DirectMail2.0

AUGUST 7, 2024

Five days of free virtual on-demand classes and resources to boost your packaging knowledge and inspire your next project. Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, Direct Mail 2.0 2:23 billion dollar now in the United States it’s about a$ 10.9

Direct Mail

Hubspot Marketing

SEPTEMBER 26, 2024

Keep reading to learn why Zapier's head of paid ads thinks the golden age of paid ads is over. Keep reading to learn why Zapier's head of paid ads thinks the golden age of paid ads is over. James de Feu says the golden age of paid advertising is over. De Feu says he'd still give 50% of that hypothetical budget to paid ads.

Influencer Marketing

Backlinko

NOVEMBER 4, 2024

Below, you’ll learn seven HARO alternatives, along with pros, cons, and pricing, to help you score authority-building backlinks. Further reading: We Analyzed 12 Million Outreach Emails—Here’s What We Learned 2. For over a decade, it was the go-to platform for securing media placements and backlinks. Yes, you read that correctly.

PR

Litmus

JULY 31, 2025

Aim for incremental progress instead of striving for perfection, and back your efforts with thorough testing before hitting send. “ Data is always going to be messy, even with our best intentions and our best RevOps and operations teams. So, use the data you have, launch the campaign, and start testing. Her solution?

Email Marketing

Animalz blog

JUNE 24, 2025

When you know the answers to the test, why would you not go do this?” (11:27) This episode is a wake-up call for content marketers who want their work to matter. Aditya Vempaty starts with the customer and works backward. At MoEngage, every content program begins with weekly customer research. 00:05) Distribution is a requirement.

B2C

Duct Tape Marketing

OCTOBER 29, 2024

Leigh lives with her family, where she writes and contemplates (like most writers do) about whether she’s the only person who doesn’t like Dulce de Leche. Books are part of a continuous learning process. If you want to do more and spend less, take a free test drive at Oracle. I found it. This is what I've been looking for.

Transform

Welcome Software

JULY 30, 2025

You meet an AI that promises to rock your world and revolutionize your workflow. but two weeks later, it's ghosting your content team, gaslighting your product marketers, and trying to hit up its next target with a "U up?" text to someone in the campaigns team. Trusting AI is a bit like dating—full of hope, hype, and heartbreak. The problem?

Marketers

Hubspot Marketing

MAY 7, 2025

De-biased your hiring process. This begins with a de-biased job description and requirements, and carries through the entire evaluation process. A de-biased hiring process is usually a part of a larger HR initiative. The world of hiring and managing remote marketing teams is still changing. But what does that process look like?

Digital Marketing

Brian Solis

APRIL 25, 2025

A special contribution to Techzine Waar technologie voorheen werd ingezet om bestaande processen efficiënter te maken, opent AI de deur naar een compleet nieuwe manier van denken en creëren. In de wereld van AI gaat automatisering vooral over het verfijnen en optimaliseren van processen. Het verandert de spelregels ingrijpend.

Transform

Welcome Software

SEPTEMBER 8, 2024

It was a massive failure for me :) Source: Tenor Don't be afraid to embrace failure and learn from every test you've run. In this blog, we'll explore how to turn failed experiments into valuable learning opportunities. When optimizing, there are no failures— only chances to learn and grow. Budgets are tight.

Transform

Welcome Software

AUGUST 12, 2025

(Cue: huge eye roll 🙄) But for real, change truly is constant in marketing, and shockingly—or maybe, it's not that much of a shock to you—only 12% of marketing change initiatives are actually successful. That means the odds are kinda stacked against you in this reality of AI and tech transformation. you get the gist.

Management

Buffer Marketing

MAY 27, 2025

Bluesky is testing a new livestreaming feature , starting with a small group of accounts and a few high-profile partners. How Bluesky’s Live Now badges work (so far) Here’s a quick summary of how the test feature functions: Creators add a livestream link (YouTube, Twitch, etc.) ” Sounds pretty neat, right?

Promotion

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before. Featuring: Brad Kugler, DirectMail2.0 & Whos Mailing What!

Direct Mail

Jeff Bullas

FEBRUARY 23, 2023

You will learn what changes can be made to keep your website up-to-date. Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly. And it will help you stay ahead of your competition.

SEO

Adobe Experience Cloud Blog

NOVEMBER 6, 2014

Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. The latter group — the vast majority of marketers — complains: “I know I should be testing more, but…”. Plan ahead .

Thought Leadership

Ann Handley

FEBRUARY 10, 2023

It’s fun to learn how to best prompt it to get decent results. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * This is a story about AI Writing and typewriters. A small motor? A human head? Your brain.

Price

Litmus

SEPTEMBER 30, 2020

Then, they put their skills to the test with a hands-on project reviewed by the Litmus team. They attended three marketing-focused workshops to learn how to: Review campaigns, performance, and subscriber interactions to tailor future initiatives based on changing customer expectations. Stijn Van De Vyver. Richard Dela Cruz.

Email Marketing

Sprout Social

MARCH 1, 2021

Marketers naturally seek creative inspiration from an array of trends, cultural moments and media. And in our digitally-connected world, we can experience diverse cultures, customs and communities without looking up from our phones. For instance, words like “periodt,” “sis,” and “woke” come from African American English Vernacular (AAVE).

Non-Profit

Buffer Marketing

MAY 9, 2023

It can be used to ensure you’re releasing something they’re truly excited about, pricing products correctly, and marketing in the most effective way possible, essentially de-risking the aspects of a business launch. Many creatives become business owners because they want to bring their ideas to life in the world.

Product

Adobe Experience Cloud Blog

MAY 8, 2015

In order to remove the excess, first get all of your data in one place and then carry out these simple tasks: De-duplicate: Duplicate contacts muddy your database and irritate your recipients. Remove any test data: Once your test is complete, make sure that you remove the data so that it doesn’t skew your results.

Marketing Automation Platform

Search Engine Land

MARCH 8, 2024

The result of these search penalties was that some sites were completely or partially de-listed from Google’s search results, and all or part of their search traffic was wiped out. See the type and short description of the issue, and follow the “Learn more” link to see detailed information and steps to fix the issue.

User-Generated

Hubspot Marketing

FEBRUARY 15, 2024

So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Luxury Brand Marketing Strategy How That Applies to Other Businesses In the Real World Luxury Brand Marketing Strategy Top luxury brands understand that customers seek more than a product. Let’s get started.

Branding

Hubspot Marketing

AUGUST 16, 2017

It's incredibly difficult to be succinct, and it's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does. That's why we have a lot of respect for the brands that have done it right. What Is a Slogan? Plus, they're simpler to understand and remember. What Makes a Great Slogan?

Branding

Search Engine Land

APRIL 23, 2024

Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Analytics

Martech

JULY 26, 2023

We are excited to be one of the first customers to test this new service and to incorporate AWS Entity Resolution workflows into our Guest Profile process,” said Joseph W. “AWS Partner integrations are also in the works with identity companies LiveRamp and TransUnion, as well as open-source identity solution Unified ID 2.0. How it works.

Price

Buffer Marketing

FEBRUARY 27, 2024

Whether you’re growing your audience as a full-time gig or side project, a career as a creator doesn’t come with colleagues to grow with and learn from — unless you join one of these communities.  Life as a creator can occasionally be a little… lonely.

Gen Z

Martech

DECEMBER 22, 2021

Instead, try resources like Harvard’s Implicit Association Test (IAT). A result from Harvard’s Implicit Association Test. Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your audience cares about as well.

Gen Z

Marketing Insider Group

JULY 13, 2020

Companies that lag behind with digitalization already suffer a digital gap, but given de current challenging business environment the speed of change to consumer behavior has accelerated. These vital areas are all interconnected components of the digital ecosystem. Read full study here : Insight Digital Transformation. “ Dion Hinchcliffe.

Transform

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) Want to learn more predictions—from both the Litmus team and the email community? Want to learn more predictions—from both the Litmus team and the email community? Hank Hoffmeier, Sr.

Market Trends

Adobe Experience Cloud Blog

APRIL 19, 2017

Author: Susan Sauter As Antoine de Saint-Exupéry, the author of the children’s classic The Little Prince, said, “A goal without a plan is just a wish.” This is a great approach if you have a sandbox, or testing environment, that allows users to ‘play’ or experiment without fear of making changes to a production, or live environment.

Thought Leadership

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. Historically, the status quo — doing nothing — was the ultimate competitor. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue.

Customer

Neil Patel

JANUARY 18, 2022

The creme-de-la-creme on the market (see below) offer robust analytics to help you figure out what’s working and what you need to send to the trash bin. The creme-de-la-creme on the market (see below) offer robust analytics to help you figure out what’s working and what you need to send to the trash bin. The result?

Price

Hootsuite

JULY 22, 2020

If you’re a brick-and-mortar business you’re probably already familiar with the ups and downs of turning digital marketing into real foot traffic. Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month.

Social Media Marketing

Litmus

MAY 8, 2023

Voilà une fonctionnalité de messagerie électronique intéressante! Help us test Litmus Assistant by taking it for a spin in any Litmus Basic, Plus, or Enterprise account. We’d love to know your thoughts and learn what’s working for you when it comes to AI in email. Learn more The post New in Litmus: The Litmus Assistant Beta!

User-Generated

Martech

MARCH 7, 2022

It gives you the ability to rapidly innovate, test a hypothesis, get feedback, make another decision, test that decision, get more feedback, and do that all very, very quickly, so you can stay on track.”. “It She did what Feedback Loop tells its clients to do: She tested. They did an A/B test using the Feedback Loop platform.

Customer

Search Engine Land

NOVEMBER 21, 2023

Crowd-sourced human quality raters have been the mainstay of the algorithmic evaluation process for search engines for decades. Still, a potential sea-change in research and production implementation could be on the horizon. Some changes have predictable, temporal and periodic query intent shifts.

User-Generated

Neil Patel

DECEMBER 29, 2022

Now that you know what an audit could do for your website, it’s time to learn more about what it involves. You can build your store on one of the best e-commerce platforms around, make it look like a million dollars, and create enticing descriptions. That’s where an audit can prove invaluable. The second position earns a 15.7 Product Pages.

SEO