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29 Pinterest Demographics for Social Media Marketers [2022]

Hootsuite

growth rate is pretty consistent with other social media platforms like Instagram (3.7%). Source: Hootsuite 2022 Digital Trend Report. Most people check in when they want to research a type of product or resource. Pinterest is the 14th largest social network in the world. 45% of social users in the U.S.

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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Dont assume that digital-first means digital-only.

Gen Z 107
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How to Use Social Media for Market Research

Hootsuite

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

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24 Instagram Reels Stats That Might Surprise You

Hootsuite

This Instagram Reel serves as a reminder to social media marketers that sometimes the simplest ideas are the most effective and speaks to the video’s format as being to communicate an idea or practice without actually using any words. Source: Hootsuite Digital Trends Report. Source: Hootsuite Digital Trends Report.

Gen Z 142
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22 Facebook Messenger Stats Marketers Must Know in 2022

Hootsuite

Messenger was grown out of the original Facebook Chat functionality and spun off into its own product in 2011, making the instant messaging platform 11 years old in 2022. So, what does Meta’s domination mean for social media marketing? Source: Hootsuite Digital Trends Report. billion times.

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25 WhatsApp Stats Marketers Need to Know in 2022

Hootsuite

The platform also boasts WhatsApp Business , an app that makes it quick and easy for small businesses to communicate and connect with customers to sell products and services. Whether you’re using WhatsApp for business or pleasure, marketers will find huge value in understanding the Whatsapp stats that matter most in 2022.

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How To Calculate And Set Your Facebook Ad Budget [Free Tool]

Hootsuite

Source: Hootsuite’s Q2 Digital Trends update Benchmarks aren’t perfect, but you still need somewhere to start. Pro tip : Hootsuite’s Q4 Digital Trends update discusses CPM and CTR benchmarks on page 262. You can find conversion rate benchmarks from Hootsuite’s Q2 Digital Trends update on page 266.