Trade Press Services Newsletter

APRIL 3, 2025

Marketers often invest significant time and resources into creating in-depth, long-form content like white papers, e-books , and comprehensive how-to guides. Microcontent refers to short, easily consumable pieces of content that convey a single idea or piece of information in a concise, digestible format. Enter microcontent.

Whitepaper

Trade Press Services Newsletter

JANUARY 9, 2025

Digital marketing offers precision targeting, real-time analytics, and cost efficiency. By strategically combining digital innovation with time-tested traditional methods, businesses can maximize their marketing impact and drive sustainable growth. Reskill and Retrain When Needed As marketing evolves, so must your teams skills.

Marketing Plan

Trade Press Services Newsletter

MAY 1, 2025

But a successful relaunch requires much more than a fresh design or updated content. Strategic planning and thoughtful execution are crucial to reintroducing your digital presence, reconnecting with your audience, and delivering a stronger brand experience. Relaunching an upgraded website is a major milestone for any B2B business.

User-Generated

Trade Press Services Newsletter

FEBRUARY 6, 2025

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis. A LinkedIn newsletter is not just another digital trend.

Thought Leadership

Hubspot Marketing

SEPTEMBER 9, 2024

Well, chances are your content consumption habits give you away. In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z

Marketing Insider Group

AUGUST 27, 2024

However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience.

Manufacturing

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

Management

Marketing Insider Group

SEPTEMBER 16, 2024

Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. Who will win the content creation game, or is the future one of collaboration rather than competition? Jasper is an AI tool that helps marketers and writers create persuasive, SEO-optimized content.

Transform

Businesses Grow

NOVEMBER 25, 2024

Over the past year, my research on generational differences in perceived digital authenticity has found a few golden marketing nuggets. Gen Z: The Digital Natives’ Playground Let’s kick things off with the youngest consumer crowd on the block – Gen Z. Quality content matters more than flashy presentations.

Gen Z

Martech

NOVEMBER 18, 2024

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. Content is cleared for commercial use and designed to be TikTok-ready. Key features: Digital Avatars: Tell your stories with customizable AI avatars. Dig deeper: How TikTok is transforming brand advertising Why we care.

Transform

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How generative AI/answer engines work. How GEO works. What is GEO?

User-Generated

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Dont assume that digital-first means digital-only.

Gen Z

Martech

NOVEMBER 11, 2024

UX experts: Crafting intuitive and engaging digital experiences In the martech COE, UX experts focus on building digital experiences that are functional, engaging and seamless. This role involves user research, interaction design and journey mapping to guide users effortlessly through each digital touchpoint.

CRM

Martech

DECEMBER 9, 2024

Hyper-personalization needs human sensitivity AI excels at analyzing data to deliver personalized recommendations and content in real time. AIs contribution: Predictive analytics and dynamic content generation enable real-time relevance. AIs contribution : Automates content creation, accelerating execution.

Customer Journey

Trade Press Services Newsletter

AUGUST 1, 2024

Thought Leadership Content Matters Position yourself as an industry expert by consistently providing value through relevant, educational, and insightful thought leadership content. Your website , social media profiles, and other digital platforms should reflect your brand values and convey recognized expertise.

Whitepaper

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing

Hubspot Marketing

OCTOBER 18, 2024

Table of Contents How much of your marketing budget should be for events? Digital ad campaigns. Digital ads are one of the fastest and most cost-effective ways to market an event. For B2C events, consider location or interests when targeting your demographics for digital ads. Let’s get started. Direct mail campaign.

Event Marketing

Martech

OCTOBER 31, 2024

This has been a cornerstone of digital strategy for years — and with good reason. However, the digital landscape and consumer behavior are evolving. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Organic search remains a key touchpoint in many customer journeys.

Analytics

Martech

DECEMBER 27, 2024

2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. Brand content will undergo a redefinition in 2025, said Joseph Perello, founder and CEO of creator marketing platform Props.

Customer

SMEI

NOVEMBER 21, 2024

Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. This ensures your content reaches the right people, fostering trust and loyalty.

Transform

Martech

NOVEMBER 25, 2024

Gifts for remote marketers For our remote marketing colleagues, the right gift can help them upgrade their home office into a content creation powerhouse. Since they’re typically creating or working with content across various mediums — from social posts to blogs to video content — the right equipment can be transformative.

Transform

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. Quuu speeds up content curation by using AI to find and share relevant content in your niche.

Price

Hubspot Marketing

AUGUST 13, 2024

Just look at the shifts in popularity we've seen across social media platforms, or how content consumption habits have changed in the last decade. (My Optimize for featured snippets : Structure your content so it's easily scannable and provides direct answers to common queries. SEOs must become more holistic digital marketers.

SEO

Martech

DECEMBER 16, 2024

Streamline planning, execution, and insights Automate repetitive tasks like audience segmentation, content recommendations, and performance analysis to save time for big-picture initiatives. Use these insights to refine your strategies across channels, content, and audience engagement.

Transform

Martech

NOVEMBER 4, 2024

Digital natives aren’t like the rest of us. Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. Call it “the consumerization of B2B.” They want video.

B2C

Martech

OCTOBER 21, 2024

Thousands of dollars in valuable event content are often left on the cutting room floor. Web team : The digital home base for all things conference-related. Content and integrated marketing : Storytellers creating the narrative arc. What could be a dynamic, company-wide opportunity becomes a fragmented, one-team show.

Transform

Search Engine Land

AUGUST 1, 2024

As always, answer questions with helpful content. Due to concerns about losing traffic or people accessing content within the tool, some site owners are currently hesitant to open the door to ChatGPT. This protects content but limits visibility, giving it away to counterparts not afraid of the risk. E-A-A-T is paramount.

User-Generated

Martech

AUGUST 26, 2024

Theirs is distinctly digital. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Produce the content they love. And smooth our selling process — their buying process — to its digital best. Who knows digital best? So, we marketers need to get on board.

eCommerce

Hubspot Marketing

DECEMBER 30, 2024

I love content monitoring! I can then use these actionable insights to create or improve upon any content strategy. Honestly, I love content monitoring so much that I want you to love it, too. I've also gathered more must-know insights from other content specialists. Table of Contents What is content monitoring?

eCommerce

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Let’s get started. All completely automated.

SEO

Marketing Insider Group

OCTOBER 21, 2024

Thanks to widespread digitization, your company isn’t just competing with the business down the street. Then it’s definitely time to revisit your site’s flow because without a streamlined website, you’re not likely to get people to interact with your content or get up close and personal with your brand. Competition is everywhere.

Marketing Strategy

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. This is a reflection of viewers’ shift toward digital. million in 2022.

Advertisers

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing

Buffer Marketing

JULY 24, 2024

Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. You’re spinning multiple plates at once as a social media marketer.

Social Media Marketing

Martech

NOVEMBER 4, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: I’m in the digital marketing and analytics field for the last 10 years.

CMO