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How to Create a Digital Marketing Strategy (7 Steps)

Sachs Marketing Group

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. This is where a well-crafted digital marketing strategy comes in. What is a Digital Marketing Strategy?

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The Role of Influencers in Consumer Purchasing Decisions

Jeff Bullas

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Post-purchase.

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By the numbers: Diversity and inclusion are good business

Martech

more likely to have diversity-and-inclusion related talent objectives than negative growth brands ( Deloitte ) Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number. Heat Test Report ). Forrester ). Deloitte ).

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Scaling personalized experiences: From anonymity to insight

Martech

Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging. Journey stage tagging.

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User Experience, Search Intent and SEO: How to Prioritize Your Customer in Your SEO Strategy

Internet Marketing Ninjas

Millennials’ search intent (or priorities) may be different from those of Generation X customers. The post User Experience, Search Intent and SEO: How to Prioritize Your Customer in Your SEO Strategy appeared first on Internet Marketing Ninjas Blog. It is also essential to understand who your customers are.

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51% of consumers would leave a brand if digital experience isn’t as good as in-person

Martech

This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. Millennials weren’t much more loyal at 35%, while 31% of Gen X said this, along with only 19% of Boomers. Get the daily newsletter digital marketers rely on. Thirty-two percent of Gen Z stopped using a brand in the last year.

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Good morning: Sustainable marketing is a thing

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is sustainability just a message to your audience, or is it a practice? Quote of the day: “Content marketing is a slow game.

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