Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. See the difference?

Marketing Plan 105

Marketing Plan Marketers Social Media Marketing Marketing 105

Calvyn Lee Blog

JANUARY 18, 2022

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)? Drip marketing.

Digital Marketing 130

Digital Marketing Inbound Marketing Customer Acquisition Marketers 130

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? What Is B2B Digital Marketing? Why Is B2B Digital Marketing Important?

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Martech

FEBRUARY 17, 2025

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.

Customer Acquisition 117

Customer Acquisition CRM Marketing Automation Platform Analytics 117

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. This makes sense for a few reasons.

Digital Marketing 26

Digital Marketing PR Analytics Copywriting 26

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

Market Research 97

Market Research Marketers Marketing Traditional Marketing 97

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Hubspot Marketing

NOVEMBER 14, 2024

For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable. Integrate BTL into your overall marketing strategy.

Direct Mail 122

Direct Mail Marketers Marketing Email Marketing 122

Hubspot Marketing

NOVEMBER 29, 2024

Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company. Market Research When diving deep into the role, the first thing I saw was market research. So, it’s important your PMM has done their research.

Product Marketing 105

Product Marketing Product Management Marketers 105

Spiralytics

NOVEMBER 20, 2022

Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its versatility and extensive range of features and platforms. Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences.

Digital Marketing 98

Digital Marketing Social Media Marketing Marketers Marketing 98

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Adobe Experience Cloud Blog

AUGUST 1, 2016

Author: Nick Westergaard Digital marketing isn’t going anywhere. However, new technologies bring about constant shifts, making it hard to keep up without the right strategy. As marketing continues to change, we have to come up with smarter systems for getting the work done. Were these tips helpful?

Digital Marketing 94

Digital Marketing Thought Leadership Marketers Marketing 94

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Boost Your Marketing Campaigns Using the 4 Ps and AI AI is just a tool. Absolutely. And drive sales.

Price 112

Price Real Estate Promotion Food 112

Rock Content

APRIL 12, 2024

While there are many articles out there on how to create a content marketing strategy, laying out each step for you to follow, little is mentioned about where art and science intersect and how to use this to your advantage. This science involves your data analysis, market research, and search engine optimization (SEO) efforts.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media Marketing + Michael A. ” She is the premier Facebook marketing expert and has been since 2007. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketers Entertainment 52

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. The main goal of a go-to-market strategy is to ensure a successful product launch and a successful lifespan for the product.

Marketing Strategy 98

Marketing Strategy Marketers Marketing Communications 98

Hootsuite

DECEMBER 4, 2024

That’s why defining your niche audience and gearing your digital marketing towards your target demographics will make your job much easier. Wealthsimple Foundation used both organic and paid content in their marketing strategy, plus audience insights, to make sure that their investments don’t go to waste.

Non-Profit 107

Non-Profit Education Analytics Thought Leadership 107

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 86

SEO Market Research Finance Shoppers 86

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Rock Content

FEBRUARY 16, 2024

What do you want to accomplish with your marketing efforts? Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Start by devising a marketing strategy that may include both online and offline elements. Conduct keyword research.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. What are the checkboxes for executing a social media marketing strategy? Where should you start? How can you reach them?

Social Media Marketing 94

Social Media Marketing Marketing Strategy Marketers B2C 94

Rock Content

MARCH 21, 2023

In a domestic strategy, we normally begin by understanding the market, running some research, building buyer personas, understanding well the products and services we offer to the market, getting to know the vocabulary that the readers use in front of a concept, etc. Am I right? See you there!

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Martech

SEPTEMBER 5, 2023

If the economy holds steady through the end of the year, it’s likely more marketers will see increased budgets next year. Social media marketing is the most popular digital marketing strategy, with 61% of B2B marketing budgets including allocations for it. The full study is available here. Get MarTech!

Social Media Marketing 135

Social Media Marketing Marketers Marketing Market Research 135

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. Market research, especially at scale, can be costly and time-consuming. The VP of Digital Marketing.

Health 143

Health Food Acquisition Marketing Digital Marketing 143

OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy. Financing Your Event.

Event Marketing 73

Event Marketing Marketing Strategy Finance Entertainment 73

Sachs Marketing Group

JANUARY 16, 2025

Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives. A customer profile is a semi-fictional representation of your ideal patient based on market research and accurate data.

Health 52

Health User-Generated Education Digital Marketing 52

Neil Patel

MAY 30, 2025

Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. Digital marketing is a major focus for many manufacturing businesses.

Manufacturing 56

Manufacturing B2C Thought Leadership Marketers 56

Marketing Insider Group

DECEMBER 15, 2021

What do you do when your marketing budget grows, but your content team doesn’t? It’s time to develop your content marketing strategy and stick to it! Prioritize your customers and do the research necessary to set yourself up for success. Outsource your content marketing to drive higher ROI. Research Based Strategy.

Content Marketing 143

Content Marketing Marketers Traditional Marketing Marketing 143

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. Your goal is to develop extremely powerful strategies that engage with the target audience and deliver exceptional results. Click Here 8.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. What Are the 4 Ps of Marketing?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Niche: Digital marketing. Why Neil is Successful: A top 100 entrepreneur under the age of 35, Neil makes the complexities of digital marketing easy for the average reader. We know the feeling. Lilach Bullock.

Transform 136

Transform Marketers Marketing Digital Marketing 136

Vertical Response

JANUARY 18, 2025

Marketing strategies have also played a significant role in perpetuating FOMO. Companies use tactics like limited-time offers, scarcity marketing, and exclusive deals to create a sense of urgency and encourage customers to make purchases. Marketers create a sense of exclusivity and scarcity to encourage swift consumer actions.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

OnPassive Marketing

JUNE 6, 2022

Email marketing is one of the most cost-effective ways to get your message out there, but it can be hard to find the time to develop a cohesive email marketing strategy that will drive sales. The Five Most Effective Email Marketing Strategies. Several effective email marketing strategies can be used to drive sales.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63