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4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. Cross-functional alignment is critical for marketing transformation. Want to learn more?

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Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

They are one of the leading organizations in the field of AI research, and its work has the potential to revolutionize many areas of society, from healthcare and education to transportation and energy. In 2023, marketing and the marketing profession will be transformed. I choose excited, and I hope you do, too.

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How Natural Language Generation Can Help Your Digital Marketing

Neil Patel

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. It transforms the data you have into natural-sounding text. How Does Natural Language Generation Affect Digital Marketing?

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer Marketing

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Have you tried any AI marketing tools that have transformed your workflow?

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How Generative AI Is Transforming the World of Artificial Intelligence

Rock Content

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. This translates to more energy consumption for daily tasks as we offload them to AIs. The best example of this can be seen with Duolingo.

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Short Form Video Marketing Trends

Calvyn Lee Blog

What Is Short Form Video Marketing Trends? Common denominators of most short-form video content include: quick edits or trick edits, cleverness, transformations, unique ways of adapting trending audios, strong captions, and hooks that encourage viewers to stop scrolling. But, what does “Short-Form Video” mean?

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Content Repurposing: Transforming Old Content into New Opportunities

Rock Content

As any digital marketer or creator knows, effective content creation is far from easy. Adapting one idea to create multiple pieces requires less energy, money, labor, and time than starting over from scratch with each new post. Today’s consumers and social media users already instinctively respond to snappy, sleek visuals.