Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Calvyn Lee Blog

FEBRUARY 2, 2022

How are education marketers using LinkedIn pages? If you’re an education marketer or educational institution, your LinkedIn page is called a school page. How are education marketers using them? LinkedIn Marketing Fundamentals Study Guide ) & ( LinkedIn Marketing Strategy Study Guide ).

Education 130

Education Analytics Digital Marketing Management 130

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. Instead, share your legal perspective and actionable, helpful, educational information to the reader.

Law 106

Law Content Marketing Education Marketing 106

Sachs Marketing Group

APRIL 30, 2025

This can include volunteering, sponsoring local events, or offering educational programs. Creating an Effective Marketing Strategy Creating an effective marketing strategy involves recognizing the target audience and the purpose of the outreach efforts. They provide local and worldwide support.

Marketing Strategy 52

Marketing Strategy Customer loyalty Non-Profit Marketing 52

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? But when you're growing a business, this ever-changing digital landscape can quickly become an overwhelming one. We've put together this guide about marketing strategies to help you improve your digital presence and grow better.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? What Is B2B Digital Marketing? Why Is B2B Digital Marketing Important?

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Use a less promotional tone, and replace it with educational content and value-driven messaging.

Email Marketing 119

Email Marketing Copywriting User-Generated Promotion 119

SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. IAB SmartBrief For digital marketers, advertisers and media professionals. Sent daily.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. As with anything new, some were skeptical of its long-term value.

User-Generated 131

User-Generated Social Media Marketing Marketing Marketers 131

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. Inform and educate potential customers. Central to these needs?

CMO 124

CMO Traditional Marketing Communications Marketing 124

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Interactive digital displays enhance the in-facility experience with motion-activated content that educates and engages members about available programs.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Hootsuite

DECEMBER 4, 2024

That’s why defining your niche audience and gearing your digital marketing towards your target demographics will make your job much easier. That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. Create content they actually care about.

Non-Profit 109

Non-Profit Education Analytics Thought Leadership 109

Rock Content

MAY 12, 2023

As a result, remote digital marketing jobs have become highly desirable careers in this digital age. You could work as a digital marketing professional while sitting on the beach, at your favorite coffee shop, in your home office, or in a professional workspace. What Is Digital Marketing?

Digital Marketing 97

Digital Marketing eBook Marketing Marketers 97

Martech

JANUARY 13, 2022

Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. Educate your team and higher-ups about the necessity of organic search. SEO has remained one of the key foundations of digital marketing for years. Why we care.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Neil Patel

DECEMBER 9, 2020

Marketers should sit up and take notice. Below, I’ve covered five ways you can use machine learning to supercharge your digital marketing efforts. Before we get into the marketing side of things, let’s take a second to establish what artificial intelligence and machine learning are. What Is Machine Learning? Conclusion.

Digital Marketing 144

Digital Marketing Transform User-Generated Marketing 144

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Agile Marketing.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Hubspot Marketing

NOVEMBER 29, 2024

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on. The next question you might have about this role is ‘How much does a product marketing manager make?”

Product Marketing 106

Product Marketing Product Management Marketing 106

Search Engine Land

JUNE 15, 2023

As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education. Here’s what we found.

Education 93

Education SEO Advertisers Advertising 93

Hubspot Marketing

NOVEMBER 14, 2024

For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable. Integrate BTL into your overall marketing strategy.

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Martech

MAY 13, 2025

It’s time to flip the script If you follow my columns here on MarTech , you know I get frustrated when marketers or their higher-ups see email only for its tactical ability to make money. When you hammer out your overarching marketing strategy, take some time to understand why email needs a seat at the table.

Promotion 97

Promotion Education Food Email Marketing 97

Rock Content

AUGUST 2, 2023

A solid search engine optimization (SEO) strategy is more than an asset in the digital age. It’s vital to helping any business, individual, or organization reach its target audience, and educational institutes are no exception. Many prospective students still want and value a good education.

Marketing Strategy 97

Marketing Strategy Education Entertainment Marketing 97

Sprout Social

APRIL 28, 2025

million members (discuss software development and code) Education industries r/Engineering: 682k members (connect with engineers and students) r/Philosophy: 18 million members (join in-depth philosophical discussions) r/AskHistorians: 2.3 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 86

Branding Gen Z Pharmaceutical Health 86

Litmus

OCTOBER 17, 2024

Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights. a hard sell).

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media Marketing + Michael A. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Buffer Marketing

FEBRUARY 18, 2025

Plus, the right conference does two things at once: gives you access to top-tier education and opens doors to incredible networking opportunities. The Creator Track zeroes in on influencer marketing, content production, and brand storytelling, making it a must for anyone pushing creative boundaries.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Hubspot Marketing

MAY 7, 2025

Instagram Marketing and Ads Co urse This free course in the HubSpot Academy will teach you how to build a successful marketing strategy. Free Social Media Certification HubSpot Academy has a breadth of video courses across inbound and digital marketing. It also earns you a fresh Social Media Certification.

Social Media Marketing 113

Social Media Marketing eBook Marketing Marketers 113

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   With all that in mind, you’re far better off with a digital marketing plan and  social media calendar  with a unique posting schedule for each platform.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Kuno Creative

APRIL 13, 2023

Today, you can find engaging and immersive panels, expos, webinars, courses and workshops that offer just as much educational value as in-person events — without the exorbitant travel costs. Is your marketing strategy for events maximizing value? Are you getting the most bang for your buck?

Marketing Strategy 98

Marketing Strategy Education Promotion Marketing 98

Martech

DECEMBER 16, 2024

This means traditional keyword-focused strategies are no longer enough. These platforms shape conversations that marketers wont see. So your focus must shift to creating a broader, brand-focused marketing strategy for both engines and your audience. To succeed, embrace and educate all the bots.

Transform 116

Transform User-Generated SEO Communications 116