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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130
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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

. * So, w e dug deeper , and found that marketers across the industry reported a number of substantial challenges that they felt stood as obstacles to achieving this higher-level growth: . Proving the impact of digital marketing . As marketers ourselves, we went to work to figure out how to overcome these obstacles.

Transform 174
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Key marketing lessons from startup to scale-up

Martech

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 99
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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Brearton shared that CabinetM did replace their CRM during this time period. It’s a scaling issue.”

CRM 101
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Optimove acquires mobile messaging provider

Martech

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. Get the daily newsletter digital marketers rely on.

CRM 95
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6 reasons why marketing operations is foundational to successful campaigns

Martech

Well-orchestrated marketing ops have the potential to both encourage team member productivity and improve campaign ROI. Here are six reasons why ops is a foundational piece of successful digital marketing strategies. It impacts everything marketing does. It improves team morale and performance.

CRM 116