their ads being placed next to “wrong messages,” including hate speech. The post Advertisers slow to return to Twitter despite Musk’s claims appeared first on Search Engine Land.

Advertising 100

Advertising Advertisers Education Place 100

Hubspot Marketing

DECEMBER 20, 2019

The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in. If a user searches for HubSpot.com from Germany, a hreflang tag is responsible for changing the link available in the search engines. The tag is: rel="alternate" hreflang="x".

SEO 127

SEO Customer 127

Martech

NOVEMBER 12, 2021

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Sellers are under constant threat of being de-listed.

Price 100

Price Manufacturing Search Marketers Product 100

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. Today, we not only optimize for search engines but also optimize the overall web presence of a business. We are moving on from SEO to search optimization. The search engine industry is no exception.

SEO 118

SEO Health User-Generated Education 118

Search Engine Land

DECEMBER 15, 2022

Google has updated its search quality raters guidelines for the second time in 2022, only four and a half months since its last update in July 2022. Google said it adds another level of, a new dimension of quality to assess its search results. This now stands for experience, expertise, authoritativeness, and trustworthiness.

Communications 119

Communications Place Product SEO 119

Search Engine Land

DECEMBER 6, 2022

Microsoft says “Smart remarketing lists have been proven to drive increased performance across the Microsoft Search and Audience Networks. Advertisers who leverage these lists see a 92% increase in click-through rate (CTR) and a 45% reduction in cost-per-acquisition (CPA) when they use these lists on the Microsoft Search Network.1

Advertising 89

Advertising Advertisers Promotion Price 89

Rock Content

JANUARY 9, 2024

With ChatGPT on the scene, the search platform is doubling down on user experience and diverse perspectives. No more one-size-fits-all search; expect personalized content that truly resonates. Search gets immersive. Outstanding content is the new gold. B2B content creators rise : trust individual voices, not faceless brands.

User-Generated 92

User-Generated Transform Advertising Advertisers 92

Hubspot Marketing

MAY 30, 2023

Though de-influencing has been a buzzy term on the app, TikTok effectively drives consumer decisions. TikTok has evolved from a video-sharing app to a powerful search engine, with 40% of young adults in the U.S. turning to the app to search for businesses instead of traditional search engines like Google.

Customer Acquisition 105

Customer Acquisition Influencer Marketing Promotion Advertising 105

Rock Content

APRIL 24, 2024

Since the boom in the use of Artificial Intelligence, many have raised questions about its impact on the quality of internet searches, the content delivered to the audience, and user experience. Its objective is solely to improve the quality of searches, prioritizing original and relevant content.

User-Generated 52

User-Generated SEO Global Marketing Product 52

Martech

OCTOBER 27, 2021

Specifically with regards to diversity, 27% of companies have sent an email detailing their stance on DE&I. The post Marketers search for new email marketing technology to meet pandemic challenges appeared first on MarTech. Most of those who haven’t don’t plan to. Why we care. Get MarTech’s Email Marketing Periodic Table.

Email Marketing 112

Email Marketing Transform Marketing Marketers 112

Search Engine Land

DECEMBER 2, 2022

Our approach to policy enforcement will rely more heavily on de-amplification of violative content: freedom of speech, but not freedom of reach.” appeared first on Search Engine Land. .” Twitter Says That its Moderation Policies Have Not Changed in Light of Musk Takeover (Social Media Today).

Advertising 124

Advertising Advertisers Price Branding 124

Hubspot Marketing

SEPTEMBER 26, 2023

This year, we’ve seen an explosion of AI tools — with the rise of Chat GPT and pending developments in AI search. The model features highly advanced speed and capability, powering the company’s search experiments and 25 other products. The Future of Search If you’re using ChatGPT, you can ask it a question.

User-Generated 110

User-Generated Education Product Management 110

Chief Martec

DECEMBER 7, 2022

Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it stands at the end of 2022 (now officially over 10,000 solutions!), You can watch the complete 60-minute session on YouTube and also download the full 117-slide deck here.

Management 70

Management Product Marketing Marketers 70

Search Engine Land

AUGUST 23, 2023

Search engines, especially Google, are in a constant state of evolution. Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. How can we gauge its effectiveness, align our strategies with changing search algorithms, and understand evolving customer behavior? SUBSCRIBE See terms.

PR 94

PR User-Generated Customer Journey Marketing Plan 94

Hubspot Marketing

JULY 12, 2022

We’ve got you covered with a step-by-step look at how to highlight duplicates in Google Sheets, complete with images to make sure you’re on the right track when it comes to de-duplicating your data. This formula searches for any text string that appears more than once in our selected data set, and by default will highlight it in green.

Customer 94

Customer 94

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO User-Generated Energy Health 145

SMA Marketing

OCTOBER 26, 2023

Today’s consumer begins their buyer’s journey before they start searching the internet. Many misunderstand the term SEO (Search Engine Optimization) because it has a variety of meanings. What Effect Does SEO Have on Your Search? So you try to trick Google into giving you higher search rankings, huh?

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

Businesses Grow

APRIL 17, 2023

While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. The platform was a niche product until the pandemic when young people were searching for ways to chat with their friends and join online communities. It currently has about 196 million active monthly users.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Moz

NOVEMBER 4, 2019

A quick Google search for the pages that lost keyword rankings confirmed that the pages had, in fact, disappeared. Search Console reported the same: Notice the warning at the bottom: No: ‘noindex’ detected in ‘robots’ meta tag. Our pages were marked for de-indexing. But how many pages were actually de-indexed so far?

SEO 51

SEO Analytics Product Place 51

Search Engine Land

JANUARY 4, 2023

Get the daily newsletter search marketers rely on. If we become the de facto experts in these areas, it will make our jobs as marketers much easier and enable us to focus more time and energy on marketing activities. The post 4 tips to build a data-centric culture in your agency appeared first on Search Engine Land. See terms.

Education 93

Education Shipping Energy Management 93

Orbit Media Studios

JANUARY 3, 2024

It was very weird and search results were bad. Today… Search engines are much better and SEO has evolved. It includes the step-by-step process for building search friendly content that goes beyond the primary target keyword. Target the topic, not just the keyphrase Google is a semantic search engine. I did SEO back then.

SEO 128

SEO Copywriting CMO Analytics 128

Search Engine Land

DECEMBER 21, 2023

Spammy AI content all over the web You don’t need to be in SEO to know generative AI content has been finding its way into Google search results over the last 12 months. And some of it initially made it into the company’s search results. Get the daily newsletter search marketers rely on. We fake it.”

User-Generated 137

User-Generated SEO Branding Management 137