Rock Content

JULY 16, 2024

Why should you, as a marketer, keep a closer eye on “the front page of the internet”? However, many Gen Z Reddit users don’t quite agree — especially when it comes to product information. Gen Z users are at the forefront of this shift. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 79

Marketing Strategy Gen Z Finance Social Media Marketing 79

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Sprout Social

NOVEMBER 14, 2023

And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z. Personally, I call it “foot-in-the-door” marketing. Authentic marketing can only come directly from the brand Not all of your content has to be created by you. Take L.L.Bean’s social pause. The result?

Gen Z 137

Gen Z Influencer Marketing Marketing Marketers 137

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This has become a movement that generations from baby boomers to Generation Z have embraced. These consumers demand transparency and authenticity from brands.

Gen Z 133

Gen Z Law Marketing Marketers 133

Sprout Social

APRIL 28, 2020

For example, if you’re tailoring your Tweets for a Gen Z audience, but the majority of your followers are actually 35-44, it’s time to mix up your messaging. Taking care of your mental health while working in social media can be challenging when it feels like you have to constantly be plugged in. Get creative.

Gen Z 145

Gen Z Entertainment Health Branding 145

Rock Content

FEBRUARY 17, 2023

Now that health conditions have improved, the spike may be leveling out. The platform has been designed with Gen Z in mind, including their language, values, and interests. Do you want to continue to be updated with Marketing best practices? There, you’ll find all the trends that matter in the Digital Marketing landscape.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

SocialPilot

JUNE 26, 2025

It has a dominant hold on Gen Z and millennial audiences globally. You will agree that, quite quickly, TikTok has emerged as a key player in modern digital marketing because of its short-form video format, high engagement, and viral trends. TikTok TikTok is the fastest-growing social media site in the world, with over 1.5

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketing 133

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health User-Generated 52

SocialPilot

APRIL 13, 2024

For example, a well-curated profile of a marketing expert might attract digital marketers with vast experience, paving the way for mentorship or valuable partnerships. The digital age demands swift responses, and businesses can’t afford to miss out on opportunities due to overlooked messages. But, that’s not all.

Health 111

Health Gen Z User-Generated Customer loyalty 111

Hootsuite

MAY 8, 2023

Social media marketing for insurance companies offers the ability to address those concerns. Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels). This can in turn reduce the number of claims.

Social Media Marketing 113

Social Media Marketing Gen Z Education Marketing 113

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. 120 Presentation Topic Ideas Find an extensive list of topic ideas from personal experiences to digital marketing and AI. Identify one or more clear benefits for your audience they will take home. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy User-Generated 98

Businesses Grow

JANUARY 19, 2023

The thing that has nagged at me for a long, long time is this trend in the world around mental health. It said, “the loneliest generation” and it was talking about Gen Z, about the isolation, the loneliness, the depression. 51% — and the average for every other generation is 24%. It haunted me.

Gen Z 76

Gen Z Health Marketing Marketers 76

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. He began uploading videos of him debunking health myths, educating people about healthcare and drugs, and giving out free medicine to buyers in his pharmacy who couldn’t afford it.

Gen Z 98

Gen Z Food Transform Education 98

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. At first glance, these two objectives may seem contradictory.

SEO 86

SEO Gen Z User-Generated Health 86

Power Digital Marketing

JANUARY 19, 2023

It’s probably difficult to rank for a keyword like “best fitness app,” since there are many companies using this for all kinds of queries—from weight loss to bodybuilding to general health. The basics of TikTok SEO may seem old hat to digital marketers, but there’s plenty of nuance to artful advertising on Gen Z’s favorite app.

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Sachs Marketing Group

JANUARY 8, 2024

TikTok : Popular with Gen Z, it offers creative, short-form video content. For instance, if you’re a fitness brand, you can target users interested in health and wellness, ensuring your ad reaches those already inclined towards your offering. What role does a digital marketing agency play in social media advertising?

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Spiralytics

MARCH 7, 2023

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. Adapting your sales and marketing initiatives to target these age groups can significantly improve the number of customers your business receives. events significantly boost fashion, food, and health and beauty purchases.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. KPIs to track: Add-to-cart rate, average order value (AOV) Purchase/replenishment funnel in beauty Currently, products related to health and beauty have an eCommerce conversion rate of 3.08%.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Exposure Ninja

OCTOBER 16, 2023

Estrid’s target customers are Gen Z-ers who shop with the company because of its positioning , which Estrid promote by: Covering “taboo” topics in the world of shaving Working with inclusive models Offering a more environmentally friendly alternative to traditional razors Delivering the products directly to customers on a schedule that suits them.

Price 52

Price Promotion Marketing Marketers 52

Businesses Grow

OCTOBER 3, 2022

GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Nearly every day, I see a stat about GenZ that makes me go “wow.” ” Marketing to them will not require a change. One GenZ writer: “You should know that we will not be stressed.

Gen Z 134

Gen Z Marketing Marketers Health 134

Businesses Grow

FEBRUARY 20, 2023

The future of text-based content seems bright because Gen Z loves to read. According to research published by Forbes , 35% say they read more today than they did two years ago, 55% of Gen Z now read every week, and 40% read daily. People post over 75 million new comments on WordPress.com blogs every month.

Gen Z 145

Gen Z Health Entertainment Education 145

Hootsuite

SEPTEMBER 3, 2020

They are full-blown digital marketing campaigns being rolled out across ALL their channels. However, if Generation Z isn’t your target audience, TikTok may not be relevant to your brand right now— 69% of TikTok users are 16-24 years old, and 60% reside in China. Sources: Hollister TikTok and #InMyAEJeans TikTok.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Marketing Affiliate Marketing 40

Econsultancy

DECEMBER 13, 2021

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Backlinko

JULY 2, 2024

State of Search Date: October 28-29, 2024 Location: Grapevine, Texas Price: Early bird rate from $597 State of Search is a two-day digital marketing conference offering actionable intelligence and insights from experienced practitioners and experts in the field.

SEO 110

SEO Gen Z Price Education 110