article thumbnail

How to Sell During a Trade War

SMEI

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Leverage regional trade agreements to access duty-free imports.

article thumbnail

The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Collaborate with influencers to create valuable, relevant, and informative content that is aligned with target audiences’ needs and interests. Don’t forget employees.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What It Takes to Run a Successful Digital Marketing Campaign in 2025

Sachs Marketing Group

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

article thumbnail

Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% In this constrained environment, marketing budgets grew just 3.3% for overall marketing spending and 11.9%

Transform 130
article thumbnail

The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

You struggle to gain traction, completely miss your target market, or your product gets a bad rap. You were likely spending resources on audiences outside your target market. Putting it into practice in today’s AI digital world is another. But price , place t, and promotion miss the mark. The problem?

Price 113
article thumbnail

How to Manage Google Reviews

SocialPilot

Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. When it comes to marketing, about 25% of companies are extensively deploying automation to simplify their digital marketing operations including online review management.

article thumbnail

Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

Lauren Petrullo , CEO and founder of award-winning digital marketing agency Mongoose Media , adds to this sentiment: “The personalization that you can leverage with AI allows the consumer or the subscriber to feel like you’re talking to them one-on-one versus one-to-many,” she says.