Search Engine Land

FEBRUARY 20, 2024

You don’t know PageRank Since its introduction 25 years ago, PageRank has been on SEOs’ minds – and understandably so, since Google has been using PageRank for its internal calculations ever since and continues to do so. Third-party alternative ranks do not reliably gauge backlink value. Unique selling proposition. Performance.

SEO 120

SEO User-Generated Retail Branding 120

Marketing Insider Group

NOVEMBER 21, 2023

Nintendo and Amazon understood the ageless principle that your product is not what you sell. If you’re struggling to get the revenue you desire or your marketing isn’t converting, you might be selling the wrong thing. Find out why your product is not what you sell. But isn’t solution selling dead?

Product 86

Product Real Estate Thought Leadership Entertainment 86

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. You’re positioned to serve oversell In many large, traditional companies, marketers are told to support selling at all costs. You’re on the right track.

Customer 106

Customer Customer Journey Marketing Marketers 106

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. They expect to do business through digital channels. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?”

Gen Z 130

Gen Z Pharmaceutical Customer Acquisition Marketing 130

Hubspot Marketing

APRIL 5, 2024

TikTok live shopping allows brands to showcase and sell products in real time during live streams on the platform. For example, I was scrolling through TikTok Live and came across a company called Wicked Misfit Shop, selling quirky handbags and purses. To answer that, I need to do some comparing and contrasting.

Gen Z 90

Gen Z Millennials Entertainment Manufacturing 90

Martech

APRIL 10, 2024

The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. It’s not about selling technology, it’s about helping businesses to build meaningful connections, one click, one story and one emotional spark at a time. Well, not anymore.

Product 112

Product Transform User-Generated Management 112

Spiralytics

APRIL 25, 2024

But there’s much more you can do with CRM to drive customer retention. Leveraging CRM for Upselling and Cross-Selling Let’s first understand the difference between upselling and cross-selling with the help of an image. Source Another major way to retain SaaS customers is by upselling and cross-selling the product.

CRM 52

CRM Customer Customer loyalty Health 52

Search Engine Land

MARCH 15, 2024

There are only so many ways to do that. Take this DR 52 site selling guest post links for $40 a post: Or this DR 75 site selling guest posts for $75. I could list hundreds of websites selling links. But how is SpamBrain doing this? Unchecked AI content and scale, plus link selling via guest post will be gone.

PR 109

PR SEO Fashion Price 109

Rock Content

FEBRUARY 14, 2024

Certainly, it will sell little, and it won’t make any sense for the consumer to pay what is being charged. Download this post by entering your email below Do not worry, we do not spam. What is the selling price of a product? The selling price of a product is how much the company wants to receive for it.

Price 73

Price Product Health Market Research 73

Search Engine Land

FEBRUARY 19, 2024

Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Additionally, influencers who sell their own products or services are subject to the same legal responsibilities as online shops. Why we care. What the European Commission is saying.

Advertising 111

Advertising Advertisers Law Branding 111

AWeber

FEBRUARY 15, 2024

How much do Facebook leads cost? If someone’s in the market for shoes, all they have to do is click. Notice how it’s not “selling” you? If you sell mortgages, can customers get a free quote? If you’re selling products, those may be seasonal discounts. If you’re selling services, those might be free quotes.

User-Generated 101

User-Generated Advertising Advertisers Finance 101

Martech

SEPTEMBER 28, 2023

More specifically, it’s the study of why they do what they do. One particularly interesting thing behavioral scientists have found is that quite often, people don’t make those well-thought-out, well-considered decisions we think they do. What humans do instead is conserve mental energy. Somehow, it wouldn’t feel right.

Finance 127

Finance Marketing Marketers B2C 127

Hubspot Marketing

MARCH 19, 2024

So, why do consumers engage more with short over long-form content? We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers. Since consumers love it, marketers do it , and it pays off. Do more with AI and marketing automation tools.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

DECEMBER 1, 2023

Today, most generations see social media as their preferred platform for product discovery, while 87% of social media marketers who sell on their channels say its effective. But, once you place your products or services on social media stores or pages, how do you ensure they achieve solid sales?

Price 94

Price CRM Social Media Marketing Management 94

Digital Marketer

APRIL 4, 2024

But how do you know which ones are really worth your constant attention? So, you will have to do your own calculations to find out if your Facebook ads are actually making profit for you. This metric is especially useful to ecommerce stores because they sell directly and know for which price. How Much do My Facebook Ads Cost?

Price 95

Price Advertising Advertisers Key Performance Indicator 95

Hubspot Marketing

NOVEMBER 15, 2023

What they aren’t necessarily hopping on social media to do is be sold to. In other words, social media users want to socialize and social media platforms want to sell, leading to a misalignment between a product and its customer base. The social media boom of the last decade is over. What does this mean for marketers?

Non-Profit 136

Non-Profit User-Generated Law Entertainment 136

Search Engine Land

APRIL 22, 2024

It depends on the cause of the loss and what you do next. Changing names only is easier because you can do press releases, have influencers talk about you or send email/SMS blasts to customers and make it known who you are now. Do not try building backlinks from them, especially if the backlinks are for SEO purposes.

PR 115

PR SEO User-Generated Promotion 115

Duct Tape Marketing

FEBRUARY 13, 2024

This post will walk you through shifting your mindset from selling to solving, and crafting messages that resonate with your target audience. How do I generate leads for free? How do people find leads? Adopting this approach means prioritizing understanding and empathy over hard sells and cold facts.

Real Estate 75

Real Estate Whitepaper Transform Communications 75

Digital Marketer

FEBRUARY 28, 2024

If you can channel the tremendous force of his belief—either in content or direction—behind only one claim, no matter how small, then that one fully-believed claim will sell more goods than all the half-questioned promises your competitors can write for all the rest of their days. Belief is the goal, Schwartz states. But he mainly sold books.

Copywriting 91

Copywriting Law Advertising Advertisers 91

Search Engine Land

MARCH 13, 2024

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. We do not understand why we do what we do. David Ogilvy famously said, “People don’t think what they feel, don’t say what they think and don’t do what they say.”

B2C 107

B2C Customer Journey SEO Place 107

AWeber

JANUARY 2, 2024

Here’s a step-by-step guide on how to do it. #1: Once you register, you can open your Etsy shop by selecting “Sell on Etsy” from your account menu. Whether you are selling for the first time ever, or you want to expand your business by selling on Etsy, the platform can help you with guidance on how to make the most out of Etsy.

Shipping 105

Shipping Price Email Marketing Promotion 105

Rock Content

APRIL 24, 2024

How far do you think Artificial Intelligence may get? AI for Social Selling on TikTok Considering the growth in TikTok users and the rise of new artificial intelligence features in the last months, we could expect that sooner or later the platform would include new tools in this direction. But that is not the end.

User-Generated 65

User-Generated Advertising Advertisers Price 65

Buffer Marketing

APRIL 10, 2024

Gabby makes hundreds of thousands of dollars from her content, netting nearly $300,000 in 2023.   Perhaps more importantly, though, there’s now a diverse range of options for those looking to make money on Instagram and other social media platforms — and you don’t need millions of followers to do it. 

Affiliate Marketing 94

Affiliate Marketing Non-Profit Finance Promotion 94

Marketing Insider Group

APRIL 13, 2023

Product This one might seem to be a no-brainer; you have to start with something to sell. However, your focus should be not just on what you sell but on how that product solves a customer’s needs. This practice applies doubly so to B2B selling. Our clients find that a unique selling proposition is no longer enough.

Marketing Mix 133

Marketing Mix Price Finance Promotion 133

Businesses Grow

JANUARY 29, 2024

My point is, how do you separate the two? My guess is that no matter how many referrals Neil gets, a new customer is going to do business with him because it is Neil freaking Patel, one of the best-known digital gurus in the world. Similarly, do you know the name of my business? How many cans of Coke does a polar bear sell?

Branding 115

Branding SEO Advertising Advertisers 115

Martech

APRIL 15, 2024

Do you think customers will talk about how they were “wowed” by their AI experience? So, how do you create a customer experience worthy of conversation? He also asked, with genuine sincerity, if there was anything he could do to make our stay more enjoyable, which we would later take him up on. Mission accomplished.

Customer 130

Customer Food Place Marketing Strategy 130

AWeber

OCTOBER 10, 2023

Selling digital downloads on Etsy may be a great option for you! Selling digital products is an easy, low-cost way to generate income without the demands of selling physical products. Why sell digital downloads on Etsy? What kind of digital downloads can you sell on Etsy? Why sell digital downloads on Etsy?

Shipping 99

Shipping Real Estate Price Shoppers 99

Businesses Grow

MARCH 11, 2024

How do we measure the value of a brand community? There are two ways to do this, either through transactions or brand-building. Of course opportunities to sell are possible, but if all you do is sell, people will run away and never come back. Here are ten ideas.

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Search Engine Land

JANUARY 10, 2024

Do you have location-based keywords that you can go after, even if it’s just adding location terms to the end of an existing keyword? Do that by being as clear as possible: What action should the visitor take? A clear headline should state in very plain language what you do and match both your ad copy and keywords.

CRM 138

CRM User-Generated Place Digital Marketing 138

Marketing Insider Group

JANUARY 30, 2024

Most of them are doing it at a basic, functional level. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling.

Transform 94

Transform Customer Acquisition Education Customer 94

Martech

DECEMBER 22, 2022

So, what do these high-tech companies have that keeps them growing? Do you have an asset that others will pay for? Do you know the answer? With this information, you can begin to “package” your data product to sell. Do you have the right to ‘sell’ the data you have? They have data: About consumer purchases.

Market Segmentation 119

Market Segmentation Management Advertising Advertisers 119

Martech

JANUARY 25, 2024

They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell? They don’t just sell outdoor gear or beauty products. Then, do the same for your company and role. What legacy do you want to leave behind? My intention?

Branding 123

Branding Transform Management Communications 123

Duct Tape Marketing

APRIL 2, 2024

With this approach, you’ll be selling packages that focus more on a certain set of deliverables than a strategic solution. Premium Pricing Approach: Selling Solutions, Not Hours In the professional services realm, the traditional billing model has long been trading time for dollars. So, what exactly is commodity thinking?

Price 70

Price Transform Customer loyalty Communications 70

Martech

AUGUST 4, 2023

Currently, the tool focuses on a specific case — when marketers fail to post an easy-to-find Do Not Sell My Information link on their website. Dig deeper: Why marketers should care about consumer privacy “Easy-to-find Do Not Sell My Information is just a start,” said Basani. CCPA and CPRA are furthest along among the U.S.

B2C 96

B2C Law Place Marketing 96

Buffer Marketing

FEBRUARY 20, 2024

  Instead, I’ve always taken the boring approach to introductions: being very clear and specific, quickly mentioning who I am, what I do, and who it’s for, and ending with the results of my work to really grab people: “I'm a public speaking coach. Specifically, more sales.

Transform 85

Transform PR Marketing Strategy Communications 85

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. In this survey, 87% of sellers say that social selling has been effective for their business this year.

Gen Z 105

Gen Z Inbound Marketing User-Generated Entertainment 105

Search Engine Land

SEPTEMBER 4, 2023

I’ve seen a discounted watch that retailed for $6,000 sell out in a matter of minutes, and some of our high-end clients have seasonal products that have found a great audience on Slickdeals. Its main selling point is a give-back component that encourages consumers to donate their savings to any of a group of partner nonprofits.

Affiliate Marketing 142

Affiliate Marketing Price Food Health 142